GRIPS CUSTOMERS & RESEARCH PARTNERS
American Lawn Mower Company, a family-owned Indiana business, generated the vast majority of its tracked in-store sales through Amazon, which accounted for 89.3% of year-to-date revenue versus 10.7% for homedepot.com, according to Grips Intelligence data covering January 1 to August 31, 2026 across Amazon and Home Depot. The brand's average product price stood at $85.63 over the period, though pricing trended upward, rising 3.5% overall and reaching $88.47 in the most recent month after a 4.4% month-over-month increase. Revenue, by contrast, softened during the June through August window, declining 7.4% overall despite a marginal 0.6% month-over-month uptick in the latest period. That divergence between rising prices and falling revenue suggests softening unit volumes rather than pricing pressure. Home Depot assortment visibility skews toward higher-priced items, with top listings ranging from $84.74 to $119.99, above the brand's blended average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for American Lawn Mower Company on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for American Lawn Mower Company.
BY REVIEW COUNT
Across 171K ratings on 2 channels, American Lawn Mower Company averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 171K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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