Axis

Axis Market Overview

According to Grips Intelligence in-store data tracked between January 1 and September 30, 2026, Axis — a brand held by Malibu Boats, Inc. (NASDAQ: MBUU) — carried an average product price of $4,113.29 across the period. Distribution was effectively single-channel, with Lowe's accounting for 99.9% of year-to-date revenue. Momentum weakened sharply over the July–September window, as revenue fell 57.7% overall and declined 38.0% month over month in the most recent period. Pricing followed the same trajectory, with the average selling price sliding 46.3% to $2,345.76, including a 43.2% drop versus the prior month. The combination of concentrated retail exposure and steep price erosion suggests promotional pressure and a shifting mix toward lower-priced items rather than broad-based assortment growth.