GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Best Buy and Amazon, Backbone generates the vast majority of its tracked online revenue through Best Buy, which accounts for a dominant 98.9% share compared to just 1.0% from Amazon. The brand's average product price during this period stood at $84.88, reflecting a modest 0.4% increase over the trailing timeframe. Notably, Backbone experienced a significant revenue decline of 82.9% over the observed trend period, suggesting a sharp post-holiday demand correction. Average pricing also saw downward pressure month over month, dropping 20.1%, which may indicate promotional activity or a shift in product mix. This heavy reliance on a single retail channel combined with notable revenue volatility presents both a risk and an opportunity for the brand's e-commerce strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 83% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Backbone.
