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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for whisky.dewhisky.de

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1.7M
Revenue
Jan 26
511.1K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Whisky.de is a website that primarily focuses on selling a wide range of whiskies to customers. They have an extensive selection of different types of whisky including Scotch, Irish, American, and Japanese whiskies. The site provides information on various brands, regions, and distilleries, catering to whisky enthusiasts worldwide.

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whisky.de Annual Revenue and Growth

whisky.de's annual sales on its online store amounted to $17.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
whisky.de revenue by year

whisky.de's monthly revenueOVER TIME
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Over the past three months, whisky.de revenue has experienced growth of 19%, compared to the preceding three months.

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whisky.de revenue growth for last six months
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OVERVIEW
In January 2026, whisky.de generated $1,666,797 in online sales, significantly surpassing the food and drink/beverages median of $46,974, although still far behind industry leader totalwine.com, which achieved $99,065,104. With a conversion rate of 2.00-2.50%, whisky.de remains within the lower range of the sector, where high performance peaks at 5.07%. Its average order value (AOV) of $125-150 is below the high benchmark of $275, while sessions totaled 511,063, well short of totalwine.com’s impressive 10,579,770, yet above the sector median of 11,152, indicating potential for growth in traffic and conversion strategies.
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whisky.de competitors

In January 2026, whisky.de outperformed its competitors in terms of revenue, with a total of $1,666,797. Its closest competitor, whic.de, generated $823,209, followed by whiskyhaus.de with $597,386. In terms of transactions, whisky.de had 11,980, which was significantly higher than its competitors, with whic.de coming in second with 4,421 transactions. However, when looking at the average order value (AOV), whisky.de falls behind both whic.de and drankdozijn.de, with an AOV range of $125-$150 compared to the $175-$200 range of the two competitors. In conversion rate, whisky.de had a range of 2.00%-2.50%, which was higher than weisshaus.de and drankdozijn.de but lower than whic.de and whiskyhaus.de. Overall, whisky.de maintained a strong position in the market, particularly in terms of revenue and transactions.

whic.de screenshot
#1 whic.de
823.2K
Revenue
125.7K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
weisshaus.de screenshot
#2 weisshaus.de
453.2K
Revenue
152.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
drankdozijn.de screenshot
#3 drankdozijn.de
222.4K
Revenue
142.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
whiskyhaus.de screenshot
#4 whiskyhaus.de
597.4K
Revenue
111.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
weinquelle.com screenshot
#5 weinquelle.com
412.6K
Revenue
58.8K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
whisky.de vs top market performers
whisky.de
top retailers
conversion rate vs average order value for whisky.de and its competitors
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Revenue share by device at whisky.de

In January large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In January large majority of sales on whisky.de, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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brands overtime comparison

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whisky.de channels

Identify top traffic channels that drive growth for whisky.deand discover how performance of traffic channels has changed over time.

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whisky.de Google Ads spend

Evaluate whisky.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whisky.de devices

Review whisky.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whisky.de top markets

Explore whisky.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whisky.de country & global rank

Assess the ranking of whisky.de among other retailers within its primary country and worldwide.

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