GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026, Axis demonstrates a highly concentrated retail strategy, with Lowes.com commanding 99.3% of the brand's online revenue share. The brand carries a premium positioning with an average product price of $6,264.24 across tracked retailers. Notably, Axis experienced significant price momentum during the period, with average pricing surging 383.8% overall, signaling a potential shift toward higher-end product mix. Despite this upward pricing trend, total revenue declined 19.4% over the observed window, suggesting that volume may not be keeping pace with rising price points. This heavy reliance on a single retail channel combined with notable price volatility presents both a risk and an opportunity for the brand's digital shelf strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 384% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Axis on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Axis.