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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for plein.nlplein.nl

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2.1M
Revenue
Nov 25
934.7K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.

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plein.nl Annual Revenue and Growth

plein.nl's annual sales on its online store amounted to $37.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$37.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
plein.nl revenue by year

plein.nl's monthly revenueOVER TIME
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Over the past three months, plein.nl revenue has experienced growth of 21%, compared to the preceding three months.

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plein.nl revenue growth for last six months
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OVERVIEW
In November 2025, plein.nl generated $2,138,090 in online sales, significantly surpassing the industry median of $119,014, but still trailing behind the leader, m.takealot.com, at $34,254,387. The site's conversion rate ranged from 3.50% to 4.00%, closely approaching the high benchmark of 4.09%. With an average order value (AOV) between $50 and $75, plein.nl remains competitive, yet far from the impressive high of $719 in the sector. It attracted 934,734 sessions, considerably higher than the median of 47,122 but dwarfed by m.takealot.com's 11,105,187 sessions, highlighting growth opportunities.
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plein.nl competitors

In November 2025, plein.nl outperforms its competitor gezonderwinkelen.nl in terms of revenue, transactions, sessions, and average order value (AOV). plein.nl generated a revenue of 2,138,090 with 37,154 transactions and 934,734 sessions, while gezonderwinkelen.nl only achieved a revenue of 322,941 with 4,124 transactions and 91,883 sessions. However, gezonderwinkelen.nl has a higher AOV range of 75-100 compared to plein.nl's 50-75. In terms of conversion rate, plein.nl falls slightly behind with a range of 3.50-4.00, whereas gezonderwinkelen.nl has a conversion rate of 4.00-4.50. Despite this, plein.nl demonstrates overall better performance across various metrics, solidifying its position as a stronger competitor in the online retail market.

gezonderwinkelen.nl screenshot
#1 gezonderwinkelen.nl
322.9K
Revenue
91.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
plein.nl vs top market performers
plein.nl
top retailers
conversion rate vs average order value for plein.nl and its competitors
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Revenue share by device at plein.nl

In November large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In November large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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plein.nl channels

Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.

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plein.nl Google Ads spend

Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plein.nl devices

Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plein.nl top markets

Explore plein.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plein.nl country & global rank

Assess the ranking of plein.nl among other retailers within its primary country and worldwide.

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