Grips Intelligence in-store data tracked across Ace Hardware, Menards and Lowe's from January 1 to September 30, 2026 shows Armacell — a brand of the privately held Armacell International S.A. — concentrating the bulk of its measured revenue in a single account. Ace Hardware accounted for 56.4% of year-to-date revenue, with Menards contributing 38.1% and Lowe's trailing at just 4.5%. Momentum softened over the period, with revenue down 45.8% overall and a further 12.1% month-over-month decline recorded in the July–September window. Pricing moved in the opposite direction, as the average selling price climbed 39.3% to a recent monthly level of $4.28, including a 16.8% month-over-month jump. Against a blended average product price of $3.17, that upward price trajectory suggests mix and rate gains are partially offsetting softer unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Armacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armacell.
BY REVENUE
Armacell sells 5% online and 95% offline. Online runs through 3 channels; offline through 2.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis