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Home/Insights/Retailers/xxlnutrition.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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3.9M
Revenue
Mar 26
905.7K
Sessions
Mar 26
5.0-5.5%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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  • Main country of store: NETHERLANDS
  • Website category: SPORTS

XXL nutrition.com is a website that offers a range of fitness and nutrition-related products. They sell an assortment of supplements, including protein powders, vitamins, and sports drinks. Additionally, they provide accessories like resistance bands, shakers, and fitness equipment to support individuals in achieving their health and fitness goals.

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xxlnutrition.com Annual Revenue and Growth

xxlnutrition.com's annual sales on its online store amounted to $33.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$33.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
xxlnutrition.com revenue by year

xxlnutrition.com's monthly revenueOVER TIME
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Over the past three months, xxlnutrition.com revenue has experienced growth of 28%, compared to the preceding three months.

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xxlnutrition.com revenue growth for last six months
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OVERVIEW
In March 2026, xxlnutrition.com, operating in the SPORTS industry, generated $3,870,843 in online sales, significantly exceeding the median of $85,085; with a conversion rate of 5.00-5.50%, it surpasses the industry average of 3.09%, while its average order value (AOV) ranges between $75-100, close to the low end of the category's range; with 905,682 sessions, it also stands well above the median of 31,259, although far behind industry leader dickssportinggoods.com, which boasts 42,240,065 sessions, highlighting xxlnutrition's strong performance amidst competitive dynamics.
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xxlnutrition.com competitors

In March 2026, xxlnutrition.com generated a revenue of $3,870,843 with 49,310 transactions and 905,682 sessions, boasting an average order value (AOV) between $75-$100 and a conversion rate of 5.00-5.50%. Comparing this data to its competitors, myprotein.com outperformed xxlnutrition.com with a revenue of $10,914,038 from 141,253 transactions and 4,442,060 sessions, but had a lower conversion rate of 3.00-3.50%. On the other hand, bodyandfit.com fell slightly behind xxlnutrition.com with a revenue of $3,214,562 from 37,345 transactions and 658,607 sessions, but had a higher conversion rate of 5.50-6.00%. While xxlnutrition.com has a strong conversion rate and competitive AOV, it may need to focus on increasing transactions and sessions to better compete with its rivals in the online nutrition marketplace.

myprotein.com screenshot
#1 myprotein.com
10.9M
Revenue
4.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bodyandfit.com screenshot
#2 bodyandfit.com
3.2M
Revenue
658.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
xxlnutrition.com vs top market performers
xxlnutrition.com
top retailers
conversion rate vs average order value for xxlnutrition.com and its competitors
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Revenue share by device at xxlnutrition.com

In March large majority of sales on xxlnutrition.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on xxlnutrition.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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xxlnutrition.com channels

Identify top traffic channels that drive growth for xxlnutrition.comand discover how performance of traffic channels has changed over time.

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xxlnutrition.com Google Ads spend

Evaluate xxlnutrition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xxlnutrition.com devices

Review xxlnutrition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xxlnutrition.com top markets

Explore xxlnutrition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xxlnutrition.com country & global rank

Assess the ranking of xxlnutrition.com among other retailers within its primary country and worldwide.

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