Grips
Mar 2024
All countries
Home/Insights/Retailers/bowflex.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for bowflex.combowflex.com

Get bowflex.com updates
Book a demo
7.6M
Revenue
593.1K
Sessions
1.5-2.0%
Conversion rate
$800-900
Average order value
Online only revenue for bowflex.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Bowflex.com is a comprehensive website that offers a range of fitness products and resources. Their diverse catalog includes home gym equipment, such as treadmills, ellipticals, and adjustable dumbbells, designed to suit various fitness levels and preferences. The site also provides workout routines, product specifications, and customer support for fitness enthusiasts.

bowflex.com’s revenueOVER TIME
View real-time data

Over the past three months, bowflex.com revenue has experienced growth of 17%, compared to the preceding three months.

View real-time data
bowflex.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In March 2024, bowflex.com in the SPORTS industry had a revenue of $7,639,108, conversion rate of 1.50-2.00%, AOV of $825-850, and 593,075 sessions. The highest revenue in the category was from garmin.com at $168,278,529, with a conversion rate of 2.83%, AOV of $576, and 39,038,925 sessions. The lowest revenue was $140,955, conversion rate 0.72%, AOV $76, and 45,441 sessions. bowflex.com's performance metrics were strong compared to the median in the industry.
Read more

bowflex.com competitors

When comparing bowflex.com to its competitors in the fitness equipment industry, we can see that bowflex.com leads in revenue with $7,639,108 and transactions with 9,134. In terms of sessions, bowflex.com also outperforms its competitors with 593,075 sessions. The average order value (AOV) for bowflex.com falls between $825-$850, and its conversion rate is between 1.50%-2.00%. In comparison, fitnesssuperstore.com has a revenue of $855,218, johnsonfitness.com has a revenue of $2,293,685, sportsmith.com has a revenue of $383,987, and schwinnfitness.com has a revenue of $1,125,889. Each competitor has varying transaction numbers, session counts, AOV, and conversion rates, but bowflex.com consistently maintains a higher overall performance across these metrics.

#1 sportsmith.com
384K
Revenue
126.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 schwinnfitness.com
1.1M
Revenue
137.4K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
#3 fitnesssuperstore.com
855.2K
Revenue
133.5K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#4 johnsonfitness.com
2.3M
Revenue
322.5K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
bowflex.com vs top market performers
bowflex.com
top retailers
conversion rate vs average order value for bowflex.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

bowflex.com brandsby revenue

2
Logo for clearanceClearance
3
Logo for expandExpand
Top retailers:lexjet.com

bowflex.com categoriesby revenue

Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

bowflex.com channels

Identify top traffic channels that drive growth for bowflex.comand discover how performance of traffic channels has changed over time.

Book a demo

bowflex.com Google Ads spend

Evaluate bowflex.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

bowflex.com devices

Review bowflex.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

bowflex.com top markets

Explore bowflex.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

bowflex.com country & global rank

Assess the ranking of bowflex.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard