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Jul 2025
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Home/Insights/Retailers/xlguitars.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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51.2K
Revenue
2.1K
Sessions
3.0-3.5%
Conv. rate
$700-800
AOV
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xlguitars.com is an online platform offering a wide selection of guitars and related equipment. The website features numerous brands, models, and styles of guitars for different skill levels and music genres. It also offers various accessories, such as guitar strings, picks, and cases, catering to the needs of guitar enthusiasts.

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xlguitars.com's revenueOVER TIME
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Over the past three months, xlguitars.com revenue has experienced decline of 36%, compared to the preceding three months.

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xlguitars.com revenue decline for last six months
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OVERVIEW
In July 2025, xlguitars.com in the MUSIC industry had a revenue of $51,155 with a median revenue of $50,773. The conversion rate ranged from 3.00-3.50%, with a high of 3.54% and a low of 0.69%. The average order value (AOV) was between $725-750, compared to a high AOV of $653 and a low of $53 in the industry. There were 2,076 sessions on the website, while the highest session count was 15,735,439 from reverb.com, with a median of 15,877 sessions in the industry.
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xlguitars.com competitors

In July 2025, xlguitars.com generated a revenue of $51,155 from 69 transactions with 2,076 sessions, resulting in an average order value (AOV) of $725-$750 and a conversion rate of 3.00-3.50%. In comparison, one of its competitors, adkguitar.com, saw a higher revenue of $152,570 from 317 transactions and 11,005 sessions, but with a lower AOV of $475-$500 and a slightly lower conversion rate of 2.50-3.00%. While adkguitar.com has a larger customer base and higher revenue, xlguitars.com has a higher AOV and conversion rate, indicating a potentially more engaged and higher-spending customer base. The two competitors show different strengths in their metrics, with xlguitars.com focusing on maximizing revenue per customer, while adkguitar.com prioritizes volume and reach.

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#1 adkguitar.com
152.6K
Revenue
11K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
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TOP MARKET PERFORMERSby revenue
xlguitars.com vs top market performers
xlguitars.com
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conversion rate vs average order value for xlguitars.com and its competitors
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Revenue share by device at xlguitars.com

In July large majority of sales on xlguitars.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on xlguitars.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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xlguitars.com channels

Identify top traffic channels that drive growth for xlguitars.comand discover how performance of traffic channels has changed over time.

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xlguitars.com Google Ads spend

Evaluate xlguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xlguitars.com devices

Review xlguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xlguitars.com top markets

Explore xlguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xlguitars.com country & global rank

Assess the ranking of xlguitars.com among other retailers within its primary country and worldwide.

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