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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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739.5K
Revenue
Aug 26
160.2K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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woll.de Annual Revenue and Growth

woll.de's annual sales on its online store amounted to $7.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
woll.de revenue by year

woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced growth of 5.3%, compared to the preceding three months.

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woll.de revenue growth for last six months
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OVERVIEW
woll.de's conversion rate stands at 2.50-3.00%, which is within the typical groceries store range of 1.2% to 5.04%. For August 2026, the site generated $740,000 in revenue, significantly exceeding the typical groceries store's $38,600 monthly revenue. Its average order value (AOV) of $150-175 is also within the typical groceries store range of $50 to $186. Additionally, woll.de attracted 160,000 sessions, far surpassing the typical groceries store's 15,400 sessions, highlighting its strong online presence within the category.
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woll.de competitors

The competitive set includes woll.de, hoffmann-germany.de, fackelmann.de, kochform.de, tischwelt.de, and silberthal.de. As of August 2026, woll.de outperforms its competitors with a revenue of $740,000, leading in transactions at 4,275 and sessions at 160,000. In contrast, hoffmann-germany.de generated $489,000 in revenue from 2,804 transactions across 151,000 sessions, while fackelmann.de brought in $250,000 from 4,166 transactions over 157,000 sessions. kochform.de trails significantly with $70,300 in revenue, 429 transactions, and 114,000 sessions. tischwelt.de reported $455,000 in revenue from 4,000 transactions across 120,000 sessions, and silberthal.de earned $190,000 with 1,721 transactions over 108,000 sessions. In conversion rates, woll.de stands strong at 2.50-3.00%, alongside fackelmann.de, while others fall short.

hoffmann-germany.de screenshot
#1 hoffmann-germany.de
489.1K
Revenue
150.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
fackelmann.de screenshot
#2 fackelmann.de
250K
Revenue
156.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
kochform.de screenshot
#3 kochform.de
70.3K
Revenue
114K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
tischwelt.de screenshot
#4 tischwelt.de
454.8K
Revenue
119.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
silberthal.de screenshot
#5 silberthal.de
189.7K
Revenue
107.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
woll.de vs top market performers
woll.de
top retailers
conversion rate vs average order value for woll.de and its competitors
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Revenue share by device at woll.de

In August large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

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woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woll.de country & global rank

Assess the ranking of woll.de among other retailers within its primary country and worldwide.

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