GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atari generated the vast majority of its revenue through Amazon, which accounted for 91.9% of total revenue share between January and April 2026, with Best Buy capturing the remaining 8.1%. The brand's average product price during this period stood at $44.99, though this represented a notable 17.5% decline in average pricing over the tracked timeframe. Atari experienced a significant revenue contraction of 56.1% over the reporting period, signaling considerable headwinds for the brand. Month-over-month revenue also continued its downward trajectory, dropping 6.9% in the most recent month. These trends suggest Atari faces growing competitive pressure across its key retail channels, making pricing strategy and channel diversification critical areas to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 56% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Atari.
