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Apr 2026

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Home/Insights/Retailers/woll.de

TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

woll.de

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566.7K

Revenue

Apr 26

122K

Sessions

Apr 26

2.5-3.0%

Conv. rate

Apr 26

$150-175

AOV

Apr 26

Main country of store: GERMANY
Website category: FOOD AND DRINK

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woll.de Annual Revenue and Growth

woll.de's annual sales on its online store amounted to $7.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025

$7.9M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced decline of 23%, compared to the preceding three months.

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woll.de revenue decline for last six months

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OVERVIEW

In April 2026, woll.de achieved impressive online sales of $566,668, significantly surpassing the median of $41,101 in the FOOD AND DRINK sector, with a conversion rate between 2.50-3.00%, notably higher than the low end of 1.41% and below the high of 5.45%. The average order value (AOV) ranged from $150 to $175, positioned between the high of $180 and the low of $49, while sessions totaled 122,008, far exceeding the median of 15,274 yet dwarfed by kroger.com's leading figure of 38,651,813 sessions.

woll.de competitors

In April 2026, woll.de generated a revenue of $566,668 with 3,504 transactions from 122,008 sessions, reflecting a conversion rate of 2.50-3.00%. In comparison, hoffmann-germany.de led the pack with a higher revenue of $748,263 and a conversion rate of 3.50-4.00%. tischwelt.de also outperformed woll.de, generating $492,401 and boasting a similar conversion rate of 3.50-4.00%. On the lower end, fackelmann.de earned $164,297 with a conversion rate of 2.50-3.00%, while kochform.de struggled with only $125,114 in revenue and a conversion rate of 0.50-1.00%. silberthal.de achieved $180,430 with a conversion rate of 1.50-2.00%. Overall, woll.de performs well within its competitive landscape, particularly with its Average Order Value (AOV) of $150-175, aligning closely with some competitors but needing to improve its conversion rate to catch up with market leaders.

#1 hoffmann-germany.de

748.3K

Revenue

136.7K

Sessions

3.5-4.0%

Conv. rate

$150-175

AOV

#2 fackelmann.de

164.3K

Revenue

118K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 kochform.de

125.1K

Revenue

172.8K

Sessions

0.5-1.0%

Conv. rate

$125-150

AOV

#4 tischwelt.de

492.4K

Revenue

130.1K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#5 silberthal.de

180.4K

Revenue

123.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

woll.de vs top market performers

woll.de

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Revenue share by device at woll.de

In April large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.