GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across acehardware.com, Amazon, homedepot.com, menards.com and lowes.com shows Amazing Goop generating an average product price of $8.38 year to date. Distribution is highly concentrated, with acehardware.com accounting for 60.1% of tracked revenue and Amazon contributing another 30.5%, together representing more than nine of every ten dollars. The remaining retailers play a marginal role, as homedepot.com (4.2%), menards.com (4.1%) and lowes.com (1.1%) collectively hold under 10% share. Momentum has softened over the July–September window, with revenue down 11.3% month over month and 13.7% across the quarter. Pricing, by contrast, has held firm and edged up 0.5% to roughly $8.18, suggesting the decline is volume-driven rather than a function of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Amazing Goop on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amazing Goop.
BY REVENUE
Amazing Goop sells 36% online and 64% offline. Online runs through 2 channels; offline through 3. Online share has moved from 44% in May to 35% in Sep.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 30K ratings on 4 channels, Amazing Goop averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
