GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Amazing Goop maintains a strong retail presence with Ace Hardware commanding the largest revenue share at 47.2%, followed closely by Amazon at 41.1%. Together, these two retailers account for over 88% of the brand's total revenue, indicating a highly concentrated distribution strategy. The brand's average product price sits at $9.30, with pricing showing a modest 2.7% increase over the tracked period. Notably, the remaining revenue is split among Home Depot (4.1%), Menards (4.1%), and Lowe's (3.5%), suggesting significant room for growth in the big-box home improvement channel. Despite a recent 5.8% month-over-month revenue decline, the brand's pricing power and dominant positioning at Ace Hardware and Amazon highlight its competitive standing in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amazing Goop on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Amazing Goop.
BY REVENUE
Amazing Goop sells 45% online and 55% offline. Online runs through 2 retailers; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 35K ratings on 5 retailers, Amazing Goop averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
