GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Backbone commands an average product price of $95.70. Amazon dominates as the primary sales channel, capturing 81.2% of Backbone's revenue share, while Best Buy accounts for the remaining 18.8%. The brand has demonstrated strong momentum with revenue growing 13.2% over the tracked period. Notably, Backbone's average price has increased by 20.1% during the same timeframe, suggesting a successful shift toward higher-priced offerings or reduced discounting. This combination of rising prices and double-digit revenue growth points to strengthening consumer demand and brand positioning in a competitive market.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Backbone.
TO BACKBONE
