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Sep 2025
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Home/Insights/Retailers/xlguitars.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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40.2K
Revenue
Sep 25
1.6K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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xlguitars.com is an online platform offering a wide selection of guitars and related equipment. The website features numerous brands, models, and styles of guitars for different skill levels and music genres. It also offers various accessories, such as guitar strings, picks, and cases, catering to the needs of guitar enthusiasts.

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xlguitars.com Annual Revenue and Growth

xlguitars.com's annual sales on its online store amounted to $1.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xlguitars.com revenue by year

xlguitars.com's monthly revenueOVER TIME
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Over the past three months, xlguitars.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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xlguitars.com revenue decline for last six months
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OVERVIEW
In September 2025, xlguitars.com generated $40,204 in online sales with a conversion rate of 3.00-3.50%, slightly below the industry median of 3.58%, while its average order value (AOV) ranged from $725 to $750, surpassing the industry high of $656. With 1,572 sessions, xlguitars.com lags behind the median of 16,222 sessions in the MUSIC sector, dominated by reverb.com, which boasts revenues of $118,105,794 and over 14 million sessions. Overall, while xlguitars.com shows strengths in AOV, it has opportunities to enhance its sales and session metrics to align more closely with industry standards.
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xlguitars.com competitors

In September 2025, xlguitars.com reported a revenue of $40,204 with 54 transactions and 1,572 sessions, resulting in an average order value (AOV) of $725-$750 and a conversion rate of 3.00-3.50%. Comparing this data to its competitor, adkguitar.com, we see that adkguitar.com generated a significantly higher revenue of $186,178 from 358 transactions and 13,187 sessions. However, xlguitars.com had a higher AOV range of $725-$750 compared to adkguitar.com's $500-$525. Additionally, xlguitars.com had a slightly higher conversion rate of 3.00-3.50% compared to adkguitar.com's 2.50-3.00%. Overall, while xlguitars.com may have lower revenue compared to its competitor, it boasts a higher AOV and conversion rate, indicating potentially more profitable transactions.

adkguitar.com screenshot
#1 adkguitar.com
186.2K
Revenue
13.2K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
xlguitars.com vs top market performers
xlguitars.com
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conversion rate vs average order value for xlguitars.com and its competitors
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Revenue share by device at xlguitars.com

In September large majority of sales on xlguitars.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on xlguitars.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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xlguitars.com channels

Identify top traffic channels that drive growth for xlguitars.comand discover how performance of traffic channels has changed over time.

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xlguitars.com Google Ads spend

Evaluate xlguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xlguitars.com devices

Review xlguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xlguitars.com top markets

Explore xlguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xlguitars.com country & global rank

Assess the ranking of xlguitars.com among other retailers within its primary country and worldwide.

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