Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Sep 2025

All countries

Home/Insights/Retailers/viking.de

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

viking.de

Start benchmarking for free

683.5K

Revenue

Sep 25

230.7K

Sessions

Sep 25

2.0-2.5%

Conv. rate

Sep 25

$125-150

AOV

Sep 25

Main country of store: GERMANY
Website category: BUSINESS AND CONSUMER SERVICES

Ihre beliebtesten Bürobedarf, Büromaterial und Büromöbel zu unschlagbaren Preisen bei Viking Direkt! Entdecken Sie unser großes Sortiment jetzt.

GRIPS CUSTOMERS & RESEARCH PARTNERS

viking.de Annual Revenue and Growth

viking.de's annual sales on its online store amounted to $10.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$10.1M

Annual growth forecast2024/2025

<0%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

viking.de's monthly revenueOVER TIME
View real-time data

Over the past three months, viking.de revenue has experienced decline of 7.4%, compared to the preceding three months.

View real-time data

viking.de revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In September 2025, viking.de generated $683,473 in online sales, significantly exceeding the median of $177,416 in the business and consumer services sector. Its conversion rate ranged from 2.00% to 2.50%, below the sector's high of 5.62%, while its average order value (AOV) was between $125 and $150, notably lower than the sector's high of $562. With 230,707 sessions, viking.de performed better than the median of 29,770 but lagged behind staples.com, which had the highest sessions at 10,933,859, highlighting viking.de's strong revenue performance amidst competitive challenges in its category.

viking.de competitors

In September 2025, viking.de reported a revenue of €683,473 with 5,354 transactions and 230,707 sessions, resulting in an average order value (AOV) of €125-€150 and a conversion rate of 2.00-2.50%. In comparison to its competitors, buero-bedarf-thueringen.de outperformed viking.de with a revenue of €1,509,032, 7,678 transactions, and 175,548 sessions, boasting a higher AOV of €175-€200 and a conversion rate of 4.00-4.50%. rajapack.de also surpassed viking.de with a revenue of €4,373,352, 8,661 transactions, and 144,566 sessions, demonstrating an AOV of €500-€525 and a conversion rate of 5.50-6.00%. However, viking.de's performance was better than tintenmarkt.de and office-partner.de in terms of revenue, transactions, and conversion rate, showcasing its competitive position within the industry despite facing tough competition in the market.

#1 bueroshop24.de

1.2M

Revenue

615.6K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 schaefer-shop.de

934.4K

Revenue

128K

Sessions

2.0-2.5%

Conv. rate

$275-300

AOV

#3 buero-bedarf-thueringen.de

1.5M

Revenue

175.5K

Sessions

4.0-4.5%

Conv. rate

$175-200

AOV

#4 rajapack.de

4.4M

Revenue

144.6K

Sessions

5.5-6.0%

Conv. rate

$500-600

AOV

#5 ratioform.de

117.3K

Revenue

4.6K

Sessions

6.0-6.5%

Conv. rate

$375-400

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rajapack.de

$4.4M

office-partner.de

buero-bedarf-thueringen.de

viking.de vs top market performers

viking.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at viking.de

In September large majority of sales on viking.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

viking.de channels

Identify top traffic channels that drive growth for viking.deand discover how performance of traffic channels has changed over time.

viking.de Google Ads spend

Evaluate viking.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

viking.de devices

Review viking.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

viking.de top markets

Explore viking.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.