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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for plein.nlplein.nl

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1.7M
Revenue
Jan 26
803K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.

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plein.nl Annual Revenue and Growth

plein.nl's annual sales on its online store amounted to $19.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$19.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
plein.nl revenue by year

plein.nl's monthly revenueOVER TIME
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Over the past three months, plein.nl revenue has experienced growth of 15%, compared to the preceding three months.

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plein.nl revenue growth for last six months
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OVERVIEW
In January 2026, plein.nl generated $1,660,563 in online sales, significantly exceeding the median of $144,234 in the computers_electronics_and_technology industry. With a conversion rate of 3.00-3.50%, it remains competitive, although below the high of 3.68%. The average order value (AOV) ranged from $50 to $75, far below the industry's high of $678. plein.nl recorded 802,982 sessions, a notable figure but dwarfed by m.takealot.com’s leading 10,613,577 sessions. Overall, while performing well against industry averages, plein.nl has room for improvement in AOV and traffic to enhance its market position.
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plein.nl competitors

In January 2026, plein.nl outperformed its competitor gezonderwinkelen.nl in terms of revenue, with a total of $1,660,563 compared to gezonderwinkelen.nl's $258,396. plein.nl also had a higher number of transactions at 27,736, compared to gezonderwinkelen.nl's 3,339. However, when looking at the conversion rate, gezonderwinkelen.nl had a slightly higher range at 4.00-4.50%, while plein.nl had a conversion rate of 3.00-3.50%. In terms of Average Order Value (AOV), gezonderwinkelen.nl had a higher range at $75-100, while plein.nl had an AOV of $50-75. Despite these differences, plein.nl demonstrated a significantly stronger performance in revenue and transactions compared to gezonderwinkelen.nl in January 2026.

gezonderwinkelen.nl screenshot
#1 gezonderwinkelen.nl
258.4K
Revenue
76.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
plein.nl vs top market performers
plein.nl
top retailers
conversion rate vs average order value for plein.nl and its competitors
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Revenue share by device at plein.nl

In January large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In January large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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plein.nl channels

Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.

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plein.nl Google Ads spend

Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plein.nl devices

Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plein.nl top markets

Explore plein.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plein.nl country & global rank

Assess the ranking of plein.nl among other retailers within its primary country and worldwide.

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