GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026, Backbone maintains an average product price of $107.89. Amazon dominates the brand's channel mix with an 88.5% revenue share, leaving Best Buy with the remaining 11.5%. Momentum has softened over the measured period, with revenue declining 10.4% overall despite a marginal 0.2% month-over-month uptick in the most recent period. Pricing has followed a similar downward path, falling 8.9% across the period to a recent monthly average of $101.80, a 6.6% drop versus the prior month. The combination of heavy single-channel concentration and simultaneous price and revenue erosion suggests growing competitive pressure in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Backbone.
BY REVENUE
Backbone sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 58K ratings on 2 channels, Backbone averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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