tous.com
Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.
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tous.com Annual Revenue and Growth
tous.com's annual sales on its online store amounted to $60.2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
tous.com's monthly revenueOVER TIME
Over the past three months, tous.com revenue has experienced decline of 16%, compared to the preceding three months.
tous.com competitors
In November 2025, tous.com generated a revenue of 3,465,199 with 11,219 transactions and 2,594,575 sessions, resulting in an average order value (AOV) of 300-325 and a conversion rate of 0.00-0.50. In comparison, its competitor samparfums.es reported a revenue of 81,232 with 989 transactions and 46,186 sessions. samparfums.es had a lower AOV of 75-100 but a higher conversion rate of 2.00-2.50. While tous.com excelled in revenue and sessions, samparfums.es had a higher conversion rate indicating better efficiency in turning sessions into transactions. Both companies could benefit from analyzing each other's strengths to improve their overall performance in the market.
Revenue share by device at tous.com
In November large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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tous.com channels
Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.
tous.com Google Ads spend
Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tous.com devices
Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
