GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Atari experienced a significant revenue decline of 77.4% over the observed period. Amazon dominates Atari's retail distribution, commanding an 87.1% revenue share compared to Best Buy's 12.9%. The brand's average product price stood at $53.92, though this figure reflected an 8.9% decrease over the tracking window. Month-over-month revenue fell 49.2%, signaling a sharp downward trend in consumer demand across both tracked retailers. These metrics suggest Atari faces notable headwinds in maintaining sales momentum heading into early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 77% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Atari.
