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Oct 2025
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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671K
Revenue
Oct 25
177.1K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $9.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced growth of 4.5%, compared to the preceding three months.

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walthers.com revenue growth for last six months
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OVERVIEW
In October 2025, walthers.com reported online sales revenue of $670,984, significantly surpassing the e-commerce and shopping median of $93,795, while also showing a conversion rate of 2.50-3.00%, just below the industry high of 3.89%. With an average order value (AOV) of $125-150, it remains below the high of $350 but well above the low of $56. The website attracted 177,110 sessions, notably higher than the median of 39,049 but dwarfed by market leader michaels.com, which had an impressive 32,351,606 sessions.
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walthers.com competitors

When comparing walthers.com to its competitors in October 2025, it is evident that walthers.com falls behind in terms of revenue with $670,984. modeltrainstuff.com trails with $163,194, while trainworld.com leads the pack with $1,038,541 in revenue. walthers.com also has a lower number of transactions at 5,111 compared to the competitors, with tonystrains.com having the least transactions at 610. However, walthers.com does have a higher average order value (AOV) range of $125-150, whereas midwestmodelrr.com has the lowest AOV range of $100-125. In terms of conversion rate, walthers.com falls in the middle at 2.50-3.00%, tying with lombardhobby.com while trainworld.com leads with a conversion rate of 1.50-2.00%. Overall, walthers.com has room for growth in revenue and transactions but excels in AOV and conversion rate compared to its competitors.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
163.2K
Revenue
123.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
trainworld.com screenshot
#2 trainworld.com
1M
Revenue
318K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
235.2K
Revenue
121.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tonystrains.com screenshot
#4 tonystrains.com
197.2K
Revenue
57.9K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
205.1K
Revenue
47.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In October large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In October large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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