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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for plein.nlplein.nl

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1.8M
Revenue
Oct 25
831.3K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.

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plein.nl Annual Revenue and Growth

plein.nl's annual sales on its online store amounted to $37.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$37.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
plein.nl revenue by year

plein.nl's monthly revenueOVER TIME
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Over the past three months, plein.nl revenue has experienced growth of 6.1%, compared to the preceding three months.

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plein.nl revenue growth for last six months
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OVERVIEW
In October 2025, plein.nl generated $1,793,922 in online sales, significantly surpassing the median of $124,831 in the computers_electronics_and_technology sector, although it remains well behind the category leader, m.takealot.com at $26,465,005. The site achieved a strong conversion rate of 4.00-4.50%, above the very high benchmark of 4.03%. With an average order value (AOV) between $50-75, it remains competitive yet lower than the sector's high of $734. plein.nl attracted 831,341 sessions, far exceeding the median of 43,770, but still below the top store, boat-lifestyle.com, which saw 10,888,880 sessions.
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plein.nl competitors

In October 2025, plein.nl outperformed its competitor gezonderwinkelen.nl in terms of revenue, transactions, and sessions. plein.nl generated a revenue of €1,793,922 from 33,521 transactions and 831,341 sessions, while gezonderwinkelen.nl only generated €233,506 from 3,147 transactions and 71,385 sessions. Both websites had similar Average Order Values (AOV) ranging from €50-75 and conversion rates of 4.00-4.50%. However, plein.nl clearly had a larger customer base and higher sales numbers compared to its competitor. This suggests that plein.nl may have a more extensive product range or better marketing strategies in place, leading to higher overall performance in the online retail market.

gezonderwinkelen.nl screenshot
#1 gezonderwinkelen.nl
233.5K
Revenue
71.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
plein.nl vs top market performers
plein.nl
top retailers
conversion rate vs average order value for plein.nl and its competitors
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Revenue share by device at plein.nl

In October large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In October large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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plein.nl channels

Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.

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plein.nl Google Ads spend

Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plein.nl devices

Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plein.nl top markets

Explore plein.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plein.nl country & global rank

Assess the ranking of plein.nl among other retailers within its primary country and worldwide.

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