GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Ace Hardware and Menards, Armacell shows a highly concentrated retail footprint, with acehardware.com commanding 89.5% of its revenue share compared to just 9.1% for menards.com. The brand's average product price during this period stood at $3.77, though pricing trended downward with a 10.4% overall decrease observed across the tracked months. Despite this pricing pressure, Armacell's most recent monthly performance showed signs of recovery, with revenue growing 8.1% compared to the prior month. Overall revenue, however, declined 36.7% over the full timeseries period, suggesting the brand faces broader demand challenges heading into mid-2026. These dynamics make Armacell a brand worth monitoring closely as seasonal construction and insulation demand shifts through the year.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 37% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Armacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armacell.
BY REVENUE