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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for tous.comtous.com

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4M
Revenue
Jul 26
2.1M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$325-350
AOV
Jul 26
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  • Main country of store: SPAIN
  • Website category: LUXURY
  • D2C

Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.

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tous.com Annual Revenue and Growth

tous.com's annual sales on its online store amounted to $41.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$41.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tous.com revenue by year

tous.com's monthly revenueOVER TIME
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Over the past three months, tous.com revenue has experienced growth of 52%, compared to the preceding three months.

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tous.com revenue growth for last six months
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OVERVIEW
tous.com generated $4 million in online sales for the month of July 2026. This performance is noteworthy, especially when considering that a typical jewelry and luxury products store generates around $91,100 a month. The site's conversion rate stands between 0.50-1.00%, which is within the category's typical range of 0.37% to 2.75%. Additionally, tous.com has an average order value (AOV) of $325-350, falling comfortably within the typical range of $91 to $1,006. With 2.1 million sessions, it significantly exceeds the typical jewelry and luxury products store's 27,500 sessions, showcasing its strong online presence in the category.
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tous.com competitors

In July 2026, tous.com trails its competitor samparfums.es in conversion rate, achieving only 0.50-1.00% compared to samparfums.es's 1.50-2.00%. However, tous.com significantly outperforms samparfums.es in key metrics such as revenue, transactions, and sessions. tous.com leads with $4 million in revenue, while samparfums.es lags far behind at $41,700, a difference of $3,958,300. In transactions, tous.com also excels, registering 11,300 compared to samparfums.es's 530, leading by 10,800 transactions. Additionally, tous.com boasts a remarkable 2.1 million sessions, surpassing samparfums.es's 29,100 by 2.1 million sessions. The average order value for tous.com ranges from $325-350, whereas samparfums.es's AOV is much lower, at $75-100. Overall, while tous.com needs to enhance its conversion rate, its dominance in revenue, transactions, and sessions clearly positions it ahead of samparfums.es.

samparfums.es screenshot
#1 samparfums.es
41.7K
Revenue
29.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
tous.com vs top market performers
tous.com
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conversion rate vs average order value for tous.com and its competitors
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tous.com channels

Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.

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tous.com Google Ads spend

Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tous.com devices

Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tous.com top markets

Explore tous.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tous.com country & global rank

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