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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for plein.nlplein.nl

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1.8M
Revenue
May 26
1.1M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.

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plein.nl Annual Revenue and Growth

plein.nl's annual sales on its online store amounted to $19.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$19.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
plein.nl revenue by year

plein.nl's monthly revenueOVER TIME
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Over the past three months, plein.nl revenue has experienced decline of 16%, compared to the preceding three months.

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plein.nl revenue decline for last six months
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OVERVIEW
In May 2026, plein.nl generated $1,756,926 in online sales with a conversion rate of 2.50-3.00%, while the median revenue for the computers and electronics industry was $90,421. With an average order value (AOV) between $50-75, plein.nl's AOV was significantly lower than the high of $753 in its category. The website attracted 1,129,185 sessions, compared to the industry leader, m.takealot.com, which had 10,617,441 sessions. This highlights plein.nl's solid performance against industry benchmarks, yet indicates potential growth opportunities, particularly in comparison to the largest player in the sector.
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plein.nl competitors

In May 2026, plein.nl significantly outperformed its competitor gezonderwinkelen.nl across key metrics. plein.nl generated a remarkable revenue of $1,756,926 from 31,356 transactions, drawing in 1,129,185 sessions. With an average order value (AOV) ranging from $50 to $75, its conversion rate stood between 2.50% and 3.00%. In contrast, gezonderwinkelen.nl achieved only $115,434 in revenue from 1,718 transactions and 41,985 sessions, despite a higher conversion rate of 4.00% to 4.50%. Both domains share the same AOV bracket, yet the substantial gap in revenue and transaction counts illustrates plein.nl's stronger market presence and effectiveness in converting visitors into customers. This data highlights the competitive landscape, showcasing how plein.nl dominates the sector while its rival lags significantly behind in revenue and transaction volume.

gezonderwinkelen.nl screenshot
#1 gezonderwinkelen.nl
115.4K
Revenue
42K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
plein.nl vs top market performers
plein.nl
top retailers
conversion rate vs average order value for plein.nl and its competitors
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Revenue share by device at plein.nl

In May large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In May large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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plein.nl channels

Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.

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plein.nl Google Ads spend

Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plein.nl devices

Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plein.nl top markets

Explore plein.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plein.nl country & global rank

Assess the ranking of plein.nl among other retailers within its primary country and worldwide.

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