GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com and acehardware.com from January 1 to September 30, 2026 shows Avanti Pro, a house brand of The Home Depot, Inc. (NYSE: HD), posting revenue growth of 187.6% over the measured period. Home Depot channels accounted for 78.6% of year-to-date revenue, with acehardware.com contributing the remaining 21.4%. Momentum accelerated late in the period, with revenue climbing 69.0% month over month in the most recent reading. Pricing moved higher as well, with the average selling price rising 30.2% overall to $9.63, against a period average of $9.27. Top-selling items skew toward higher price points, including a 13-piece bi-metal reciprocating saw blade set at $19.06 and a turbo diamond blade 3-pack at $29.75, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 188% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Avanti Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Avanti Pro.
BY REVENUE
Avanti Pro sells 79% online and 21% offline. Online runs through 1 channel; offline through 1. Online share has moved from 84% in May to 85% in Sep.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 95K ratings on 2 channels, Avanti Pro averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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