plein.nl
Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.
GRIPS CUSTOMERS & RESEARCH PARTNERS
plein.nl Annual Revenue and Growth
plein.nl's annual sales on its online store amounted to $37.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
plein.nl's monthly revenueOVER TIME
Over the past three months, plein.nl revenue has experienced growth of 26%, compared to the preceding three months.
plein.nl competitors
In December 2025, plein.nl outperformed its competitor gezonderwinkelen.nl in terms of revenue, with plein.nl generating $1,584,416 compared to gezonderwinkelen.nl's $334,258. plein.nl also had significantly more transactions at 27,327, compared to gezonderwinkelen.nl's 4,304. However, gezonderwinkelen.nl had a higher average order value (AOV) of $75-100, while plein.nl's AOV ranged from $50-75. In terms of conversion rates, plein.nl had a conversion rate of 3.00-3.50%, while gezonderwinkelen.nl had a slightly higher conversion rate of 4.00-4.50%. Despite the higher AOV and conversion rate of gezonderwinkelen.nl, plein.nl demonstrated superior performance in terms of revenue and number of transactions in December 2025.
Revenue share by device at plein.nl
In December large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
Gain even more insights with the Grips app
plein.nl channels
Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.
plein.nl Google Ads spend
Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
plein.nl devices
Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
