GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot and Ace Hardware, Avanti Pro — a private-label brand of The Home Depot, Inc. (NYSE: HD) — generated 75.4% of its year-to-date revenue at Home Depot, with the remaining 24.6% coming through Ace Hardware. The brand's average product price sits at $9.15, positioning it firmly in the value tier. Momentum has been volatile over the June–August window, with revenue surging 70.2% month-over-month in the most recent period yet still finishing 20.0% below where it started the quarter. Pricing followed a similar pattern, climbing 20.0% month-over-month to $8.87 while remaining down 7.5% across the tracked window. That combination of sharp monthly swings and a heavy single-retailer concentration makes distribution breadth the key variable to watch for Avanti Pro heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Avanti Pro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Avanti Pro.
BY REVENUE
Avanti Pro sells 75% online and 25% offline. Online runs through 1 channel; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 105K ratings on 2 channels, Avanti Pro averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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