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Aug 2025
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Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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128.8K
Revenue
Aug 25
219.1K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

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toughmudder.com's monthly revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced decline of 14%, compared to the preceding three months.

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toughmudder.com revenue decline for last six months
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OVERVIEW
In August 2025, toughmudder.com's performance metrics in the SPORTS industry included online sales revenue of $128,841 (median $81,949), conversion rate of 0.00-0.50% (high 2.98%, low 0.6%), AOV of $175-200 (high $542, low $72), and sessions totaling 219,140 (median 32,111). The largest online store in the category, garmin.com, had revenue of $184,578,426 and the highest sessions at 47,251,662. toughmudder.com demonstrated solid performance metrics compared to industry standards, showing strength in revenue and average order value despite lower conversion rates.
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toughmudder.com competitors

In August 2025, toughmudder.com, with a revenue of $128,841, 647 transactions, 219,140 sessions, an AOV of $175-200, and a conversion rate of 0.00-0.50%, is facing stiff competition from spartan.com. spartan.com boasts significantly higher revenue at $1,413,268, with 17,845 transactions, 1,334,933 sessions, a lower AOV of $75-100, but a higher conversion rate of 1.00-1.50%. This data highlights the contrast between the two competitors, with spartan.com showing higher overall performance metrics in terms of revenue, transactions, sessions, and conversion rate. While Tough Mudder may have a higher AOV, spartan.com's ability to convert a larger percentage of its sessions into transactions indicates a more effective marketing and sales strategy. Tough Mudder will need to focus on improving its conversion rate and increasing its overall revenue to stay competitive in the market.

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#1 spartan.com
1.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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toughmudder.com vs top market performers
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conversion rate vs average order value for toughmudder.com and its competitors
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Revenue share by device at toughmudder.com

In August large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

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toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughmudder.com country & global rank

Assess the ranking of toughmudder.com among other retailers within its primary country and worldwide.

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