GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atari generated the majority of its revenue through Amazon, which accounted for 83.9% of its retail share between January and March 2026, with Best Buy capturing the remaining 16.0%. The brand's average product price during this period stood at $51.92, though pricing saw a notable decline of 38.1% over the tracked quarter. Revenue experienced a significant downturn, dropping 89.7% across the reporting period, signaling a challenging start to 2026 for the brand. Average prices also trended downward, falling 36.7% month over month, which may suggest aggressive discounting or a shift in product mix. These trends point to a period of contraction for Atari across the two major retailers tracked during Q1 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 90% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Atari.
