tous.com
Tous.com sells a wide variety of fashionable products to customers. Their collection primarily consists of trendy jewelry, including rings, necklaces, bracelets, and watches. In addition to jewelry, the website also offers accessories like handbags and fragrances. They aim to cater to diverse tastes and styles with their range of products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
tous.com Annual Revenue and Growth
tous.com's annual sales on its online store amounted to $41.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
tous.com's monthly revenueOVER TIME
Over the past three months, tous.com revenue has experienced decline of 15%, compared to the preceding three months.
tous.com competitors
In March 2026, tous.com generated a revenue of $1,885,758 from 9,750 transactions with 2,006,897 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 0.00-0.50%. In comparison, one of its competitors, samparfums.es, had a significantly lower revenue of $77,975 from 957 transactions and 43,918 sessions. Although samparfums.es had a higher AOV of $75-100, their conversion rate of 2.00-2.50% was also higher than tous.com. This indicates that while tous.com has a much larger revenue and higher number of sessions, samparfums.es has a higher conversion rate, potentially leading to a more efficient sales process and higher profitability per session.
Revenue share by device at tous.com
In March large majority of sales on tous.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Gain even more insights with the Grips app
tous.com channels
Identify top traffic channels that drive growth for tous.comand discover how performance of traffic channels has changed over time.
tous.com Google Ads spend
Evaluate tous.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tous.com devices
Review tous.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
