GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Menards and Home Depot between January 1 and September 30, 2026, Altitude's retail footprint remains highly concentrated in a single account. Lowes.com accounts for 77.4% of year-to-date revenue, with menards.com contributing 17.1% and homedepot.com trailing at just 5.5%. The brand's average product price sits at $164.08, down 1.8% across the tracked period and off 2.2% month-over-month to $164.12. Momentum has weakened notably, with revenue falling 22.5% versus the prior month and 35.7% overall since the start of the trend window. The combination of softening price realization and a steep revenue decline concentrated in one dominant channel points to meaningful distribution risk if Lowe's shelf position shifts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Altitude on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Altitude.
BY REVENUE
Altitude sells 11% online and 89% offline. Online runs through 2 channels; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 7.8K ratings on 3 channels, Altitude averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 7.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$181.54
Price
$32K
Revenue
$152.53
Price
$20K
Revenue
$188.15
Price
$17K
Revenue
$199.03
Price
$17K
Revenue
$193.56
Price
$7.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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