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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for tous.comtous.com

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3.5M
Revenue
2.1M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
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  • Main country of store: SPAIN
  • Website category: LUXURY
  • D2C

Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.

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tous.com's revenueOVER TIME
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Over the past three months, tous.com revenue has experienced decline of 38%, compared to the preceding three months.

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tous.com revenue decline for last six months
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OVERVIEW
In May 2025, tous.com in the LUXURY industry generated $3,475,746 in online sales, with a conversion rate ranging from 0.00% to 0.50% and an average order value of $325-$350. The highest conversion rate in the industry is 2.81%, while the lowest is 0.37%. The highest average order value is $1,008, with the lowest at $88. tous.com had 2,130,934 sessions, while the store with the most sessions is pandora.net at 15,949,662, and the median sessions in the industry is 26,443.
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tous.com competitors

In May 2025, tous.com outperformed its competitor samparfums.es in terms of revenue, with tous.com generating $3,475,746 compared to samparfums.es' $61,583. tous.com also had significantly more transactions at 10,191 compared to samparfums.es' 711. Additionally, tous.com had a much higher number of sessions at 2,130,934, while samparfums.es had 48,296 sessions. The Average Order Value (AOV) for tous.com ranged from $325 to $350, much higher than samparfums.es' AOV of $75 to $100. However, the conversion rate for samparfums.es was higher, ranging from 1.00% to 1.50%, compared to tous.com's conversion rate of 0.00% to 0.50%. Overall, tous.com demonstrated superior performance in revenue, transactions, sessions, and AOV, while samparfums.es had a higher conversion rate.

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#1 samparfums.es
61.6K
Revenue
48.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
tous.com vs top market performers
tous.com
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conversion rate vs average order value for tous.com and its competitors
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Revenue share by device at tous.com

In May large majority of sales on tous.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on tous.com, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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tous.com channels

Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.

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tous.com Google Ads spend

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tous.com devices

Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tous.com top markets

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tous.com country & global rank

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