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Sep 2025
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Home/Insights/Retailers/woodline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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87.3K
Revenue
Sep 25
13K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodline.com is an e-commerce platform that offers a wide range of woodworking supplies and tools. Their inventory includes items such as router bits, saw blades, drill bits, sanding supplies, woodworking books, and instructional videos. The website also provides customers with the convenience of online shopping and access to helpful woodworking resources.

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woodline.com Annual Revenue and Growth

woodline.com's annual sales on its online store amounted to $1.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodline.com revenue by year

woodline.com's monthly revenueOVER TIME
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Over the past three months, woodline.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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woodline.com revenue growth for last six months
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Top products on woodline.comby revenue

#1 CMT LOCKED DADO PRO SET
$453.5
Price
$59K
Revenue
#2 DADO CLEANER ROUTER BITS
$353.5
Price
$56.9K
Revenue
#3 STRAIGHT ROUTER BITS 1/4" SHANK
$493.3
Price
$49.3K
Revenue
#4 ROUNDOVER ROUTER BITS 1/4" SHANK
$1.7K
Price
Revenue
#5 72" Timber Wolf™ Bandsaw Blades
$272.4
Price
Revenue
#6 STEEL FORSTNER BITS
$22.2
Price
Revenue
#7 POINT CUTTING ROUNDOVERS/DECORATIVE BEADING ROUTER BITS
$1.8K
Price
Revenue
#8 CMT BOX & FINGER JOINT SET
$83
Price
Revenue
#9 COLLET REDUCERS
$6.3K
Price
Revenue
#10 BEADED FACE FRAME ROUTER BIT SET
$2.3K
Price
Revenue
#1 CMT LOCKED DADO PRO SET
$453.5
Price
$59K
Revenue
#2 DADO CLEANER ROUTER BITS
$353.5
Price
$56.9K
Revenue
#3 STRAIGHT ROUTER BITS 1/4" SHANK
$493.3
Price
$49.3K
Revenue
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OVERVIEW
In September 2025, woodline.com, operating in the home and garden sector, generated $87,342 in online sales, below the median of $113,901, with a conversion rate of 2.00-2.50%, slightly under the high benchmark of 3.36%. Its average order value (AOV) ranged from $250-275, notably lower than the high of $677, while total sessions reached 13,039, significantly trailing the median of 32,433 and the industry leader, homedepot.com, which boasted 148,597,767 sessions, indicating potential for growth in traffic and revenue efficiency.
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woodline.com competitors

In September 2025, woodline.com reported a revenue of $87,342 with 324 transactions and 13,039 sessions, resulting in an Average Order Value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, toolstoday.com stands out with a revenue of $794,356, 2,321 transactions, and 223,178 sessions, achieving an AOV of $325-350 but a lower conversion rate of 1.00-1.50%. On the other hand, woodshopbits.com lags behind with a revenue of $1,704, only 24 transactions, and 2,757 sessions, indicating a lower AOV of $50-75 and a conversion rate of 0.50-1.00%. While woodline.com falls within the middle range in terms of revenue compared to its competitors, it maintains a relatively high conversion rate, positioning itself as a strong contender in the woodworking industry.

toolstoday.com screenshot
#1 toolstoday.com
794.4K
Revenue
223.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
infinitytools.com screenshot
#2 infinitytools.com
335.5K
Revenue
71.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodshopbits.com screenshot
#3 woodshopbits.com
1.7K
Revenue
2.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
supercutbandsaw.com screenshot
#4 supercutbandsaw.com
20.4K
Revenue
5.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shapertools.com screenshot
#5 shapertools.com
810.1K
Revenue
132K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
woodline.com vs top market performers
woodline.com
top retailers
conversion rate vs average order value for woodline.com and its competitors
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Revenue share by device at woodline.com

In September large majority of sales on woodline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on woodline.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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woodline.com channels

Identify top traffic channels that drive growth for woodline.comand discover how performance of traffic channels has changed over time.

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woodline.com Google Ads spend

Evaluate woodline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodline.com devices

Review woodline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodline.com top markets

Explore woodline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodline.com country & global rank

Assess the ranking of woodline.com among other retailers within its primary country and worldwide.

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