tous.com
Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.
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tous.com Annual Revenue and Growth
tous.com's annual sales on its online store amounted to $60.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
tous.com's monthly revenueOVER TIME
Over the past three months, tous.com revenue has experienced decline of 19%, compared to the preceding three months.
tous.com competitors
In September 2025, tous.com reported a revenue of 2,155,432 with 6,961 transactions and 1,536,250 sessions. Their average order value (AOV) ranged from 300-325, and their conversion rate was between 0.00-0.50. In comparison, a competitor like samparfums.es generated a revenue of 50,630 with 601 transactions and 34,556 sessions. Their AOV was in the range of 75-100, and the conversion rate was higher at 1.50-2.00. tous.com had significantly higher revenue and more transactions than samparfums.es, but their conversion rate was lower. However, tous.com's AOV was also higher, indicating potential for higher profitability per customer. Overall, tous.com demonstrates strong performance in terms of revenue and transactions, but there is room for improvement in conversion rate to match competitors like samparfums.es.
Revenue share by device at tous.com
In September large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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tous.com channels
Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.
tous.com Google Ads spend
Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tous.com devices
Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
