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Nov 2025
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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809.9K
Revenue
Nov 25
175.6K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $9.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced growth of 20%, compared to the preceding three months.

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walthers.com revenue growth for last six months
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OVERVIEW
In November 2025, walthers.com generated $809,858 in online sales, significantly exceeding the e-commerce median of $101,517, with a conversion rate between 3.50-4.00%, just below the high of 4.05%. The average order value (AOV) ranged from $125-150, while the median AOV in the industry is $337. The website attracted 175,637 sessions, far below the leading competitor, boots.com, with 43,745,699 sessions, but notably higher than the median of 41,915 in the e-commerce sector, highlighting walthers.com's strong market presence despite the competitive landscape.
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walthers.com competitors

When comparing walthers.com to its competitors in November 2025, several key metrics stand out. walthers.com had a revenue of $809,858 with 6,391 transactions and 175,637 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. In comparison, trainworld.com led the pack with a revenue of $1,670,471, 8,853 transactions, and 399,711 sessions, boasting an AOV of $175-200 and a conversion rate of 2.00-2.50%. modeltrainstuff.com had a lower revenue of $190,239 but a higher AOV of $200-225, while tonystrains.com had the highest AOV at $300-325. walthers.com's conversion rate fell in the mid-range among its competitors, indicating potential for improvement in optimizing the user experience and increasing sales.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
190.2K
Revenue
110.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
trainworld.com screenshot
#2 trainworld.com
1.7M
Revenue
399.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
254.4K
Revenue
100.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tonystrains.com screenshot
#4 tonystrains.com
220.5K
Revenue
63.8K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
207.5K
Revenue
52.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In November large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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