tous.com
Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.
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tous.com Annual Revenue and Growth
tous.com's annual sales on its online store amounted to $60.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
tous.com's monthly revenueOVER TIME
Over the past three months, tous.com revenue has experienced growth of 30%, compared to the preceding three months.
tous.com competitors
In December 2025, tous.com reported a revenue of $5,074,701 with 16,852 transactions and 3,826,832 sessions, boasting an average order value (AOV) range of $300-$325 and a conversion rate of 0.00-0.50%. In comparison, its competitor samparfums.es had significantly lower revenue of $76,468, 1,055 transactions, and 55,747 sessions. Despite a lower AOV range of $50-$75, samparfums.es had a higher conversion rate of 1.50-2.00%. tous.com clearly outperformed samparfums.es in terms of revenue, transactions, and sessions, indicating a stronger market presence and customer engagement. However, samparfums.es had a higher conversion rate, suggesting a more effective conversion strategy that could be a potential area of improvement for tous.com to explore further.
Revenue share by device at tous.com
In December large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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tous.com channels
Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.
tous.com Google Ads spend
Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tous.com devices
Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
