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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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766.3K
Revenue
Jan 26
166.4K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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woll.de Annual Revenue and Growth

woll.de's annual sales on its online store amounted to $7.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$7.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
woll.de revenue by year

woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced growth of 32%, compared to the preceding three months.

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woll.de revenue growth for last six months
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OVERVIEW
In January 2026, woll.de generated $766,265 in online sales, significantly exceeding the FOOD AND DRINK median of $54,450, while achieving a conversion rate of 2.50-3.00%, just below the sector's high of 5.96%. The average order value (AOV) ranged between $150-175, nearing the top AOV of $182, with a total of 166,354 sessions—substantially higher than the median of 18,973 but dwarfed by kroger.com’s impressive 46,188,522 sessions. Overall, woll.de demonstrates strong performance metrics within its industry, highlighting its competitive position in the online grocery market.
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woll.de competitors

In January 2026, woll.de generated $766,265 in revenue with 4,821 transactions and 166,354 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%. Compared to its competitors, woll.de falls short in revenue when compared to hoffmann-germany.de, which generated $2,039,569 with 12,219 transactions and 233,037 sessions, having a higher conversion rate of 5.00-5.50%. However, woll.de outperforms fackelmann.de in revenue, transactions, and sessions, despite having similar conversion rates. kochform.de had lower revenue than woll.de, with a higher AOV but a lower conversion rate. tischwelt.de and silberthal.de both surpassed woll.de in revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, woll.de is competitive in some areas but has room for growth in revenue and transaction volume to catch up to some of its competitors.

hoffmann-germany.de screenshot
#1 hoffmann-germany.de
2M
Revenue
233K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
fackelmann.de screenshot
#2 fackelmann.de
280.6K
Revenue
184.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
kochform.de screenshot
#3 kochform.de
357.7K
Revenue
226K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tischwelt.de screenshot
#4 tischwelt.de
1.1M
Revenue
336K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
silberthal.de screenshot
#5 silberthal.de
341.8K
Revenue
218.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
woll.de vs top market performers
woll.de
top retailers
conversion rate vs average order value for woll.de and its competitors
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Revenue share by device at woll.de

In January large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

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woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woll.de country & global rank

Assess the ranking of woll.de among other retailers within its primary country and worldwide.

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