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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

tous.com

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3.7M

Revenue

2.5M

Sessions

0.0-0.5%

Conversion rate

$300-325

Average order value

Online only revenue for tous.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SPAIN
Website category: LUXURY
D2C

Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.

tous.com’s revenueOVER TIME
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Over the past three months, tous.com revenue has experienced decline of 5.2%, compared to the preceding three months.

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tous.com revenue decline for last six months

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OVERVIEW

tous.com, a LUXURY website, had a revenue of $3,690,875 with a median revenue of $97,062. Conversion rate ranges from 0.00-0.50%, compared to a high of 2.91% and a low of 0.46%. AOV falls between $300-325, contrasting with a high of $1,003 and a low of $83. The website garnered 2,465,938 sessions, significantly less than the top performer pandora.net with 12,914,548 sessions, but surpassing the median of 29,214 in the LUXURY category for September 2024.

tous.com competitors

When comparing tous.com to its competitor samparfums.es in September 2024, we see a significant difference in performance metrics. tous.com generated a revenue of 3,690,875 with 11,864 transactions and 2,465,938 sessions, while samparfums.es only earned 83,701 in revenue with 866 transactions and 57,488 sessions. The Average Order Value (AOV) for tous.com falls between 300-325, whereas samparfums.es has a lower AOV range of 75-100. Additionally, tous.com's conversion rate ranges from 0.00-0.50%, whereas samparfums.es boasts a higher conversion rate of 1.50-2.00%. Overall, tous.com outperforms samparfums.es in terms of revenue, transactions, sessions, and AOV, but lags behind in conversion rate.

#1 samparfums.es

83.7K

Revenue

57.5K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

tous.com

$3.7M

samparfums.es

TOP MARKET PERFORMERSby revenue

tous.com

$3.7M

samparfums.es

tous.com vs top market performers

tous.com

top retailers

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tous.com brandsby revenue

Tous Usa - Jewelry And Accessories

Tous Deutschland - Schmuck Und Accessoires

Mini Dolls

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tous.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

Dolls

Top retailers:amazon.com ebay.com macys.com

Diaper Bags

Top retailers:amazon.com amazon.co.uk ebay.com

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Top retailers:macys.com kay.com zales.com

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Top retailers:kay.com macys.com zales.com

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tous.com channels

Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.

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tous.com Google Ads spend

Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tous.com devices

Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tous.com top markets

Explore tous.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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