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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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603.7K
Revenue
Jul 26
125.6K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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woll.de Annual Revenue and Growth

woll.de's annual sales on its online store amounted to $7.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
woll.de revenue by year

woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced growth of 1.2%, compared to the preceding three months.

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woll.de revenue growth for last six months
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OVERVIEW
woll.de's conversion rate for July 2026 stands at 2.50-3.00%, within the typical groceries store range of 1.36% to 5.3%. The average order value (AOV) is $150-175, also within the typical groceries store range of $51 to $186. With revenue from online sales reaching $604,000, woll.de significantly exceeds the typical groceries store's monthly revenue of around $35,900. Traffic is robust, with 126,000 sessions, far surpassing the typical groceries store's 13,000 sessions. In comparison to kroger.com, which generates $475.7 million, woll.de remains competitive within the category.
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woll.de competitors

The competitive set includes woll.de, hoffmann-germany.de, fackelmann.de, kochform.de, tischwelt.de, and silberthal.de. In July 2026, woll.de generated a leading revenue of $604,000 from 3,597 transactions and had a conversion rate between 2.50-3.00%. In comparison, hoffmann-germany.de reported $362,000 in revenue with 2,120 transactions and a conversion rate of 1.50-2.00%. fackelmann.de, despite having a similar conversion rate range, fell short with $180,000 in revenue. kochform.de led in sessions at 137,000 but trails woll.de's revenue by $524,000. tischwelt.de, although close in transactions, remains $227,000 behind in revenue. Overall, woll.de significantly outperforms its competitors in revenue and transactions, solidifying its top position in the market.

hoffmann-germany.de screenshot
#1 hoffmann-germany.de
362.2K
Revenue
109.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
fackelmann.de screenshot
#2 fackelmann.de
179.8K
Revenue
112.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
kochform.de screenshot
#3 kochform.de
80K
Revenue
136.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
tischwelt.de screenshot
#4 tischwelt.de
377.3K
Revenue
117.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
silberthal.de screenshot
#5 silberthal.de
229.1K
Revenue
125.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
woll.de vs top market performers
woll.de
top retailers
conversion rate vs average order value for woll.de and its competitors
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Revenue share by device at woll.de

In July large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

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woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woll.de country & global rank

Assess the ranking of woll.de among other retailers within its primary country and worldwide.

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