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Sep 2025
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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542.7K
Revenue
Sep 25
156.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $9.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced decline of 12%, compared to the preceding three months.

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walthers.com revenue decline for last six months
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OVERVIEW
In September 2025, walthers.com generated $542,675 in online sales, significantly exceeding the e-commerce industry median of $81,105, while its conversion rate ranged between 2.50-3.00%, close to the high industry benchmark of 3.72%. With an average order value (AOV) of $125-150, walthers.com sits below the high AOV standard of $351, but above the low of $57. The site recorded 156,145 sessions, substantially higher than the e-commerce median of 37,786, but far from the leading store's impressive 30,281,186 sessions, highlighting strong performance in revenue and engagement relative to industry standards.
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walthers.com competitors

Compared to its competitors in the model train industry as of September 2025, walthers.com outperforms in revenue with $542,675. However, it falls behind in transactions with 4,215 and sessions with 156,145. The average order value (AOV) ranges from $125 to $150, and the conversion rate is between 2.50% and 3.00%. In contrast, trainworld.com leads in revenue with $740,616 and sessions with 320,295, while tonystrains.com boasts the highest AOV of $300-$325. lombardhobby.com has the highest conversion rate at 2.00-2.50%, but modeltrainstuff.com lags behind with the lowest revenue and conversion rate. Overall, walthers.com maintains a strong position in revenue but may need to focus on increasing transactions and sessions to compete effectively with its counterparts.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
129.7K
Revenue
116.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
trainworld.com screenshot
#2 trainworld.com
740.6K
Revenue
320.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
201.8K
Revenue
100.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tonystrains.com screenshot
#4 tonystrains.com
152.9K
Revenue
45.5K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
156.4K
Revenue
40.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In September large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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