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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for plein.nlplein.nl

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1.3M
Revenue
Mar 26
897.4K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Plein.nl is an online platform that offers a wide range of consumer products. The website provides customers with a variety of items available for purchase, spanning different categories such as household necessities, personal care items, pet supplies, and more.

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plein.nl Annual Revenue and Growth

plein.nl's annual sales on its online store amounted to $19.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$19.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
plein.nl revenue by year

plein.nl's monthly revenueOVER TIME
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Over the past three months, plein.nl revenue has experienced decline of 27%, compared to the preceding three months.

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plein.nl revenue decline for last six months
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OVERVIEW
In March 2026, plein.nl generated $1,277,679 in online sales, significantly surpassing the median revenue of $104,741 in its category. With a conversion rate of 2.00-2.50%, it remains below the industry high of 3.67%. The average order value (AOV) ranged between $50-75, well below the exceptional $710 benchmark. The site recorded 897,423 sessions, notably lower than m.takealot.com's 9,706,038 sessions and above the median of 48,714. Overall, while plein.nl demonstrates strong revenue, it faces challenges in conversion rates and session traffic compared to industry leaders, indicating opportunities for growth and optimization.
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plein.nl competitors

In March 2026, plein.nl reported a revenue of $1,277,679 with 22,346 transactions and 897,423 sessions, resulting in a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. In comparison, gezonderwinkelen.nl, a competitor, generated $147,216 in revenue from 2,327 transactions and 56,415 sessions, boasting a higher conversion rate of 4.00-4.50% with a similar AOV range of $50-75. While plein.nl has a larger customer base and higher revenue, gezonderwinkelen.nl excels in converting a higher percentage of their website visitors into customers. Both companies maintain a consistent AOV, suggesting they are targeting similar market segments with their products.

gezonderwinkelen.nl screenshot
#1 gezonderwinkelen.nl
147.2K
Revenue
56.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
plein.nl vs top market performers
plein.nl
top retailers
conversion rate vs average order value for plein.nl and its competitors
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Revenue share by device at plein.nl

In March large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In March large majority of sales on plein.nl, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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plein.nl channels

Identify top traffic channels that drive growth for plein.nland discover how performance of traffic channels has changed over time.

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plein.nl Google Ads spend

Evaluate plein.nl's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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plein.nl devices

Review plein.nl's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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plein.nl top markets

Explore plein.nl's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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plein.nl country & global rank

Assess the ranking of plein.nl among other retailers within its primary country and worldwide.

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