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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for whisky.dewhisky.de

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1.5M
Revenue
Sep 25
515.7K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Whisky.de is a website that primarily focuses on selling a wide range of whiskies to customers. They have an extensive selection of different types of whisky including Scotch, Irish, American, and Japanese whiskies. The site provides information on various brands, regions, and distilleries, catering to whisky enthusiasts worldwide.

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whisky.de Annual Revenue and Growth

whisky.de's annual sales on its online store amounted to $19.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whisky.de revenue by year

whisky.de's monthly revenueOVER TIME
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Over the past three months, whisky.de revenue has experienced growth of 35%, compared to the preceding three months.

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whisky.de revenue growth for last six months
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OVERVIEW
In September 2025, whisky.de generated $1,531,088 in online sales, significantly surpassing the FOOD AND DRINK median of $40,541, with a conversion rate between 2.00-2.50%, lower than the industry's high of 4.83%. The average order value (AOV) ranged from $125 to $150, also below the category's high of $269. The site recorded 515,682 sessions, starkly contrasting with the top performer, totalwine.com, which had 7,332,666 sessions, while the median for the industry was just 9,968. Overall, whisky.de showcases strong sales but has room for improvement in conversion rate and session numbers compared to industry leaders.
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whisky.de competitors

In September 2025, whisky.de outperformed its competitors in terms of revenue, with a total of 1,531,088. whisky.de also had the highest number of transactions at 10,771 and sessions at 515,682. However, when comparing average order value (AOV), whic.de had the highest range at 175-200, followed closely by drankdozijn.de and whiskyhaus.de. In terms of conversion rate, whisky.de and whic.de tied for the top spot at 2.00-2.50, while whiskyhaus.de had the highest conversion rate at 3.00-3.50. Despite facing stiff competition from domains like whic.de, whiskyzone.de, weisshaus.de, drankdozijn.de, and whiskyhaus.de, whisky.de remained a strong performer across key metrics in the whisky market.

whic.de screenshot
#1 whic.de
545.7K
Revenue
121.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
whiskyzone.de screenshot
#2 whiskyzone.de
150.4K
Revenue
56.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
weisshaus.de screenshot
#3 weisshaus.de
390.6K
Revenue
148.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
drankdozijn.de screenshot
#4 drankdozijn.de
155.2K
Revenue
127.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
whiskyhaus.de screenshot
#5 whiskyhaus.de
353.1K
Revenue
63.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
whisky.de vs top market performers
whisky.de
top retailers
conversion rate vs average order value for whisky.de and its competitors
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Revenue share by device at whisky.de

In September large majority of sales on whisky.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on whisky.de, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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brands overtime comparison

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whisky.de channels

Identify top traffic channels that drive growth for whisky.deand discover how performance of traffic channels has changed over time.

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whisky.de Google Ads spend

Evaluate whisky.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whisky.de devices

Review whisky.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whisky.de top markets

Explore whisky.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whisky.de country & global rank

Assess the ranking of whisky.de among other retailers within its primary country and worldwide.

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