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Nov 2025
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Home/Insights/Retailers/woodline.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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101.2K
Revenue
Nov 25
15.1K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodline.com is an e-commerce platform that offers a wide range of woodworking supplies and tools. Their inventory includes items such as router bits, saw blades, drill bits, sanding supplies, woodworking books, and instructional videos. The website also provides customers with the convenience of online shopping and access to helpful woodworking resources.

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woodline.com Annual Revenue and Growth

woodline.com's annual sales on its online store amounted to $1.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodline.com revenue by year

woodline.com's monthly revenueOVER TIME
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Over the past three months, woodline.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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woodline.com revenue decline for last six months
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Top products on woodline.comby revenue

#1 STRAIGHT ROUTER BITS 1/4" SHANK
$797.1
Price
$62.2K
Revenue
#2 TREE BOWL TEMPLATE
$17.3K
Price
$52K
Revenue
#3 DADO CLEANER ROUTER BITS
$319.5
Price
$50.2K
Revenue
#4 CMT LOCKED DADO PRO SET back in stock on March 4 2025 Pre order NOW
$1.2K
Price
Revenue
#5 ROUNDOVER ROUTER BITS 1/4" SHANK
$2.3K
Price
Revenue
#6 POINT CUTTING ROUNDOVERS/DECORATIVE BEADING ROUTER BITS
$2.4K
Price
Revenue
#7 72" Timber Wolf™ Bandsaw Blades
$335.3
Price
Revenue
#8 CHAMFER SHAPER CUTTERS
$8.3K
Price
Revenue
#9 111" Timber Wolf™ Bandsaw Blades
$156.5
Price
Revenue
#10 Plunging Straight Bit w/V Tip
$14K
Price
Revenue
#1 STRAIGHT ROUTER BITS 1/4" SHANK
$797.1
Price
$62.2K
Revenue
#2 TREE BOWL TEMPLATE
$17.3K
Price
$52K
Revenue
#3 DADO CLEANER ROUTER BITS
$319.5
Price
$50.2K
Revenue
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OVERVIEW
In November 2025, woodline.com reported online sales revenue of $101,225, falling below the home and garden industry median of $122,040, with a conversion rate of 2.00-2.50%, slightly under the high of 3.53% for the category. The average order value (AOV) ranged from $275 to $300, which is significantly lower than the high of $672, and the site attracted 15,077 sessions, well below the median of 32,500. Comparatively, homedepot.com dominated the space with staggering figures, including revenue of $1,609,249,476 and sessions reaching 171,906,089, highlighting woodline.com's competitive challenges.
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woodline.com competitors

In November 2025, woodline.com reported a revenue of $101,225 from 367 transactions and 15,077 sessions, with an average order value (AOV) of $275-300 and a conversion rate of 2.00-2.50%. In comparison, toolstoday.com generated a revenue of $1,271,410 from 3,758 transactions and 238,681 sessions, with an AOV of $325-350 and a conversion rate of 1.50-2.00%. infinitytools.com had a revenue of $447,511 from 753 transactions and 96,330 sessions, with an AOV of $575-600 and a conversion rate of 0.50-1.00%. woodshopbits.com had a revenue of $1,666 from 21 transactions and 2,146 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. supercutbandsaw.com generated a revenue of $21,163 from 150 transactions and 6,009 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. shapertools.com reported a revenue of $673,674 from 1,239 transactions and 118,401 sessions, with an AOV of $525-550 and a conversion rate of 1.00-1.50%. Overall, woodline.com falls within the average range of its competitors in terms of revenue, transactions, and conversion rate, with a slightly lower AOV.

toolstoday.com screenshot
#1 toolstoday.com
1.3M
Revenue
238.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
infinitytools.com screenshot
#2 infinitytools.com
447.5K
Revenue
96.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodshopbits.com screenshot
#3 woodshopbits.com
1.7K
Revenue
2.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
supercutbandsaw.com screenshot
#4 supercutbandsaw.com
21.2K
Revenue
6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shapertools.com screenshot
#5 shapertools.com
673.7K
Revenue
118.4K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
woodline.com vs top market performers
woodline.com
top retailers
conversion rate vs average order value for woodline.com and its competitors
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Revenue share by device at woodline.com

In November large majority of sales on woodline.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on woodline.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodline.com channels

Identify top traffic channels that drive growth for woodline.comand discover how performance of traffic channels has changed over time.

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woodline.com Google Ads spend

Evaluate woodline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodline.com devices

Review woodline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodline.com top markets

Explore woodline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodline.com country & global rank

Assess the ranking of woodline.com among other retailers within its primary country and worldwide.

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