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Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.3M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
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  • Main country of store: SPAIN
  • Website category: LUXURY
  • D2C

Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.

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tous.com's revenueOVER TIME
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Over the past three months, tous.com revenue has experienced decline of 3.3%, compared to the preceding three months.

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tous.com revenue decline for last six months
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OVERVIEW
In July 2025, tous.com, an online LUXURY retailer, generated $3,341,986 in revenue with a conversion rate of 0.00-0.50% and an average order value (AOV) of $325-350. The highest conversion rate in the industry is 2.68% and the highest AOV is $997, while the lowest conversion rate is 0.35% and the lowest AOV is $89. tous.com had 2,113,726 sessions, with pandora.net leading with 14,175,059 sessions, and the industry median for sessions being 27,584.
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tous.com competitors

In July 2025, tous.com outperformed its competitor samparfums.es in terms of revenue, transactions, sessions, and conversion rate. tous.com generated a revenue of 3,341,986 compared to samparfums.es with 47,399. tous.com had 9,930 transactions and 2,113,726 sessions, whereas samparfums.es only had 520 transactions and 32,728 sessions. Additionally, tous.com had a conversion rate ranging from 0.00 to 0.50%, while samparfums.es had a higher conversion rate of 1.50 to 2.00%. However, tous.com had a higher Average Order Value (AOV) of 325-350, while samparfums.es had an AOV of 75-100. Overall, tous.com demonstrated stronger performance across multiple metrics compared to its competitor samparfums.es in July 2025.

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#1 samparfums.es
47.4K
Revenue
32.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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tous.com vs top market performers
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conversion rate vs average order value for tous.com and its competitors
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Revenue share by device at tous.com

In July large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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tous.com channels

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tous.com Google Ads spend

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tous.com devices

Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tous.com top markets

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tous.com country & global rank

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