GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across three in-store channels (homedepot.com, lowes.com, and acehardware.com), AR Blue Clean's revenue declined by 34.4% over the period, with a particularly sharp 51.6% month-over-month drop in the most recent month. Home Depot dominated the brand's channel mix with a 50.7% revenue share, followed by Lowe's at 37.2% and Ace Hardware at 11.1%. The average product price came in at $190.49 for the full period, though pricing softened notably, falling 21.6% month-over-month to $161.76 in the latest reading. This pricing pressure coincided with the broader revenue decline, suggesting demand and price dynamics moved together during the second quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for AR Blue Clean on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for AR Blue Clean.
BY REVENUE
AR Blue Clean sells 90% online and 10% offline. Online runs through 3 channels; offline through 1. Online share has moved from 80% in Feb to 90% in Jun.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVENUE
$369.00
Price
$35K
Revenue
$277.50
Price
$31K
Revenue
$399.21
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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