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Dec 2025
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Home/Insights/Retailers/xxlnutrition.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.6M
Revenue
Dec 25
740.1K
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS

XXL nutrition.com is a website that offers a range of fitness and nutrition-related products. They sell an assortment of supplements, including protein powders, vitamins, and sports drinks. Additionally, they provide accessories like resistance bands, shakers, and fitness equipment to support individuals in achieving their health and fitness goals.

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xxlnutrition.com Annual Revenue and Growth

xxlnutrition.com's annual sales on its online store amounted to $41.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$41.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xxlnutrition.com revenue by year

xxlnutrition.com's monthly revenueOVER TIME
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Over the past three months, xxlnutrition.com revenue has experienced growth of 23%, compared to the preceding three months.

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xxlnutrition.com revenue growth for last six months
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OVERVIEW
In December 2025, xxlnutrition.com generated $2,593,574 in online sales, significantly surpassing the sports industry median of $90,105, with a robust conversion rate of 5.00-5.50%, exceeding the industry average of 3.13%. The site's average order value (AOV) ranged from $50 to $75, compared to the high of $535 in the sports category, while attracting 740,061 sessions, far above the median of 34,350, yet dwarfed by industry leader dickssportinggoods.com's impressive 64,737,034 sessions. Overall, xxlnutrition.com demonstrates exceptional performance in a competitive sports retail landscape.
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xxlnutrition.com competitors

In December 2025, xxlnutrition.com generated $2,593,574 in revenue from 38,273 transactions and 740,061 sessions with an average order value (AOV) ranging between $50-75 and a conversion rate of 5.00-5.50%. Comparing this data to its competitors, myprotein.com outperformed xxlnutrition.com with a revenue of $8,295,744 from 111,558 transactions and 4,503,015 sessions. However, myprotein.com had a lower conversion rate of 2.00-2.50% despite having a similar AOV. On the other hand, bodyandfit.com had a revenue of $3,253,115 from 38,223 transactions and 685,297 sessions, with a higher AOV range of $75-100 and a slightly higher conversion rate of 5.50-6.00% compared to xxlnutrition.com. Overall, while xxlnutrition.com may not have the highest revenue among its competitors, it maintains a competitive conversion rate and AOV.

myprotein.com screenshot
#1 myprotein.com
8.3M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
bodyandfit.com screenshot
#2 bodyandfit.com
3.3M
Revenue
685.3K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
xxlnutrition.com vs top market performers
xxlnutrition.com
top retailers
conversion rate vs average order value for xxlnutrition.com and its competitors
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Revenue share by device at xxlnutrition.com

In December large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xxlnutrition.com channels

Identify top traffic channels that drive growth for xxlnutrition.comand discover how performance of traffic channels has changed over time.

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xxlnutrition.com Google Ads spend

Evaluate xxlnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxlnutrition.com devices

Review xxlnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxlnutrition.com top markets

Explore xxlnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xxlnutrition.com country & global rank

Assess the ranking of xxlnutrition.com among other retailers within its primary country and worldwide.

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