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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for tous.comtous.com

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3.4M
Revenue
Sep 26
1.8M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$325-350
AOV
Sep 26
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  • Main country of store: SPAIN
  • Website category: LUXURY
  • D2C

Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.

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tous.com Annual Revenue and Growth

tous.com's annual sales on its online store amounted to $41.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$41.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tous.com revenue by year

tous.com's monthly revenueOVER TIME
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Over the past three months, tous.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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tous.com revenue decline for last six months
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OVERVIEW
tous.com generated $3.4 million in online sales for the month of September 2026. With 1.8 million sessions, it significantly outpaces a typical jewelry and luxury products store, which sees around 26,500 sessions monthly. Its conversion rate stands at 0.50-1.00%, which is within the category's typical range of 0.35% to 2.7%. The average order value (AOV) is between $325 and $350, comfortably within the typical AOV range of $81 to $1,012 for the jewelry and luxury products category. Overall, tous.com demonstrates a solid performance within the competitive landscape of jewelry and luxury products, maintaining relevance in a thriving market.
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tous.com competitors

In September 2026, tous.com trails its competitors in conversion rate, with a range of 0.50-1.00%. In contrast, samparfums.es achieves a more favorable conversion rate of 1.50-2.00%. However, tous.com significantly surpasses samparfums.es in revenue, generating $3.4 million compared to $66,000. In terms of transactions, tous.com outperforms samparfums.es with 9,802 transactions against 748. Additionally, tous.com leads in sessions, attracting 1.8 million, while samparfums.es sees 40,500 sessions. Despite its lower conversion rate, tous.com clearly dominates in overall revenue, transactions, and sessions, establishing a strong position within the market.

samparfums.es screenshot
#1 samparfums.es
66K
Revenue
40.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
tous.com vs top market performers
tous.com
top retailers
conversion rate vs average order value for tous.com and its competitors
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tous.com channels

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tous.com Google Ads spend

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tous.com devices

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tous.com top markets

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tous.com country & global rank

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