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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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658.1K
Revenue
Oct 25
220.8K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: BUSINESS AND CONSUMER SERVICES

Ihre beliebtesten Bürobedarf, Büromaterial und Büromöbel zu unschlagbaren Preisen bei Viking Direkt! Entdecken Sie unser großes Sortiment jetzt.

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viking.de Annual Revenue and Growth

viking.de's annual sales on its online store amounted to $10.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viking.de revenue by year

viking.de's monthly revenueOVER TIME
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Over the past three months, viking.de revenue has experienced decline of 2.4%, compared to the preceding three months.

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viking.de revenue decline for last six months
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OVERVIEW
In October 2025, viking.de generated $658,052 in online sales, significantly surpassing the median of $188,957 in the business and consumer services sector, though far from industry leader uline.com's $237,970,900. Its conversion rate ranged between 2.00-2.50%, below the high of 5.81% yet above the low of 1.63%. The average order value (AOV) was $125-150, compared to a sector high of $587 and low of $121. With 220,812 sessions, viking.de outperformed the median of 29,676 but lagged significantly behind staples.com's 10,976,506 sessions, indicating strong engagement relative to its peers.
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viking.de competitors

In October 2025, viking.de recorded a revenue of 658,052 with 5,036 transactions and 220,812 sessions. The average order value (AOV) was between 125-150, and the conversion rate was 2.00-2.50. Comparing this to its competitors, buero-bedarf-thueringen.de outperformed viking.de with a revenue of 1,703,790, 8,394 transactions, and 204,192 sessions. The AOV was higher at 200-225, and the conversion rate was 4.00-4.50. Similarly, rajapack.de, office-partner.de, and ratioform.de also surpassed viking.de in revenue, transactions, and sessions, with higher AOV and conversion rates. However, viking.de performed better than tintenmarkt.de in terms of revenue and transactions, but had lower sessions. Overall, viking.de has room for growth to compete more effectively with its rivals in the office supplies market.

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1.2M
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519.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
schaefer-shop.de screenshot
#2 schaefer-shop.de
1.2M
Revenue
127.3K
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
buero-bedarf-thueringen.de screenshot
#3 buero-bedarf-thueringen.de
1.7M
Revenue
204.2K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
rajapack.de screenshot
#4 rajapack.de
3.7M
Revenue
163.3K
Sessions
5.5-6.0%
Conv. rate
$400-500
AOV
ratioform.de screenshot
#5 ratioform.de
104.7K
Revenue
4.4K
Sessions
6.0-6.5%
Conv. rate
$375-400
AOV
viking.de vs top market performers
viking.de
top retailers
conversion rate vs average order value for viking.de and its competitors
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Revenue share by device at viking.de

In October large majority of sales on viking.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on viking.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking.de channels

Identify top traffic channels that drive growth for viking.deand discover how performance of traffic channels has changed over time.

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viking.de Google Ads spend

Evaluate viking.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking.de devices

Review viking.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking.de top markets

Explore viking.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking.de country & global rank

Assess the ranking of viking.de among other retailers within its primary country and worldwide.

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