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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.6M
Revenue
Sep 25
956.1K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS

XXL nutrition.com is a website that offers a range of fitness and nutrition-related products. They sell an assortment of supplements, including protein powders, vitamins, and sports drinks. Additionally, they provide accessories like resistance bands, shakers, and fitness equipment to support individuals in achieving their health and fitness goals.

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xxlnutrition.com Annual Revenue and Growth

xxlnutrition.com's annual sales on its online store amounted to $41.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$41.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xxlnutrition.com revenue by year

xxlnutrition.com's monthly revenueOVER TIME
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Over the past three months, xxlnutrition.com revenue has experienced decline of 15%, compared to the preceding three months.

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xxlnutrition.com revenue decline for last six months
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OVERVIEW
In September 2025, xxlnutrition.com achieved impressive performance metrics, generating $2,588,972 in online sales, significantly surpassing the sports industry median of $77,565, though still far from leader garmin.com’s $183,476,907. With a conversion rate of 3.50-4.00%, xxlnutrition.com exceeded the high industry benchmark of 3.05%, while its average order value (AOV) ranged from $50-75, just below the industry high of $539. The website attracted 956,147 sessions, considerably higher than the sports median of 30,275, indicating strong engagement and growth potential in the competitive sports sector.
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xxlnutrition.com competitors

In September 2025, xxlnutrition.com reported a revenue of 2,588,972 with 37,008 transactions and 956,147 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 3.50-4.00%. In comparison, myprotein.com outperformed xxlnutrition.com with a revenue of 13,577,540, 184,995 transactions, and 6,526,170 sessions. However, myprotein.com had a lower conversion rate of 2.50-3.00% and a similar AOV. On the other hand, bodyandfit.com reported revenue of 3,806,753 with 44,138 transactions and 769,668 sessions. bodyandfit.com had a higher AOV of 75-100 and a superior conversion rate of 5.50-6.00%. Overall, while xxlnutrition.com may have lower revenue and fewer transactions compared to its competitors, its conversion rate falls within a competitive range, showcasing strong potential for growth and improvement.

myprotein.com screenshot
#1 myprotein.com
13.6M
Revenue
6.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bodyandfit.com screenshot
#2 bodyandfit.com
3.8M
Revenue
769.7K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
xxlnutrition.com vs top market performers
xxlnutrition.com
top retailers
conversion rate vs average order value for xxlnutrition.com and its competitors
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Revenue share by device at xxlnutrition.com

In September large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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xxlnutrition.com channels

Identify top traffic channels that drive growth for xxlnutrition.comand discover how performance of traffic channels has changed over time.

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xxlnutrition.com Google Ads spend

Evaluate xxlnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxlnutrition.com devices

Review xxlnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxlnutrition.com top markets

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xxlnutrition.com country & global rank

Assess the ranking of xxlnutrition.com among other retailers within its primary country and worldwide.

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