Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Mar 2026
All countries
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for woll.dewoll.de

Start benchmarking for free
Sign in with GoogleSign up with Google
523K
Revenue
Mar 26
99.4K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
Loading...

Im WOLL-Online-Shop finden Sie innovatives, hochwertiges Profi-Kochgeschirr und intelligente Küchenhelfer für höchste Ansprüche und beste Kochergebnisse.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

woll.de Annual Revenue and Growth

woll.de's annual sales on its online store amounted to $7.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
woll.de revenue by year

woll.de's monthly revenueOVER TIME
View real-time data

Over the past three months, woll.de revenue has experienced decline of 5.4%, compared to the preceding three months.

View real-time data
woll.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In March 2026, woll.de generated $523,038 in online sales, significantly exceeding the FOOD AND DRINK median of $47,624, with a conversion rate of 3.00-3.50%, above the lower threshold of 1.59% but below the high of 5.72%; the average order value (AOV) ranged from $150-175, nearing the high of $176, and the site attracted 99,381 sessions, well above the median of 15,746 but far behind the leading kroger.com with 39,860,145 sessions.
Read more

woll.de competitors

In March 2026, woll.de generated a revenue of $523,038 with 3,061 transactions and 99,381 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. Compared to its competitors, hoffmann-germany.de outperformed woll.de with a revenue of $814,464, 5,285 transactions, and 151,991 sessions, maintaining the same AOV and conversion rate. On the other hand, fackelmann.de lagged behind woll.de with a revenue of $194,928, 3,800 transactions, and 131,083 sessions, a lower AOV of $50-75, and a conversion rate of 2.50-3.00%. kochform.de also fell short with a revenue of $102,117, 740 transactions, and 140,634 sessions, despite a slightly higher AOV of $125-150 but a significantly lower conversion rate of 0.50-1.00%. tischwelt.de and silberthal.de performed competitively with revenue close to woll.de's, maintaining similar AOV and conversion rates.

hoffmann-germany.de screenshot
#1 hoffmann-germany.de
814.5K
Revenue
152K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
fackelmann.de screenshot
#2 fackelmann.de
194.9K
Revenue
131.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
kochform.de screenshot
#3 kochform.de
102.1K
Revenue
140.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tischwelt.de screenshot
#4 tischwelt.de
512.7K
Revenue
156.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
silberthal.de screenshot
#5 silberthal.de
188.1K
Revenue
131.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
woll.de vs top market performers
woll.de
top retailers
conversion rate vs average order value for woll.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at woll.de

In March large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

woll.de country & global rank

Assess the ranking of woll.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard