GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Ace Hardware, Amazon, Menards, Home Depot and Lowe's, Amazing Goop's sales remain heavily concentrated in a single retail relationship. Ace Hardware alone accounts for 56.4% of year-to-date revenue, with Amazon contributing a further 33.9%, leaving Menards (4.1%), Home Depot (3.8%) and Lowe's (1.8%) as comparatively minor contributors. The brand's average product price sits at $8.71 year-to-date, though pricing has softened 3.4% over the tracked period to $8.21 in the most recent month. Revenue also slipped 2.0% month over month, suggesting momentum has flattened heading into the back half of the year. With nine in ten dollars flowing through just two channels, diversification into the remaining home-improvement retailers represents the clearest available growth lever.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Amazing Goop on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amazing Goop.
BY REVENUE
Amazing Goop sells 38% online and 62% offline. Online runs through 2 channels; offline through 3. Online share has moved from 48% in Apr to 35% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 32K ratings on 5 channels, Amazing Goop averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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