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May 2025
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Home/Insights/Retailers/xlguitars.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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36.5K
Revenue
1.6K
Sessions
2.5-3.0%
Conv. rate
$700-800
AOV
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xlguitars.com is an online platform offering a wide selection of guitars and related equipment. The website features numerous brands, models, and styles of guitars for different skill levels and music genres. It also offers various accessories, such as guitar strings, picks, and cases, catering to the needs of guitar enthusiasts.

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xlguitars.com's revenueOVER TIME
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Over the past three months, xlguitars.com revenue has experienced decline of 65%, compared to the preceding three months.

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xlguitars.com revenue decline for last six months
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OVERVIEW
In May 2025, xlguitars.com, an MUSIC industry site, generated $36,502 in revenue from online sales with a conversion rate of 2.50-3.00% and an average order value of $750-775. This puts them below the median revenue of $42,905, a very high conversion rate of 3.48%, and a very high AOV of $668, but above the very low AOV of $54. The site received 1,583 sessions, falling below the median sessions of 12,845, with the top store reverb.com seeing 15,539,607 sessions.
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xlguitars.com competitors

In May 2025, xlguitars.com reported a revenue of $36,502 with 47 transactions and 1,583 sessions, boasting an average order value (AOV) of $750-$775 and a conversion rate of 2.50-3.00%. In comparison, adkguitar.com, a competitor in the same domain, generated significantly higher revenue of $130,734 from 246 transactions and 10,507 sessions. However, adkguitar.com had a lower AOV of $525-$550 and a slightly lower conversion rate of 2.00-2.50%. While xlguitars.com may have a smaller revenue and fewer transactions, it stands out with a higher AOV and conversion rate. This suggests that xlguitars.com is able to attract customers who are willing to spend more per transaction, resulting in a potentially more profitable business model despite the lower overall revenue.

adkguitar.com screenshot
#1 adkguitar.com
130.7K
Revenue
10.5K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
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xlguitars.com vs top market performers
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conversion rate vs average order value for xlguitars.com and its competitors
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Revenue share by device at xlguitars.com

In May large majority of sales on xlguitars.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.

In May large majority of sales on xlguitars.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.
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xlguitars.com channels

Identify top traffic channels that drive growth for xlguitars.comand discover how performance of traffic channels has changed over time.

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xlguitars.com Google Ads spend

Evaluate xlguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xlguitars.com devices

Review xlguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xlguitars.com top markets

Explore xlguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xlguitars.com country & global rank

Assess the ranking of xlguitars.com among other retailers within its primary country and worldwide.

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