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Home/Insights/Retailers/woll.de

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

woll.de

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708.6K

Revenue

Nov 25

132.2K

Sessions

Nov 25

3.0-3.5%

Conv. rate

Nov 25

$150-175

AOV

Nov 25

Main country of store: GERMANY
Website category: FOOD AND DRINK

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woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced decline of 6.4%, compared to the preceding three months.

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woll.de revenue decline for last six months

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OVERVIEW

In November 2025, woll.de generated $708,559 in online sales, significantly exceeding the food and drink/groceries median of $55,990, with a conversion rate of 3.00-3.50%, below the industry high of 6.77%. Its average order value (AOV) ranged from $150-175, close to the industry high of $184, while total sessions reached 132,244, far above the median of 15,991 but dwarfed by kroger.com’s impressive 42,332,652 sessions. Overall, woll.de demonstrates strong performance metrics within its category, reflecting robust sales and engagement.

woll.de competitors

In November 2025, woll.de's performance metrics were as follows: revenue of 708,559, transactions of 4,411, sessions of 132,244, AOV of 150-175, and a conversion rate of 3.00-3.50. Comparing woll.de to its competitors, hoffmann-germany.de had higher revenue at 1,012,405, more transactions at 6,143, and more sessions at 257,590, but a lower conversion rate of 2.00-2.50. fackelmann.de had lower revenue at 174,309 and sessions at 157,584, with a lower AOV of 25-50 and a similar conversion rate. kochform.de had even lower revenue at 82,583 and a lower conversion rate of 0.00-0.50. tischwelt.de outperformed woll.de in revenue, transactions, and conversion rate, while silberthal.de had similar revenue but fewer transactions and a lower conversion rate. Overall, woll.de's performance falls within the range of its competitors but could potentially improve its metrics to compete more effectively in the market.

#1 hoffmann-germany.de

Revenue

257.6K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 fackelmann.de

174.3K

Revenue

157.6K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#3 kochform.de

82.6K

Revenue

149.3K

Sessions

0.0-0.5%

Conv. rate

$125-150

AOV

#4 tischwelt.de

1.9M

Revenue

285.7K

Sessions

6.0-6.5%

Conv. rate

$100-125

AOV

#5 silberthal.de

266.3K

Revenue

154.4K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

woll.de vs top market performers

woll.de

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Revenue share by device at woll.de

In November large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.