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Jul 2025
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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536.1K
Revenue
147.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com's revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced decline of 27%, compared to the preceding three months.

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walthers.com revenue decline for last six months
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OVERVIEW
walthers.com, an e-commerce website, had a revenue of $536,146 in July 2025 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. It had 147,267 sessions during the month. The highest revenue in the category came from qvc.com at $122,268,926, while the most sessions were recorded by boots.com at 28,051,919. The industry median revenue was $85,151, with a median sessions count of 40,404. Very high conversion rate was 3.64% and high AOV was $346, while the lowest conversion rate was 0.7% and the lowest AOV was $57.
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walthers.com competitors

In July 2025, walthers.com generated a revenue of $536,146 from 3,633 transactions and 147,267 sessions with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, walthers.com falls behind trainworld.com, which had a revenue of $663,922 from 3,237 transactions and 295,410 sessions, with an AOV of $200-225 and a conversion rate of 1.00-1.50%. However, walthers.com outperformed modeltrainstuff.com, midwestmodelrr.com, tonystrains.com, and lombardhobby.com in terms of revenue and sessions. Notably, tonystrains.com had the highest AOV at $300-325 but lagged behind in sessions and revenue. Overall, walthers.com holds a competitive position within the model train industry, with room for growth in key metrics to further solidify its market presence.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
181.1K
Revenue
131.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
trainworld.com screenshot
#2 trainworld.com
663.9K
Revenue
295.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
204.9K
Revenue
103.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tonystrains.com screenshot
#4 tonystrains.com
195.8K
Revenue
58.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
198.6K
Revenue
52.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In July large majority of sales on walthers.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on walthers.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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