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May 2025
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Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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137.6K
Revenue
219.1K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

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toughmudder.com's revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced growth of 13%, compared to the preceding three months.

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toughmudder.com revenue growth for last six months
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OVERVIEW
In May 2025, toughmudder.com's online sales revenue was $137,629 in the SPORTS industry, with a median revenue of $84,330 and the highest revenue from garmin.com at $189,203,870. The conversion rate ranged from 0.00-0.50%, with a very high conversion rate of 3.0% and a very low rate of 0.65%. The average order value (AOV) was $200-225, with a high AOV of $565 and a low AOV of $79. toughmudder.com had 219,107 sessions, compared to the highest of 47,255,232 on garmin.com and a median of 29,719 in the SPORTS category.
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toughmudder.com competitors

In May 2025, Tough Mudder's competitor spartan.com outperformed in terms of revenue, bringing in $1,945,153 compared to Tough Mudder's $137,629. spartan.com also had significantly more transactions at 23,446, while Tough Mudder had 666. In terms of website traffic, spartan.com had 1,589,275 sessions, dwarfing Tough Mudder's 219,107 sessions. However, Tough Mudder had a higher average order value (AOV) ranging from $200-225, whereas spartan.com's AOV was lower at $75-100. The conversion rate for spartan.com was also higher at 1.00-1.50%, compared to Tough Mudder's lower conversion rate of 0.00-0.50%. Overall, while Tough Mudder may have had a higher AOV, spartan.com demonstrated stronger performance in terms of revenue, transactions, website traffic, and conversion rate in May 2025.

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#1 spartan.com
1.9M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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toughmudder.com vs top market performers
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conversion rate vs average order value for toughmudder.com and its competitors
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Revenue share by device at toughmudder.com

In May large majority of sales on toughmudder.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.

In May large majority of sales on toughmudder.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.
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toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

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toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughmudder.com country & global rank

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