GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon and Best Buy, Atari — a brand held by Paris-based Atari SA (Euronext Paris: ALATA) — shows a heavily concentrated channel mix. Amazon accounts for 97.2% of year-to-date revenue, leaving Best Buy with just 2.8%, making performance almost entirely dependent on a single retail partner. Revenue has softened over the tracked period, declining 24.1% overall and falling 28.7% in the most recent month versus the prior month. Pricing has moved in the opposite direction, with the average selling price rising 11.8% to $44.50 in the latest month against a period average of $40.42. That combination of rising prices and shrinking revenue points to volume pressure rather than a discounting problem.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Atari.
BY REVIEW COUNT
Across 9.3K ratings on 2 channels, Atari averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 9.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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