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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

plein.nl

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2.9M

Revenue

Jul 26

1.3M

Sessions

Jul 26

2.0-2.5%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: NETHERLANDS
Website category: COMPUTERS AND TECHNOLOGY

Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.

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plein.nl Annual Revenue and Growth

plein.nl's annual sales on its online store amounted to $19.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$19.8M

Annual growth forecast2025/2026

5-10%

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eCommerce Revenue

plein.nl's monthly revenueOVER TIME
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Over the past three months, plein.nl revenue has experienced growth of 52%, compared to the preceding three months.

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plein.nl revenue growth for last six months

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OVERVIEW

In July 2026, plein.nl attracted 1.3 million sessions, significantly higher than an average computers electronics and technology store's 38,100 sessions. The site generated $2.9 million in revenue, while an average computers electronics and technology store typically earns around $91,100 monthly. With a conversion rate of 2.00-2.50%, plein.nl remains within the category's typical range of 0.44% to 3.73%. Its average order value (AOV) ranged from $75 to $100, aligning well with the typical range of $60 to $734 for the computers electronics and technology category.

plein.nl competitors

In July 2026, gezonderwinkelen.nl reported a revenue of $142,000, with 1,981 transactions and 45,400 sessions, giving it a conversion rate between 4.00-4.50%. In stark contrast, plein.nl generated $2.9 million, boasting 31,400 transactions and 1.3 million sessions, with a conversion rate of 2.00-2.50%. Overall, plein.nl ranks first of two in all metrics, leading gezonderwinkelen.nl by $2.8 million in revenue, 29,400 transactions, and 1.3 million sessions. While gezonderwinkelen.nl's conversion rate appears higher, it falls significantly behind in overall performance metrics. The average order value for gezonderwinkelen.nl ranges from $50-75, while plein.nl enjoys a higher AOV of $75-100, further emphasizing its dominance in the competitive landscape.

#1 gezonderwinkelen.nl

142.5K

Revenue

45.4K

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

plein.nl

$2.9M

gezonderwinkelen.nl

TOP MARKET PERFORMERSby revenue

plein.nl

$2.9M

gezonderwinkelen.nl

plein.nl vs top market performers

plein.nl

top retailers

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plein.nl channels

Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.

plein.nl Google Ads spend

Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

plein.nl devices

Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

plein.nl top markets

Explore plein.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.