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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for vans.devans.de

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8.5K
Revenue
Dec 25
3K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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vans.de Annual Revenue and Growth

vans.de's annual sales on its online store amounted to $15.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vans.de revenue by year

vans.de's monthly revenueOVER TIME
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Over the past three months, vans.de revenue has experienced decline of 56%, compared to the preceding three months.

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vans.de revenue decline for last six months
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OVERVIEW
In December 2025, vans.de generated $8,540 in online sales, significantly below the FASHION AND APPAREL median of $92,600, with a conversion rate of 2.00-2.50%, which is slightly lower than the high of 3.17% in the industry. The average order value (AOV) ranged from $100-125, contrasting with the high AOV of $389 in the sector. With 3,045 sessions, vans.de's traffic is notably low compared to the median of 39,789, indicating challenges in visibility and engagement within a competitive landscape dominated by giants like macys.com and shein.com.
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vans.de competitors

In December 2025, vans.de reported revenue of $8,540 with 72 transactions and 3,045 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, vans.de's revenue is significantly lower than that of vans.com, which generated $32,632,028 in revenue with 331,316 transactions and 14,339,218 sessions. However, vans.de's AOV and conversion rate are in line with other competitors such as skatedeluxe.com, blue-tomato.com, and kunstform.org. titus.de, another competitor, has a slightly higher AOV and conversion rate but lower revenue than vans.de. Overall, vans.de performs well in terms of AOV and conversion rate when compared to its competitors in the online skateboarding and streetwear market.

skatedeluxe.com screenshot
#1 skatedeluxe.com
2.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
titus.de screenshot
#2 titus.de
729K
Revenue
274.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
blue-tomato.com screenshot
#3 blue-tomato.com
7M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
kunstform.org screenshot
#4 kunstform.org
154.6K
Revenue
59.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
vans.com screenshot
#5 vans.com
32.6M
Revenue
14.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vans.de vs top market performers
vans.de
top retailers
conversion rate vs average order value for vans.de and its competitors
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vans.de channels

Identify top traffic channels that drive growth for vans.deand discover how performance of traffic channels has changed over time.

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vans.de Google Ads spend

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vans.de devices

Review vans.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vans.de top markets

Explore vans.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vans.de country & global rank

Assess the ranking of vans.de among other retailers within its primary country and worldwide.

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