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Oct 2025
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Home/Insights/Retailers/woodline.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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109K
Revenue
Oct 25
17.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Woodline.com is an e-commerce platform that offers a wide range of woodworking supplies and tools. Their inventory includes items such as router bits, saw blades, drill bits, sanding supplies, woodworking books, and instructional videos. The website also provides customers with the convenience of online shopping and access to helpful woodworking resources.

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woodline.com Annual Revenue and Growth

woodline.com's annual sales on its online store amounted to $1.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
woodline.com revenue by year

woodline.com's monthly revenueOVER TIME
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Over the past three months, woodline.com revenue has experienced growth of 14%, compared to the preceding three months.

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woodline.com revenue growth for last six months
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Top products on woodline.comby revenue

#1 STRAIGHT ROUTER BITS 1/4" SHANK
$724.1
Price
$62.3K
Revenue
#2 CMT LOCKED DADO PRO SET back in stock on March 4 2025 Pre order NOW
$477.1
Price
$57.7K
Revenue
#3 DADO CLEANER ROUTER BITS
$355.6
Price
$56.9K
Revenue
#4 ROUNDOVER ROUTER BITS 1/4" SHANK
$1.7K
Price
Revenue
#5 72" Timber Wolf™ Bandsaw Blades
$327.6
Price
Revenue
#6 POINT CUTTING ROUNDOVERS/DECORATIVE BEADING ROUTER BITS
$1.5K
Price
Revenue
#7 COLLET REDUCERS
$1.2K
Price
Revenue
#8 CMT BOX & FINGER JOINT SET
$86.7
Price
Revenue
#9 Plunging Straight Bit w/V Tip
$14K
Price
Revenue
#10 ARCHITECTURAL MOLDING ROUTER BITS
$993.8
Price
Revenue
#1 STRAIGHT ROUTER BITS 1/4" SHANK
$724.1
Price
$62.3K
Revenue
#2 CMT LOCKED DADO PRO SET back in stock on March 4 2025 Pre order NOW
$477.1
Price
$57.7K
Revenue
#3 DADO CLEANER ROUTER BITS
$355.6
Price
$56.9K
Revenue
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OVERVIEW
In October 2025, woodline.com generated $108,994 in online sales with a conversion rate of 2.50-3.00%, falling slightly below the industry median of $117,921 and the high of 3.47%. The average order value (AOV) ranged between $225-250, notably lower than the high of $676 in the home and garden sector. With 17,384 sessions, woodline.com is far behind industry leader homedepot.com, which boasts 152,722,965 sessions, while the median for the category is 30,856 sessions. Overall, these metrics highlight woodline.com's position within the competitive home and garden market.
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woodline.com competitors

When comparing woodline.com to its competitors in the woodworking industry as of October 2025, woodline.com falls behind in terms of revenue, transactions, and sessions. woodline.com generated $108,994 in revenue from 442 transactions and 17,384 sessions. In contrast, toolstoday.com led the pack with $1,006,135 in revenue from 2,976 transactions and 238,901 sessions. However, woodline.com had a higher average order value (AOV) range of $225-250 and a comparable conversion rate of 2.50-3.00%. In terms of AOV and conversion rate, woodline.com was on par with supercutbandsaw.com, which had similar metrics. Despite lower overall metrics in revenue, transactions, and sessions, woodline.com's competitive AOV and conversion rate showcase potential for growth and improvement in the future.

toolstoday.com screenshot
#1 toolstoday.com
1M
Revenue
238.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
infinitytools.com screenshot
#2 infinitytools.com
399.5K
Revenue
96.3K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
woodshopbits.com screenshot
#3 woodshopbits.com
1.6K
Revenue
2.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
supercutbandsaw.com screenshot
#4 supercutbandsaw.com
26.2K
Revenue
7.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shapertools.com screenshot
#5 shapertools.com
846.1K
Revenue
123.1K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
woodline.com vs top market performers
woodline.com
top retailers
conversion rate vs average order value for woodline.com and its competitors
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Revenue share by device at woodline.com

In October large majority of sales on woodline.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on woodline.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woodline.com channels

Identify top traffic channels that drive growth for woodline.comand discover how performance of traffic channels has changed over time.

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woodline.com Google Ads spend

Evaluate woodline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woodline.com devices

Review woodline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woodline.com top markets

Explore woodline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woodline.com country & global rank

Assess the ranking of woodline.com among other retailers within its primary country and worldwide.

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