Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for welkoop.nlwelkoop.nl

Start benchmarking for free
Sign in with GoogleSign up with Google
1.8M
Revenue
Dec 25
1.2M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
Loading...
  • Main country of store: NETHERLANDS
  • Website category: HOME AND GARDEN

Welkoop.nl is an e-commerce website offering a wide range of agricultural, gardening and pet care products. The website provides an array of items including tools, equipment, seeds, plants, pet food, clothing and accessories. Customers can conveniently order online and have these products delivered to their desired location.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

welkoop.nl Annual Revenue and Growth

welkoop.nl's annual sales on its online store amounted to $33.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
welkoop.nl revenue by year

welkoop.nl's monthly revenueOVER TIME
View real-time data

Over the past three months, welkoop.nl revenue has experienced growth of 3.6%, compared to the preceding three months.

View real-time data
welkoop.nl revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, welkoop.nl achieved online sales revenue of $1,832,344, significantly outperforming the median of $114,229 in the home_and_garden category, though trailing behind the market leader, homedepot.com, with $1,505,674,874. The site recorded a conversion rate of 1.00-1.50%, below the industry high of 3.32% but above the low of 0.7%. welkoop.nl's average order value (AOV) ranged from $125-150, compared to a high of $667 and a low of $88 within the sector. The store attracted 1,164,244 sessions, substantially exceeding the median of 33,723 yet dwarfed by homedepot.com's 141,891,489 sessions.
Read more

welkoop.nl competitors

In December 2025, welkoop.nl generated a revenue of $1,832,344 from 14,436 transactions and 1,164,244 sessions, with an Average Order Value (AOV) ranging from $125 to $150 and a conversion rate of 1.00% to 1.50%. In comparison, its competitor plein.nl had a revenue of $1,584,416 from 27,327 transactions and 829,929 sessions. plein.nl's AOV was lower at $50 to $75, but it boasted a higher conversion rate of 3.00% to 3.50%. While welkoop.nl had a higher revenue and AOV, plein.nl outperformed in terms of conversion rate and transactions. This indicates that welkoop.nl may have a more niche target audience willing to spend more per transaction, whereas plein.nl attracts a larger number of customers who are more likely to convert.

plein.nl screenshot
#1 plein.nl
1.6M
Revenue
829.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
welkoop.nl vs top market performers
welkoop.nl
top retailers
conversion rate vs average order value for welkoop.nl and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at welkoop.nl

In December large majority of sales on welkoop.nl, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In December large majority of sales on welkoop.nl, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

welkoop.nl channels

Identify top traffic channels that drive growth for welkoop.nland discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

welkoop.nl Google Ads spend

Evaluate welkoop.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

welkoop.nl devices

Review welkoop.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

welkoop.nl top markets

Explore welkoop.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

welkoop.nl country & global rank

Assess the ranking of welkoop.nl among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard