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Dec 2025
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Home/Insights/Retailers/woodline.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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111.8K
Revenue
Dec 25
17.5K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodline.com is an e-commerce platform that offers a wide range of woodworking supplies and tools. Their inventory includes items such as router bits, saw blades, drill bits, sanding supplies, woodworking books, and instructional videos. The website also provides customers with the convenience of online shopping and access to helpful woodworking resources.

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woodline.com Annual Revenue and Growth

woodline.com's annual sales on its online store amounted to $1.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodline.com revenue by year

woodline.com's monthly revenueOVER TIME
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Over the past three months, woodline.com revenue has experienced growth of 6.5%, compared to the preceding three months.

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woodline.com revenue growth for last six months
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Top products on woodline.comby revenue

#1 STRAIGHT ROUTER BITS 1/4" SHANK
$717.1
Price
$62.4K
Revenue
#2 TREE BOWL TEMPLATE
$17.3K
Price
$52K
Revenue
#3 DADO CLEANER ROUTER BITS
$323.4
Price
$50.1K
Revenue
#4 ROUNDOVER ROUTER BITS 1/4" SHANK
$2.6K
Price
Revenue
#5 POINT CUTTING ROUNDOVERS/DECORATIVE BEADING ROUTER BITS
$2.6K
Price
Revenue
#6 RECTANGLE BOWL TEMPLATE
$8.7K
Price
Revenue
#7 CHAMFER SHAPER CUTTERS
$5K
Price
Revenue
#8 111" Timber Wolf™ Bandsaw Blades
$158.9
Price
Revenue
#9 105" Timber Wolf™ Bandsaw Blades
$123
Price
Revenue
#10 Gift Card
$16.2K
Price
Revenue
#1 STRAIGHT ROUTER BITS 1/4" SHANK
$717.1
Price
$62.4K
Revenue
#2 TREE BOWL TEMPLATE
$17.3K
Price
$52K
Revenue
#3 DADO CLEANER ROUTER BITS
$323.4
Price
$50.1K
Revenue
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OVERVIEW
In December 2025, woodline.com, a player in the home and garden sector, generated $111,794 in online sales with a conversion rate of 2.50-3.00%, slightly below the industry median of $114,229 and high benchmark of 3.32%. The site's average order value (AOV) ranged from $225 to $250, again lower than the sector high of $667. With 17,487 sessions, woodline.com significantly trails behind the category leader, homedepot.com, which boasts 141,891,489 sessions, while the median for the industry stands at 33,723, highlighting potential growth opportunities for the brand.
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woodline.com competitors

In December 2025, woodline.com had a revenue of $111,794 with 460 transactions and 17,487 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 2.50-3.00%. When compared to its competitors, woodline.com falls behind in terms of revenue, transactions, and sessions. toolstoday.com leads the pack with a revenue of $1,416,787 and 4,074 transactions, followed by infinitytools.com with $601,858 in revenue and 1,005 transactions. However, woodline.com has a competitive AOV range and conversion rate in line with supercutbandsaw.com, which also falls within the same range. Despite not being the leader in revenue and transactions, woodline.com holds its ground with a respectable AOV and conversion rate within the market.

toolstoday.com screenshot
#1 toolstoday.com
1.4M
Revenue
298.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
infinitytools.com screenshot
#2 infinitytools.com
601.9K
Revenue
128K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodshopbits.com screenshot
#3 woodshopbits.com
2.2K
Revenue
2.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
supercutbandsaw.com screenshot
#4 supercutbandsaw.com
31.6K
Revenue
9.5K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shapertools.com screenshot
#5 shapertools.com
695.8K
Revenue
123.1K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
woodline.com vs top market performers
woodline.com
top retailers
conversion rate vs average order value for woodline.com and its competitors
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Revenue share by device at woodline.com

In December large majority of sales on woodline.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on woodline.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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woodline.com channels

Identify top traffic channels that drive growth for woodline.comand discover how performance of traffic channels has changed over time.

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woodline.com Google Ads spend

Evaluate woodline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodline.com devices

Review woodline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodline.com top markets

Explore woodline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodline.com country & global rank

Assess the ranking of woodline.com among other retailers within its primary country and worldwide.

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