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Jul 2025
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Home/Insights/Retailers/woodline.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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87.2K
Revenue
15.8K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodline.com is an e-commerce platform that offers a wide range of woodworking supplies and tools. Their inventory includes items such as router bits, saw blades, drill bits, sanding supplies, woodworking books, and instructional videos. The website also provides customers with the convenience of online shopping and access to helpful woodworking resources.

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woodline.com's revenueOVER TIME
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Over the past three months, woodline.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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woodline.com revenue decline for last six months
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Top products on woodline.comby revenue

#1 CMT LOCKED DADO PRO SET
$225.8
Price
$102.1K
Revenue
#2 DADO CLEANER ROUTER BITS
$338.9
Price
$57.3K
Revenue
#3 STEEL FORSTNER BITS
$22.5
Price
$30.6K
Revenue
#4 72" Timber Wolf™ Bandsaw Blades
$261.2
Price
Revenue
#5 CMT BOX & FINGER JOINT SET
$85
Price
Revenue
#6 BEADED FACE FRAME ROUTER BIT SET
$954.2
Price
Revenue
#7 COLLET REDUCERS
$6.3K
Price
Revenue
#8 133" Timber Wolf™ Bandsaw Blades
$93.1
Price
Revenue
#9 ARCHITECTURAL MOLDING ROUTER BITS
$1.1K
Price
Revenue
#10 MISSION/SHAKER STYLE 2pc RAIL & STILE CABINET DOOR SHAPER SETS
$280.3
Price
Revenue
#1 CMT LOCKED DADO PRO SET
$225.8
Price
$102.1K
Revenue
#2 DADO CLEANER ROUTER BITS
$338.9
Price
$57.3K
Revenue
#3 STEEL FORSTNER BITS
$22.5
Price
$30.6K
Revenue
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OVERVIEW
woodline.com in the home_and_garden industry had online sales revenue of $87,193, conversion rate of 2.00-2.50%, AOV of $225-250, and 15,774 sessions in July 2025, with the largest online store in the category being homedepot.com at $1,339,846,577 revenue and 175,364,207 sessions. The median revenue was $124,626, conversion rate 3.28%, AOV $673, and sessions 36,567. The very low conversion rate in the category was 0.62% and very low AOV was $93.
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woodline.com competitors

In July 2025, woodline.com performed relatively well compared to its competitors in the woodworking tools industry. While woodline.com had a revenue of $87,193 with 351 transactions and 15,774 sessions, its average order value (AOV) ranged from $225 to $250 and had a conversion rate of 2.00-2.50%. In contrast, toolstoday.com outperformed woodline.com with a revenue of $702,721, 1,987 transactions, and 209,139 sessions, but had a lower conversion rate of 0.50-1.00%. infinitytools.com also had higher revenue than woodline.com at $329,676 but with fewer transactions and sessions. woodshopbits.com had the lowest revenue of $1,871 with a lower AOV and conversion rate. Among the competitors, supercutbandsaw.com had a similar conversion rate to woodline.com but with a lower revenue. shapertools.com stood out with the highest revenue of $920,522 and a comparable conversion rate to woodline.com. Overall, woodline.com held its ground with a competitive conversion rate and solid revenue performance in the industry.

toolstoday.com screenshot
#1 toolstoday.com
702.7K
Revenue
209.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
infinitytools.com screenshot
#2 infinitytools.com
329.7K
Revenue
70K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
woodshopbits.com screenshot
#3 woodshopbits.com
1.9K
Revenue
3.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
supercutbandsaw.com screenshot
#4 supercutbandsaw.com
22.5K
Revenue
6.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shapertools.com screenshot
#5 shapertools.com
920.5K
Revenue
157K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodline.com vs top market performers
woodline.com
top retailers
conversion rate vs average order value for woodline.com and its competitors
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Revenue share by device at woodline.com

In July large majority of sales on woodline.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on woodline.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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woodline.com channels

Identify top traffic channels that drive growth for woodline.comand discover how performance of traffic channels has changed over time.

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woodline.com Google Ads spend

Evaluate woodline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodline.com devices

Review woodline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodline.com top markets

Explore woodline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodline.com country & global rank

Assess the ranking of woodline.com among other retailers within its primary country and worldwide.

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