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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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133.3K
Revenue
Nov 25
2.2K
Sessions
Nov 25
27.5-28.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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vans.de Annual Revenue and Growth

vans.de's annual sales on its online store amounted to $15.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vans.de revenue by year

vans.de's monthly revenueOVER TIME
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Over the past three months, vans.de revenue has experienced decline of 50%, compared to the preceding three months.

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vans.de revenue decline for last six months
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OVERVIEW
In November 2025, vans.de generated $133,251 in online sales, surpassing the FASHION AND APPAREL median of $93,064, while achieving an impressive conversion rate of 27.50-28.00%, significantly higher than the industry average of 3.37%. Their average order value (AOV) ranged from $200 to $225, below the high end of $375 for the sector, with a total of 2,242 sessions, well below the median of 36,492 sessions. In comparison, the top competitor, shein.com, reported staggering metrics, including $916,157,774 in revenue and 342,497,064 sessions, highlighting the competitive landscape.
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vans.de competitors

In November 2025, vans.de shows revenue of 133,251 with 618 transactions and 2,242 sessions. The average order value (AOV) falls between 200-225, and the conversion rate is 27.50-28.00%. Compared to its competitors, vans.de lags behind in revenue and transactions but has a higher AOV and conversion rate. For example, vans.com outperforms vans.de with a revenue of 44,078,881, 434,446 transactions, and 13,142,449 sessions. However, vans.com has a lower AOV and conversion rate. Other competitors like skatedeluxe.com, titus.de, blue-tomato.com, and kunstform.org also outshine vans.de in terms of revenue and transactions, but vans.de stands out with its higher AOV and conversion rate. Overall, vans.de has room for improvement in increasing revenue and transactions to compete more effectively with its competitors in the market.

skatedeluxe.com screenshot
#1 skatedeluxe.com
2.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
titus.de screenshot
#2 titus.de
739.7K
Revenue
268.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
blue-tomato.com screenshot
#3 blue-tomato.com
6.6M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
kunstform.org screenshot
#4 kunstform.org
178.5K
Revenue
66.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
vans.com screenshot
#5 vans.com
44.1M
Revenue
13.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
vans.de vs top market performers
vans.de
top retailers
conversion rate vs average order value for vans.de and its competitors
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vans.de channels

Identify top traffic channels that drive growth for vans.deand discover how performance of traffic channels has changed over time.

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vans.de Google Ads spend

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vans.de devices

Review vans.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vans.de top markets

Explore vans.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vans.de country & global rank

Assess the ranking of vans.de among other retailers within its primary country and worldwide.

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