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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for woll.dewoll.de

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436.2K
Revenue
Sep 26
95.4K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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woll.de Annual Revenue and Growth

woll.de's annual sales on its online store amounted to $7.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
woll.de revenue by year

woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced growth of 7.2%, compared to the preceding three months.

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woll.de revenue growth for last six months
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OVERVIEW
woll.de's conversion rate for September 2026 is 2.50-3.00%, which is within the typical groceries store range of 1.34% to 5.31%. The average order value (AOV) stands at $175-200, also within the typical groceries store range of $50 to $189. Revenue from online sales reached $436,000, significantly higher than the typical groceries store's $33,500. With 95,400 sessions, woll.de sees considerably more traffic than a typical groceries store, which averages around 12,200 sessions per month, highlighting its strong online presence in the grocery category.
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woll.de competitors

The competitive set includes woll.de, hoffmann-germany.de, fackelmann.de, kochform.de, tischwelt.de, and silberthal.de. In September 2026, woll.de achieved a revenue of $436,000 from 2,476 transactions across 95,400 sessions, resulting in an AOV of $175-200 and a conversion rate between 2.50-3.00%. While woll.de ranks second in revenue, it trails behind hoffmann-germany.de, which generated $533,000. In terms of transactions, woll.de ranks third, just behind tischwelt.de, which recorded 3,653 transactions. Notably, woll.de ranks fifth for sessions, with hoffmann-germany.de leading at 176,000 sessions. Comparatively, fackelmann.de, kochform.de, and silberthal.de show lower performance metrics across the board.

hoffmann-germany.de screenshot
#1 hoffmann-germany.de
532.8K
Revenue
175.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
fackelmann.de screenshot
#2 fackelmann.de
115.7K
Revenue
115K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
kochform.de screenshot
#3 kochform.de
63.7K
Revenue
107.4K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
tischwelt.de screenshot
#4 tischwelt.de
401.2K
Revenue
123.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
silberthal.de screenshot
#5 silberthal.de
119.4K
Revenue
87.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
woll.de vs top market performers
woll.de
top retailers
conversion rate vs average order value for woll.de and its competitors
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Revenue share by device at woll.de

In September large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

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woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woll.de country & global rank

Assess the ranking of woll.de among other retailers within its primary country and worldwide.

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