Altitude

Altitude Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Menards and Home Depot from January 1 to August 31, 2026, Altitude commands an average product price of $163.42, positioning it in the upper-mid tier of its competitive set. Lowe's is by far the brand's dominant retail partner, accounting for 80.8% of year-to-date revenue, followed by Menards at 14.6% and Home Depot at a modest 4.7%. Momentum has softened recently, with revenue falling 17.0% month over month and declining 11.4% across the June to August timeseries window. Pricing, however, has moved in the opposite direction, edging up 0.4% month over month to $167.82 and rising 2.8% over the same period. That divergence between firmer average prices and contracting revenue suggests unit volumes, rather than discounting pressure, are the key variable to watch heading into the back half of the year.