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Jan 2026
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Home/Insights/Retailers/xxlnutrition.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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4.1M
Revenue
Jan 26
1.1M
Sessions
Jan 26
5.0-5.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS

XXL nutrition.com is a website that offers a range of fitness and nutrition-related products. They sell an assortment of supplements, including protein powders, vitamins, and sports drinks. Additionally, they provide accessories like resistance bands, shakers, and fitness equipment to support individuals in achieving their health and fitness goals.

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xxlnutrition.com Annual Revenue and Growth

xxlnutrition.com's annual sales on its online store amounted to $33.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$33.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
xxlnutrition.com revenue by year

xxlnutrition.com's monthly revenueOVER TIME
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Over the past three months, xxlnutrition.com revenue has experienced growth of 31%, compared to the preceding three months.

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xxlnutrition.com revenue growth for last six months
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OVERVIEW
In January 2026, xxlnutrition.com achieved impressive performance metrics within the SPORTS industry, generating online sales of $4,080,634, significantly exceeding the median revenue of $84,141, while showcasing a conversion rate of 5.00-5.50%, well above the industry's average of 3.0%. With an average order value (AOV) of $75-100, xxlnutrition remains competitive against the high end of $556. The site attracted 1,051,321 sessions, surpassing the median of 31,579, yet still trailing behind industry leader dickssportinggoods.com, which boasts 40,123,045 sessions. These metrics highlight xxlnutrition's strong market presence and consumer engagement.
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xxlnutrition.com competitors

In January 2026, xxlnutrition.com generated $4,080,634 in revenue from 52,619 transactions and 1,051,321 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 5.00-5.50%. Compared to its competitors, myprotein.com had the highest revenue at $11,730,073 from 159,777 transactions and 5,541,569 sessions, but a lower AOV of $50-75 and a conversion rate of 2.50-3.00%. On the other hand, bodyandfit.com had a revenue of $3,163,643 from 37,171 transactions and 656,939 sessions, with a similar AOV of $75-100 to xxlnutrition.com, but a slightly higher conversion rate of 5.50-6.00%. While xxlnutrition.com falls behind myprotein.com in terms of revenue, it outperforms bodyandfit.com with a higher conversion rate despite similar AOV values.

myprotein.com screenshot
#1 myprotein.com
11.7M
Revenue
5.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bodyandfit.com screenshot
#2 bodyandfit.com
3.2M
Revenue
656.9K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
xxlnutrition.com vs top market performers
xxlnutrition.com
top retailers
conversion rate vs average order value for xxlnutrition.com and its competitors
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Revenue share by device at xxlnutrition.com

In January large majority of sales on xxlnutrition.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on xxlnutrition.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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xxlnutrition.com channels

Identify top traffic channels that drive growth for xxlnutrition.comand discover how performance of traffic channels has changed over time.

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xxlnutrition.com Google Ads spend

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xxlnutrition.com devices

Review xxlnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxlnutrition.com top markets

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xxlnutrition.com country & global rank

Assess the ranking of xxlnutrition.com among other retailers within its primary country and worldwide.

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