GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026, shows Backbone — a brand operated by privately held Backbone Labs, Inc. — concentrating the vast majority of its retail revenue in a single channel, with Amazon accounting for 87.8% of year-to-date sales versus 12.2% at Best Buy. The brand's average product price sits at $111.05, positioning it firmly in the premium tier of its retail category. Pricing has trended upward over the measured window, rising 3.4% overall to $115.61 in the most recent month despite a slight 1.0% month-over-month dip. Revenue, however, has moved in the opposite direction, falling 5.9% month-over-month and 10.3% across the tracked period. That divergence between rising average prices and softening revenue suggests unit volume, rather than price realization, is the key pressure point for the brand heading into the back half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Backbone.
BY REVENUE
Backbone sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 62K ratings on 2 channels, Backbone averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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