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Jul 2025
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Home/Insights/Retailers/xxlnutrition.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2M
Revenue
946.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS

XXL nutrition.com is a website that offers a range of fitness and nutrition-related products. They sell an assortment of supplements, including protein powders, vitamins, and sports drinks. Additionally, they provide accessories like resistance bands, shakers, and fitness equipment to support individuals in achieving their health and fitness goals.

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xxlnutrition.com's revenueOVER TIME
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Over the past three months, xxlnutrition.com revenue has experienced decline of 13%, compared to the preceding three months.

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xxlnutrition.com revenue decline for last six months
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OVERVIEW
xxlnutrition.com's revenue for online sales in the SPORTS industry for July 2025 was $2,031,296, with a median revenue of $84,485. The conversion rate ranged from 2.50-3.00%, AOV was between $75-100, and total sessions reached 946,216. The highest online store revenue was garmin.com with $184,671,976, highest conversion rate was 2.9%, highest AOV was $547, and highest sessions were 47,307,199. The lowest conversion rate was 0.59%, lowest AOV was $79, and median sessions were 31,360 for the SPORTS industry.
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xxlnutrition.com competitors

In July 2025, xxlnutrition.com generated $2,031,296 in revenue from 26,029 transactions and 946,216 sessions with an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In comparison, myprotein.com outperformed xxlnutrition.com with $12,427,558 in revenue from 157,836 transactions and 6,593,446 sessions, but had a slightly lower conversion rate of 2.00-2.50%. On the other hand, bodyandfit.com had $4,770,524 in revenue from 55,770 transactions and 1,015,909 sessions with a higher conversion rate of 5.00-5.50%, surpassing both xxlnutrition.com and myprotein.com in that aspect. While xxlnutrition.com has a solid performance in terms of revenue and conversion rate, there is room for improvement in increasing transactions and sessions to compete more effectively with its competitors in the online nutrition market.

myprotein.com screenshot
#1 myprotein.com
12.4M
Revenue
6.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bodyandfit.com screenshot
#2 bodyandfit.com
4.8M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
xxlnutrition.com vs top market performers
xxlnutrition.com
top retailers
conversion rate vs average order value for xxlnutrition.com and its competitors
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Revenue share by device at xxlnutrition.com

In July large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on xxlnutrition.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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xxlnutrition.com channels

Identify top traffic channels that drive growth for xxlnutrition.comand discover how performance of traffic channels has changed over time.

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xxlnutrition.com Google Ads spend

Evaluate xxlnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxlnutrition.com devices

Review xxlnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxlnutrition.com top markets

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xxlnutrition.com country & global rank

Assess the ranking of xxlnutrition.com among other retailers within its primary country and worldwide.

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