GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows Atari, a brand owned by Atari SA (Euronext Paris: ALATA), operating with an average product price of $35.16. Distribution is heavily concentrated, with Amazon accounting for 98.4% of year-to-date revenue and Best Buy capturing just 1.6%. Momentum has weakened materially, as revenue declined 54.1% over the tracked period and fell a further 21.3% month-over-month in the most recent reading. Pricing has softened alongside volume, with the average selling price easing 2.4% month-over-month to $34.86 and down 5.5% overall. Taken together, the Grips Intelligence figures point to a brand facing both channel concentration risk and sustained pricing pressure heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 54% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Atari.
BY REVIEW COUNT
Across 7.3K ratings on 2 channels, Atari averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 7.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.40
Price
$158K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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