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Jan 2026
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Home/Insights/Retailers/xlguitars.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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44.4K
Revenue
Jan 26
1.8K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$700-800
AOV
Jan 26
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xlguitars.com is an online platform offering a wide selection of guitars and related equipment. The website features numerous brands, models, and styles of guitars for different skill levels and music genres. It also offers various accessories, such as guitar strings, picks, and cases, catering to the needs of guitar enthusiasts.

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xlguitars.com Annual Revenue and Growth

xlguitars.com's annual sales on its online store amounted to $817.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$817.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
xlguitars.com revenue by year

xlguitars.com's monthly revenueOVER TIME
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Over the past three months, xlguitars.com revenue has experienced growth of 0.99%, compared to the preceding three months.

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xlguitars.com revenue growth for last six months
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OVERVIEW
In January 2026, xlguitars.com generated $44,360 in online sales with a conversion rate of 3.00-3.50%, slightly below the industry median of $58,236 and comparable to the high end of 3.49% for MUSIC. Their average order value (AOV) ranged from $775-800, exceeding the median AOV of $727. With 1,763 sessions, xlguitars.com is significantly outpaced by the leading store, reverb.com, which achieved over 16 million sessions, while the median for the industry is 15,617. Overall, xlguitars.com displays solid performance, though it has room for growth in revenue and traffic.
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xlguitars.com competitors

In January 2026, xlguitars.com generated $44,360 in revenue from 56 transactions and 1,763 sessions, with an average order value (AOV) ranging between $775-800 and a conversion rate of 3.00-3.50%. Comparatively, adkguitar.com, one of xlguitars.com's competitors, had a higher revenue of $171,063 from 361 transactions and 12,446 sessions. However, adkguitar.com had a lower AOV of $450-475 and a slightly lower conversion rate of 2.50-3.00% than xlguitars.com. Despite xlguitars.com having lower revenue than adkguitar.com, it has a higher AOV and conversion rate, indicating that xlguitars.com may have a more niche or high-end product offering leading to more profitable transactions.

adkguitar.com screenshot
#1 adkguitar.com
171.1K
Revenue
12.4K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
xlguitars.com vs top market performers
xlguitars.com
top retailers
conversion rate vs average order value for xlguitars.com and its competitors
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Revenue share by device at xlguitars.com

In January large majority of sales on xlguitars.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on xlguitars.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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xlguitars.com channels

Identify top traffic channels that drive growth for xlguitars.comand discover how performance of traffic channels has changed over time.

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xlguitars.com Google Ads spend

Evaluate xlguitars.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xlguitars.com devices

Review xlguitars.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xlguitars.com top markets

Explore xlguitars.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xlguitars.com country & global rank

Assess the ranking of xlguitars.com among other retailers within its primary country and worldwide.

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