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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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958.4K
Revenue
Jan 26
358.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: BUSINESS AND CONSUMER SERVICES

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viking.de Annual Revenue and Growth

viking.de's annual sales on its online store amounted to $8.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$8.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
viking.de revenue by year

viking.de's monthly revenueOVER TIME
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Over the past three months, viking.de revenue has experienced growth of 51%, compared to the preceding three months.

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viking.de revenue growth for last six months
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OVERVIEW
In January 2026, viking.de generated $958,377 in online sales, significantly exceeding the business_and_consumer_services median of $215,728, though still far from industry leader uline.com's $235,755,183. The site achieved a conversion rate of 2.00-2.50%, below the high benchmark of 5.36% but above the low of 1.54%. With an average order value (AOV) between $100-125, it falls short of the high AOV of $564 but above the low of $116. viki.de attracted 358,779 sessions, a substantial number compared to the median of 33,727, yet dwarfed by staples.com’s 12,966,755 sessions.
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viking.de competitors

In January 2026, viking.de generated a revenue of $958,377 with 7,805 transactions and 358,779 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Comparing viking.de to its competitors, it falls short in revenue when compared to office-partner.de, which raked in $4,598,149. However, viking.de has a higher conversion rate than tintenmarkt.de, which only achieved a conversion rate of 1.00-1.50%. When looking at AOV, viking.de is in line with buero-bedarf-thueringen.de, both with an AOV of $100-125. Despite facing stiff competition from the likes of rajapack.de and ratioform.de in terms of revenue and conversion rate, viking.de holds its ground with its consistent AOV and decent conversion rate.

bueroshop24.de screenshot
#1 bueroshop24.de
1.5M
Revenue
656.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
schaefer-shop.de screenshot
#2 schaefer-shop.de
1.7M
Revenue
177.1K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
buero-bedarf-thueringen.de screenshot
#3 buero-bedarf-thueringen.de
1.4M
Revenue
187.8K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
rajapack.de screenshot
#4 rajapack.de
4.7M
Revenue
216.4K
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
ratioform.de screenshot
#5 ratioform.de
139.8K
Revenue
5.6K
Sessions
6.5-7.0%
Conv. rate
$350-375
AOV
viking.de vs top market performers
viking.de
top retailers
conversion rate vs average order value for viking.de and its competitors
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Revenue share by device at viking.de

In January large majority of sales on viking.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on viking.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking.de channels

Identify top traffic channels that drive growth for viking.deand discover how performance of traffic channels has changed over time.

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viking.de Google Ads spend

Evaluate viking.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking.de devices

Review viking.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking.de top markets

Explore viking.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking.de country & global rank

Assess the ranking of viking.de among other retailers within its primary country and worldwide.

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