Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for welkoop.nlwelkoop.nl

Start benchmarking for free
Sign in with GoogleSign up with Google
1.8M
Revenue
Oct 25
1.2M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
Loading...
  • Main country of store: NETHERLANDS
  • Website category: HOME AND GARDEN

Welkoop.nl is an e-commerce website offering a wide range of agricultural, gardening and pet care products. The website provides an array of items including tools, equipment, seeds, plants, pet food, clothing and accessories. Customers can conveniently order online and have these products delivered to their desired location.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

welkoop.nl Annual Revenue and Growth

welkoop.nl's annual sales on its online store amounted to $33.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$33.1M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
welkoop.nl revenue by year

welkoop.nl's monthly revenueOVER TIME
View real-time data

Over the past three months, welkoop.nl revenue has experienced decline of 27%, compared to the preceding three months.

View real-time data
welkoop.nl revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, welkoop.nl generated $1,838,131 in online sales, significantly surpassing the home_and_garden median of $117,921, though still trailing behind the leading homedepot.com. With a conversion rate of 1.00-1.50%, welkoop.nl is performing moderately compared to the category's high of 3.47% and low of 0.7%. The average order value (AOV) ranged between $125-150, below the high of $676 and above the low of $94 in the sector. welkoop.nl attracted 1,240,068 sessions, a remarkable figure against the home_and_garden median of 30,856, but dwarfed by homedepot.com's 152,722,965 sessions.
Read more

welkoop.nl competitors

In October 2025, welkoop.nl had a revenue of 1,838,131 euros from 13,972 transactions and 1,240,068 sessions, with an average order value (AOV) of 125-150 euros and a conversion rate of 1.00-1.50%. In comparison, its competitor plein.nl generated slightly less revenue at 1,793,922 euros but had a higher number of transactions at 33,521. However, plein.nl had fewer sessions at 831,341, resulting in a lower conversion rate of 4.00-4.50% despite a lower AOV of 50-75 euros. Overall, welkoop.nl may have lower transaction volume than its competitor but achieves a higher AOV and conversion rate, indicating a more efficient and profitable sales strategy.

plein.nl screenshot
#1 plein.nl
1.8M
Revenue
831.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
welkoop.nl vs top market performers
welkoop.nl
top retailers
conversion rate vs average order value for welkoop.nl and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at welkoop.nl

In October large majority of sales on welkoop.nl, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.

In October large majority of sales on welkoop.nl, 66% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 34% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

welkoop.nl channels

Identify top traffic channels that drive growth for welkoop.nland discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

welkoop.nl Google Ads spend

Evaluate welkoop.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

welkoop.nl devices

Review welkoop.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

welkoop.nl top markets

Explore welkoop.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

welkoop.nl country & global rank

Assess the ranking of welkoop.nl among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard