tous.com
Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tous.com Annual Revenue and Growth
tous.com's annual sales on its online store amounted to $41.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
tous.com's monthly revenueOVER TIME
Over the past three months, tous.com revenue has experienced growth of 75%, compared to the preceding three months.
tous.com competitors
In January 2026, tous.com generated a revenue of $4,166,055 from 12,787 transactions and 2,851,086 sessions, with an Average Order Value (AOV) ranging between $325-$350 and a conversion rate of 0.00-0.50%. In comparison, one of its competitors, samparfums.es, had a significantly lower revenue of $80,894 from 1,075 transactions and 53,892 sessions. The AOV for samparfums.es was between $75-$100, higher than tous.com, and the conversion rate was 1.50-2.00%, also higher than tous.com. Despite tous.com having a much higher revenue and session count, samparfums.es managed to achieve a higher conversion rate and AOV, indicating potential areas of improvement for tous.com in terms of optimizing their website for better conversion rates and average order values.
Revenue share by device at tous.com
In January large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Gain even more insights with the Grips app
tous.com channels
Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.
tous.com Google Ads spend
Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tous.com devices
Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
