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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
329.5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: BUSINESS AND CONSUMER SERVICES

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viking.de Annual Revenue and Growth

viking.de's annual sales on its online store amounted to $10.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$10.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viking.de revenue by year

viking.de's monthly revenueOVER TIME
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Over the past three months, viking.de revenue has experienced growth of 24%, compared to the preceding three months.

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viking.de revenue growth for last six months
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OVERVIEW
In November 2025, viking.de generated $1,054,198 in online sales, significantly surpassing the industry median of $226,409, but still far behind uline.com's $227,166,093. The site’s conversion rate ranged from 2.00-2.50%, below the high benchmark of 5.98% but above the low of 1.79%. With an average order value (AOV) between $125-150, it remained close to the lower industry limit of $123, while the high AOV stands at $548. viking.de attracted 329,486 sessions, notably higher than the median of 31,755, yet dwarfed by staples.com’s impressive 12,295,358 sessions.
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viking.de competitors

When comparing viking.de to its competitors in November 2025, we see that viking.de had a revenue of 1,054,198 with 7,627 transactions and 329,486 sessions, resulting in an average order value (AOV) of 125-150 and a conversion rate of 2.00-2.50. In comparison, buero-bedarf-thueringen.de had a higher revenue of 1,596,924 with a lower number of transactions and sessions, but a higher AOV and conversion rate. rajapack.de outperformed all competitors with a revenue of 5,115,031 and the highest AOV and conversion rate. ratioform.de and office-partner.de also had higher revenues compared to viking.de, but different transaction volumes and session numbers. tintenmarkt.de had a similar revenue to viking.de but a lower conversion rate. Overall, viking.de's performance metrics are competitive but may benefit from improvements in conversion rate and AOV to match top performers in the industry.

bueroshop24.de screenshot
#1 bueroshop24.de
1.4M
Revenue
581.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
schaefer-shop.de screenshot
#2 schaefer-shop.de
1.6M
Revenue
129.7K
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
buero-bedarf-thueringen.de screenshot
#3 buero-bedarf-thueringen.de
1.6M
Revenue
173.4K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
rajapack.de screenshot
#4 rajapack.de
5.1M
Revenue
166.1K
Sessions
5.5-6.0%
Conv. rate
$500-600
AOV
ratioform.de screenshot
#5 ratioform.de
76.5K
Revenue
4.2K
Sessions
5.5-6.0%
Conv. rate
$300-325
AOV
viking.de vs top market performers
viking.de
top retailers
conversion rate vs average order value for viking.de and its competitors
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Revenue share by device at viking.de

In November large majority of sales on viking.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on viking.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viking.de channels

Identify top traffic channels that drive growth for viking.deand discover how performance of traffic channels has changed over time.

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viking.de Google Ads spend

Evaluate viking.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viking.de devices

Review viking.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viking.de top markets

Explore viking.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viking.de country & global rank

Assess the ranking of viking.de among other retailers within its primary country and worldwide.

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