GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 shows Axis, a brand owned by Malibu Boats (NASDAQ: MBUU), concentrating virtually all of its measured sales in a single retail channel, with Lowe's accounting for 99.5% of year-to-date revenue. Revenue has climbed 149.4% across the tracked period, underscoring rapid momentum despite a narrow distribution footprint. That growth has been uneven, however, with the most recent month showing a 31.6% decline versus the prior month. Pricing has trended firmly upward, with the average price rising 35.7% overall to settle near $3,920.81 in the latest month after a 10.1% monthly dip, against a period-wide average of $4,880.98. Top-selling items at Lowe's span a wide price range, from roughly $10,699 to $14,999, indicating the brand's shelf presence skews toward premium price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 148% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 49% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Axis on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Axis.
BY REVENUE
Axis sells 88% online and 12% offline. Online runs through 1 channel; offline through 1. Online share has moved from 87% in Apr to 96% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVENUE
$10,699.00
Price
$2.03M
Revenue
$14,999.00
Price
$1.06M
Revenue
$14,999.00
Price
$840K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis