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May 2026
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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539.9K
Revenue
May 26
162.5K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $8.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced decline of 49%, compared to the preceding three months.

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walthers.com revenue decline for last six months
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OVERVIEW
In May 2026, walthers.com reported online sales revenue of $539,893, significantly surpassing the e-commerce industry's median of $82,750. Its conversion rate ranged from 2.00% to 2.50%, close to the high benchmark of 3.88%. The average order value (AOV) was between $125 and $150, notably lower than the industry high of $350. With 162,525 sessions, walthers.com attracted considerably fewer visitors compared to the leading site, qvc.com, which boasted over 30 million sessions. Overall, walthers.com demonstrated solid performance metrics within the e-commerce sector, though there is potential for improvement in both sessions and AOV.
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walthers.com competitors

In May 2026, walthers.com reported revenue of $539,893 from 3,782 transactions over 162,525 sessions, with an average order value (AOV) ranging between $125 and $150 and a conversion rate of 2.00-2.50%. Competitor trainworld.com closely trailed with $545,065 in revenue but achieved it with fewer transactions (2,917) over more sessions (252,951), indicating a higher average order value of $175-200 and a conversion rate of 1.00-1.50%. In contrast, modeltrainstuff.com generated only $115,293 from 540 transactions and a significantly lower conversion rate of 0.50-1.00%. Meanwhile, lombardhobby.com mirrored walthers.com’s conversion rate but reported lower revenue at $160,090 from 939 transactions. Overall, walthers.com maintains a competitive position in the model railroading niche, especially regarding its conversion rates and transaction volume compared to its peers.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
115.3K
Revenue
61.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
trainworld.com screenshot
#2 trainworld.com
545.1K
Revenue
253K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
217.6K
Revenue
114.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tonystrains.com screenshot
#4 tonystrains.com
169.1K
Revenue
47.8K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
160.1K
Revenue
38K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In May large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

Industries walthers.com operates in

walthers.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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