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Oct 2025
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Home/Insights/Retailers/xxlnutrition.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.7M
Revenue
Oct 25
795.1K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS

XXL nutrition.com is a website that offers a range of fitness and nutrition-related products. They sell an assortment of supplements, including protein powders, vitamins, and sports drinks. Additionally, they provide accessories like resistance bands, shakers, and fitness equipment to support individuals in achieving their health and fitness goals.

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xxlnutrition.com Annual Revenue and Growth

xxlnutrition.com's annual sales on its online store amounted to $41.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$41.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xxlnutrition.com revenue by year

xxlnutrition.com's monthly revenueOVER TIME
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Over the past three months, xxlnutrition.com revenue has experienced growth of 4%, compared to the preceding three months.

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xxlnutrition.com revenue growth for last six months
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OVERVIEW
In October 2025, xxlnutrition.com, operating in the sports industry, achieved impressive online sales revenue of $2,678,864, significantly surpassing the median of $84,340, with a strong conversion rate between 4.50-5.00%, exceeding the high benchmark of 3.14%. The site recorded an average order value (AOV) between $50-75, lower than the industry high of $550, and had 795,104 sessions, far exceeding the median of 29,455, though below the leading competitor, dickssportinggoods.com, with 38,669,098 sessions, highlighting xxlnutrition's competitive position within the market.
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xxlnutrition.com competitors

In October 2025, xxlnutrition.com reported a revenue of $2,678,864 with 38,084 transactions and 795,104 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.50-5.00%. In comparison, myprotein.com generated a significantly higher revenue of $13,967,919 with 187,988 transactions and 4,774,056 sessions, with a similar AOV range but a slightly lower conversion rate of 3.50-4.00%. On the other hand, bodyandfit.com recorded a revenue of $3,187,735 with 37,241 transactions and 658,972 sessions, showcasing a higher AOV range of $75-100 and a slightly better conversion rate of 5.50-6.00%. While xxlnutrition.com may not have the highest revenue among its competitors, it maintains a competitive position with its solid conversion rate and AOV in the $50-75 range.

myprotein.com screenshot
#1 myprotein.com
14M
Revenue
4.8M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bodyandfit.com screenshot
#2 bodyandfit.com
3.2M
Revenue
659K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
xxlnutrition.com vs top market performers
xxlnutrition.com
top retailers
conversion rate vs average order value for xxlnutrition.com and its competitors
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Revenue share by device at xxlnutrition.com

In October large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xxlnutrition.com channels

Identify top traffic channels that drive growth for xxlnutrition.comand discover how performance of traffic channels has changed over time.

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xxlnutrition.com Google Ads spend

Evaluate xxlnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxlnutrition.com devices

Review xxlnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxlnutrition.com top markets

Explore xxlnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xxlnutrition.com country & global rank

Assess the ranking of xxlnutrition.com among other retailers within its primary country and worldwide.

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