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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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458.1K
Revenue
Mar 26
183.7K
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $8.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced decline of 11%, compared to the preceding three months.

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walthers.com revenue decline for last six months
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OVERVIEW
In March 2026, walthers.com generated $458,086 in online sales, significantly outperforming the e-commerce and shopping industry median of $87,386. Its conversion rate ranged from 2.00-2.50%, falling below the high benchmark of 3.76%, while its average order value (AOV) of $100-125 is also below the industry's high of $323. The site recorded 183,652 sessions, which, although impressive, pales in comparison to boots.com’s staggering 29,131,775 sessions and is above the industry median of 37,859 sessions. Overall, walthers.com shows solid performance but has room for growth relative to top competitors in the sector.
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walthers.com competitors

When comparing walthers.com to its competitors in the model train industry in March 2026, it is evident that walthers.com falls in the middle in terms of revenue. walthers.com generated $458,086 with 3,970 transactions and 183,652 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In contrast, trainworld.com outperformed walthers.com with $667,536 in revenue from 3,602 transactions and 300,232 sessions, and an AOV of $175-200 and a conversion rate of 1.00-1.50%. On the other hand, modeltrainstuff.com lagged behind walthers.com with $112,910 in revenue from 527 transactions and 66,749 sessions, offering an AOV of $200-225 and a conversion rate of 0.50-1.00%. Overall, walthers.com sits comfortably in the middle ground among its competitors in terms of revenue, transactions, AOV, and conversion rate.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
112.9K
Revenue
66.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
trainworld.com screenshot
#2 trainworld.com
667.5K
Revenue
300.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
253.6K
Revenue
122.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tonystrains.com screenshot
#4 tonystrains.com
235K
Revenue
58.3K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
223.1K
Revenue
56.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In March large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In March large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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