GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across the Amazon and Best Buy channels, Backbone's average product price stood at $102.44, with pricing on an upward trajectory as the average rose 6.4% over the period to reach $111.90. Amazon dominated the brand's channel mix, capturing 83.6% of revenue share, while Best Buy accounted for the remaining 16.3%. On the revenue side, momentum softened, with sales declining 14.8% over the tracked period. The most recent month also showed weakness, as revenue fell 23.2% versus the prior month. Together, these Grips Intelligence figures point to a period of rising prices paired with cooling sales for the heavily Amazon-weighted brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Backbone.
BY REVENUE
Backbone sells 84% online and 16% offline. Online runs through 1 channel; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 60K ratings on 2 channels, Backbone averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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