GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware and Menards, Armacell demonstrates a highly concentrated retail footprint, with Ace Hardware commanding 82.4% of total revenue share compared to Menards at 15.8%. The brand's average product price during this period stood at $3.57, though pricing has seen a notable decline of 20.3% over the tracked timeframe. Despite the downward price trend, Armacell's revenue momentum remains strong, with a 22.9% overall revenue increase observed from March through May 2026. Ace Hardware clearly serves as Armacell's dominant retail partner, making it the critical channel for the brand's offline sales performance. These trends suggest Armacell may be leveraging a volume-driven pricing strategy to accelerate sell-through across its key retail accounts.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Armacell.
BY REVENUE