GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Backbone commands an average product price of $95.70. Amazon dominates as the primary sales channel, capturing 81.2% of Backbone's revenue share, while Best Buy accounts for the remaining 18.8%. The brand has demonstrated strong momentum with revenue growing 13.2% over the tracked period. Notably, Backbone's average price has increased by 20.1% during the same timeframe, suggesting a successful shift toward higher-priced offerings or reduced discounting. This combination of rising prices and double-digit revenue growth points to strengthening consumer demand and brand positioning in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Backbone.
BY REVENUE
Backbone sells 85% online and 15% offline. Online runs through 1 retailer; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 46K ratings on 2 retailers, Backbone averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 46K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO BACKBONE
