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Nov 2025
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Home/Insights/Retailers/xlguitars.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for xlguitars.comxlguitars.com

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30K
Revenue
Nov 25
1.1K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
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xlguitars.com is an online platform offering a wide selection of guitars and related equipment. The website features numerous brands, models, and styles of guitars for different skill levels and music genres. It also offers various accessories, such as guitar strings, picks, and cases, catering to the needs of guitar enthusiasts.

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xlguitars.com Annual Revenue and Growth

xlguitars.com's annual sales on its online store amounted to $1.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xlguitars.com revenue by year

xlguitars.com's monthly revenueOVER TIME
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Over the past three months, xlguitars.com revenue has experienced decline of 26%, compared to the preceding three months.

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xlguitars.com revenue decline for last six months
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OVERVIEW
In November 2025, xlguitars.com generated $29,987 in online sales with a conversion rate of 3.00-3.50%, slightly below the industry's high of 3.65%. The average order value (AOV) ranged from $825 to $850, surpassing the arts and entertainment median of $690. The site recorded 1,124 sessions, significantly lower than the industry median of 15,296 and far behind reverb.com, the largest online store in the category, which achieved 15,833,824 sessions and $141,937,438 in revenue, highlighting the competitive landscape within the arts and entertainment/music sector.
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xlguitars.com competitors

In November 2025, xlguitars.com had a revenue of $29,987 from 36 transactions and 1,124 sessions, with an average order value (AOV) of $825-$850 and a conversion rate of 3.00-3.50%. In comparison, adkguitar.com, one of xlguitars.com's competitors, had a significantly higher revenue of $187,026 from 369 transactions and 14,780 sessions. However, adkguitar.com had a lower AOV of $500-$525 and a lower conversion rate of 2.00-2.50%. Despite xlguitars.com's lower revenue, it had a higher AOV and conversion rate, indicating that it may be more successful in generating revenue per transaction. Additionally, xlguitars.com had a smaller number of sessions, suggesting potential for growth in website traffic to increase revenue in the future.

adkguitar.com screenshot
#1 adkguitar.com
187K
Revenue
14.8K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
xlguitars.com vs top market performers
xlguitars.com
top retailers
conversion rate vs average order value for xlguitars.com and its competitors
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Revenue share by device at xlguitars.com

In November large majority of sales on xlguitars.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on xlguitars.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xlguitars.com channels

Identify top traffic channels that drive growth for xlguitars.comand discover how performance of traffic channels has changed over time.

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xlguitars.com Google Ads spend

Evaluate xlguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xlguitars.com devices

Review xlguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xlguitars.com top markets

Explore xlguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xlguitars.com country & global rank

Assess the ranking of xlguitars.com among other retailers within its primary country and worldwide.

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