GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026, Atari — a brand owned by Atari SA (Euronext Paris: ALATA) — has posted revenue growth of 55.6% over the period. Amazon dominates the brand's channel mix at 95.5% of year-to-date revenue, leaving Best Buy with just 4.5%. Pricing has climbed steadily, with the average selling price rising 24.1% overall to $41.81 in the most recent month, well above the $38.44 period average. Month-over-month momentum was more modest, with revenue up 1.9% and average price up 7.8%. The premium end of the assortment stretches to roughly $99.74, indicating meaningful headroom above the brand's typical price band.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 59% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Atari.
BY REVIEW COUNT
Across 29K ratings on 2 channels, Atari averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.74
Price
$132K
Revenue
$40.99
Price
$72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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