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Apr 2026
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Home/Insights/Retailers/walthers.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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357.3K
Revenue
Apr 26
162.5K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Walthers.com is an online platform offering a wide selection of model trains, model railroad accessories, and related products. The website showcases a diverse range of train sets, locomotives, rolling stock, structures, and scenic materials, catering to enthusiasts and collectors of all scales. It provides an extensive inventory for hobbyists and designers, supporting the world of model railroading.

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walthers.com Annual Revenue and Growth

walthers.com's annual sales on its online store amounted to $8.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$8.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
walthers.com revenue by year

walthers.com's monthly revenueOVER TIME
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Over the past three months, walthers.com revenue has experienced decline of 69%, compared to the preceding three months.

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walthers.com revenue decline for last six months
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OVERVIEW
In April 2026, walthers.com reported online sales revenue of $357,287, significantly surpassing the e-commerce industry median of $80,332. Its conversion rate ranged between 2.00-2.50%, below the industry's high of 3.67% but above the low of 0.71%. The average order value (AOV) stood between $100-125, contrasting with a high AOV of $321 in the sector. With 162,548 sessions, walthers.com is below the industry median of 37,000 and far from the leader boots.com, which boasts 28,182,023 sessions, illustrating room for growth in traffic and engagement within the competitive e-commerce landscape.
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walthers.com competitors

In April 2026, walthers.com generated $357,287 in revenue with 3,378 transactions across 162,548 sessions, achieving an AOV of $100-125 and a conversion rate of 2.00-2.50%. In contrast, trainworld.com led with $552,201 in revenue from 3,059 transactions, albeit with a lower AOV of $175-200 and a conversion rate of 1.00-1.50%. midwestmodelrr.com followed with $210,422 in revenue from 1,770 transactions, an AOV of $100-125, and a conversion rate of 1.50-2.00%. Meanwhile, modeltrainstuff.com struggled with only $67,291 in revenue and a lower conversion rate of 0.50-1.00%. tonystrains.com boasted the highest AOV at $300-325 but had a revenue of $189,290, reflecting a less robust performance overall. lombardhobby.com achieved $212,595 with a solid conversion rate of 2.50-3.00%, demonstrating competitive positioning against walthers.com in this niche market.

modeltrainstuff.com screenshot
#1 modeltrainstuff.com
67.3K
Revenue
49.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
trainworld.com screenshot
#2 trainworld.com
552.2K
Revenue
261.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
midwestmodelrr.com screenshot
#3 midwestmodelrr.com
210.4K
Revenue
117.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tonystrains.com screenshot
#4 tonystrains.com
189.3K
Revenue
50.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
lombardhobby.com screenshot
#5 lombardhobby.com
212.6K
Revenue
51.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
walthers.com vs top market performers
walthers.com
top retailers
conversion rate vs average order value for walthers.com and its competitors
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Revenue share by device at walthers.com

In April large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In April large majority of sales on walthers.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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walthers.com channels

Identify top traffic channels that drive growth for walthers.comand discover how performance of traffic channels has changed over time.

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walthers.com Google Ads spend

Evaluate walthers.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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walthers.com devices

Review walthers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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walthers.com top markets

Explore walthers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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walthers.com country & global rank

Assess the ranking of walthers.com among other retailers within its primary country and worldwide.

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