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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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342.4K
Revenue
40K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
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vans.de's revenueOVER TIME
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Over the past three months, vans.de revenue has experienced decline of 48%, compared to the preceding three months.

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vans.de revenue decline for last six months
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OVERVIEW
vans.de's online sales revenue of $342,407 exceeds the median of $81,783 in the FASHION AND APPAREL industry, with shein.com leading at $731,622,726. Conversion rate is 5.00-5.50%, higher than the 3.09% industry benchmark and 0.67% low end. AOV ranges from $150-175, with the industry high at $415 and low at $82. With 39,965 sessions, vans.de falls above the median of 33,223, but well below shein.com's 224,142,058 sessions, indicating potential growth opportunities in online sales and customer engagement for vans.de.
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vans.de competitors

In May 2025, vans.de generated a revenue of 342,407 with 2,125 transactions and 39,965 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 5.00-5.50. When compared to its competitors, vans.de falls behind in terms of revenue and transactions. blue-tomato.com leads the pack with a revenue of 1,518,529 and 10,454 transactions, followed by skatedeluxe.com with 3,542,921 in revenue and 23,487 transactions. However, vans.de outshines kunstform.org and titus.de in terms of conversion rate, surpassing them with a conversion rate of 5.00-5.50 compared to 2.00-2.50 and 2.50-3.00 respectively. Despite lagging in revenue and transactions compared to giants like vans.com, vans.de manages to hold its own with a strong conversion rate.

skatedeluxe.com screenshot
#1 skatedeluxe.com
3.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
titus.de screenshot
#2 titus.de
754.8K
Revenue
249.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
blue-tomato.com screenshot
#3 blue-tomato.com
1.5M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
kunstform.org screenshot
#4 kunstform.org
172.4K
Revenue
58.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
vans.com screenshot
#5 vans.com
17M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
vans.de vs top market performers
vans.de
top retailers
conversion rate vs average order value for vans.de and its competitors
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Revenue share by device at vans.de

In May large majority of sales on vans.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on vans.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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vans.de channels

Identify top traffic channels that drive growth for vans.deand discover how performance of traffic channels has changed over time.

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vans.de Google Ads spend

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vans.de devices

Review vans.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vans.de top markets

Explore vans.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vans.de country & global rank

Assess the ranking of vans.de among other retailers within its primary country and worldwide.

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