Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across two retail channels shows Altocraft, a brand of privately held MCT Pro Tools, Inc., concentrating the vast majority of its sales in a single account. Menards accounted for 84.6% of year-to-date revenue, with Lowe's contributing the remaining 15.4%. Revenue softened notably over the summer, falling 19.5% month-over-month in the latest period and 54.1% across the June-to-August window. Pricing moved in the same direction, with the average selling price easing 9.6% month-over-month to $13.11 and declining 17.0% over the tracked quarter, against a year-to-date average of $16.15. The combination of heavy channel concentration, softening volumes, and downward price movement suggests a brand facing meaningful pressure in the offline retail environment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 54% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Altocraft on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Altocraft.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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