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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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522.2K
Revenue
Sep 25
122.6K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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woll.de's monthly revenueOVER TIME
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Over the past three months, woll.de revenue has experienced decline of 28%, compared to the preceding three months.

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woll.de revenue decline for last six months
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OVERVIEW
In September 2025, woll.de generated $522,241 in online sales, significantly surpassing the FOOD AND DRINK median of $38,144, while its conversion rate ranged from 2.00% to 2.50%, falling short of the high benchmark of 5.26% but above the low of 1.32%. With an average order value (AOV) between $150 and $175, woll.de's AOV was competitive against the sector's high of $182 and low of $46. The site recorded 122,582 sessions, well above the median of 14,912 but far below industry leader kroger.com, which boasts 38,495,850 sessions.
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woll.de competitors

When comparing woll.de to its competitors in September 2025, we see that woll.de has a higher revenue of €522,241 compared to competitors like hoffmann-germany.de with €354,141 and fackelmann.de with €127,303. woll.de also has more transactions at 2,986, surpassing kochform.de with only 507 transactions. In terms of sessions, woll.de falls behind tischwelt.de with 242,144 sessions, but outperforms silberthal.de with 110,707 sessions. woll.de and kochform.de share the same AOV range of €150-175, while fackelmann.de has a much lower AOV range of €25-50. The conversion rate of woll.de falls within the range of 2.00-2.50, similar to fackelmann.de, but lower than tischwelt.de's high 3.50-4.00 conversion rate. Overall, woll.de showcases strong performance in revenue and transactions when compared to its competitors in the online retail market.

hoffmann-germany.de screenshot
#1 hoffmann-germany.de
354.1K
Revenue
145.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fackelmann.de screenshot
#2 fackelmann.de
127.3K
Revenue
126.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
kochform.de screenshot
#3 kochform.de
76.9K
Revenue
134.8K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
tischwelt.de screenshot
#4 tischwelt.de
891.6K
Revenue
242.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
silberthal.de screenshot
#5 silberthal.de
158.1K
Revenue
110.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
woll.de vs top market performers
woll.de
top retailers
conversion rate vs average order value for woll.de and its competitors
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Revenue share by device at woll.de

In September large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on woll.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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woll.de channels

Identify top traffic channels that drive growth for woll.deand discover how performance of traffic channels has changed over time.

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woll.de Google Ads spend

Evaluate woll.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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woll.de devices

Review woll.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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woll.de top markets

Explore woll.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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woll.de country & global rank

Assess the ranking of woll.de among other retailers within its primary country and worldwide.

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