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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for whisky.dewhisky.de

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1.7M
Revenue
May 26
519.9K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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Whisky.de is a website that primarily focuses on selling a wide range of whiskies to customers. They have an extensive selection of different types of whisky including Scotch, Irish, American, and Japanese whiskies. The site provides information on various brands, regions, and distilleries, catering to whisky enthusiasts worldwide.

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whisky.de Annual Revenue and Growth

whisky.de's annual sales on its online store amounted to $17.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
whisky.de revenue by year

whisky.de's monthly revenueOVER TIME
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Over the past three months, whisky.de revenue has experienced decline of 8.6%, compared to the preceding three months.

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whisky.de revenue decline for last six months
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OVERVIEW
In May 2026, whisky.de generated $1,679,612 in online sales, significantly exceeding the FOOD AND DRINK median of $38,214, while achieving a conversion rate of 2.00-2.50%, lower than the industry high of 4.67%. With an average order value (AOV) of $125-150, whisky.de falls short of the category’s peak AOV of $271 but remains above the low of $60. The site attracted 519,879 sessions, substantially below totalwine.com’s 9,833,531 sessions and the industry median of 9,722, highlighting areas for growth in traffic despite strong revenue performance.
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whisky.de competitors

In May 2026, whisky.de outperformed its competitors in both revenue and transactions. While whisky.de generated $1,679,612 with 11,573 transactions, competitors like whiskyhaus.de followed with $944,875 and 4,962 transactions. whisky.de's average order value (AOV) ranges from $125-150, notably lower than competitors like whic.de, which boasts an AOV of $175-200 and a higher conversion rate of 2.50-3.00%. However, whisky.de's conversion rate is comparable, ranging from 2.00-2.50%. Other competitors like whiskyzone.de and drankdozijn.de lag significantly in revenue and transactions, with $171,902 and $245,613 respectively. Notably, whiskyhaus.de achieves a conversion rate of 4.00-4.50%, illustrating the diverse strategies within this niche market. Overall, whisky.de leads in scale while competing on par in efficiency with its closest rivals.

whic.de screenshot
#1 whic.de
893.3K
Revenue
181.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
whiskyzone.de screenshot
#2 whiskyzone.de
171.9K
Revenue
47.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
weisshaus.de screenshot
#3 weisshaus.de
539.7K
Revenue
149K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
drankdozijn.de screenshot
#4 drankdozijn.de
245.6K
Revenue
128.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
whiskyhaus.de screenshot
#5 whiskyhaus.de
944.9K
Revenue
116.1K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
whisky.de vs top market performers
whisky.de
top retailers
conversion rate vs average order value for whisky.de and its competitors
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Revenue share by device at whisky.de

In May large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In May large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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brands overtime comparison

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whisky.de channels

Identify top traffic channels that drive growth for whisky.deand discover how performance of traffic channels has changed over time.

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whisky.de Google Ads spend

Evaluate whisky.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whisky.de devices

Review whisky.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whisky.de top markets

Explore whisky.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whisky.de country & global rank

Assess the ranking of whisky.de among other retailers within its primary country and worldwide.

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