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Jan 2026
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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916.3K
Revenue
Jan 26
219.8K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $8.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced growth of 46%, compared to the preceding three months.

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walthers.com revenue growth for last six months
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OVERVIEW
In January 2026, walthers.com generated online sales revenue of $916,289, significantly above the e-commerce median of $104,613, though still distant from the category leader, qvc.com, at $109,143,419. The site's conversion rate ranged from 3.00% to 3.50%, slightly below the high of 3.81%. walthers.com's average order value (AOV) was between $125 and $150, far from the category's high of $348. The platform recorded 219,755 sessions, markedly higher than the median of 44,933 but dwarfed by boots.com's 35,443,340 sessions, reflecting walthers.com’s niche standing in the competitive e-commerce landscape.
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walthers.com competitors

When comparing walthers.com to its competitors in January 2026, it is clear that each platform has its strengths and weaknesses. walthers.com generated a revenue of $916,289 with 7,282 transactions and 219,755 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. In comparison, modeltrainstuff.com had a revenue of $156,395 with 763 transactions and 98,000 sessions, but a higher AOV of $200-225. trainworld.com outperformed walthers.com in revenue with $1,441,151, 8,012 transactions, and 467,691 sessions, but had a slightly lower conversion rate. midwestmodelrr.com and lombardhobby.com had similar revenue to walthers.com, with differences in transactions and sessions. tonystrains.com had a higher AOV and lower conversion rate than walthers.com, showing diversity in the market. Ultimately, walthers.com remains competitive with its industry counterparts.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
156.4K
Revenue
98K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
trainworld.com screenshot
#2 trainworld.com
1.4M
Revenue
467.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
296.7K
Revenue
155.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tonystrains.com screenshot
#4 tonystrains.com
322.6K
Revenue
80.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
296.3K
Revenue
86.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In January large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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