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May 2025

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Home/Insights/Retailers/welkoop.nl

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

welkoop.nl

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2.6M

Revenue

1.9M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

Main country of store: NETHERLANDS
Website category: HOME AND GARDEN

Welkoop.nl is an e-commerce website offering a wide range of agricultural, gardening and pet care products. The website provides an array of items including tools, equipment, seeds, plants, pet food, clothing and accessories. Customers can conveniently order online and have these products delivered to their desired location.

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welkoop.nl's revenueOVER TIME
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Over the past three months, welkoop.nl revenue has experienced growth of 19%, compared to the preceding three months.

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welkoop.nl revenue growth for last six months

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OVERVIEW

In May 2025, welkoop.nl, an online store in the home_and_garden industry, generated $2,640,369 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $125-150. It received 1,883,624 sessions, which is significantly lower than homedepot.com, the largest store in the category with $1,523,750,068 in revenue and 181,263,132 sessions. The median revenue and sessions for HOME AND GARDEN were $131,378 and 36,055, respectively. High and low conversion rates in the category were 3.35% and 0.68%, while high and low AOVs were $677 and $94.

welkoop.nl competitors

In May 2025, welkoop.nl outperformed its competitor plein.nl in terms of revenue, generating €2,640,369 compared to plein.nl's €1,482,321. However, plein.nl had more transactions with 27,195 compared to welkoop.nl's 20,449. Despite this, welkoop.nl had significantly more sessions with 1,883,624, indicating a higher level of overall traffic compared to plein.nl's 1,029,843 sessions. The Average Order Value (AOV) for welkoop.nl was between €125-€150, which was higher than plein.nl's AOV range of €50-€75. Furthermore, welkoop.nl had a conversion rate between 1.00%-1.50%, whereas plein.nl had a higher conversion rate of 2.50%-3.00%. Overall, welkoop.nl showed stronger revenue and session numbers, while plein.nl had a higher conversion rate and more transactions.

#1 plein.nl

1.5M

Revenue

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

welkoop.nl

$2.6M

plein.nl

TOP MARKET PERFORMERSby revenue

welkoop.nl

$2.6M

plein.nl

welkoop.nl vs top market performers

welkoop.nl

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Revenue share by device at welkoop.nl

In May large majority of sales on welkoop.nl, 70% was finalized on mobile devices, with 30% of sales coming from desktop devices.

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welkoop.nl channels

Identify top traffic channels that drive growth for welkoop.nland discover how performance of traffic channels has changed over time.

welkoop.nl Google Ads spend

Evaluate welkoop.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

welkoop.nl devices

Review welkoop.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

welkoop.nl top markets

Explore welkoop.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.