Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

toughmudder.com

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137.3K

Revenue

273.6K

Sessions

0.0-0.5%

Conversion rate

$175-200

Average order value

Online only revenue for toughmudder.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: SPORTS

Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

toughmudder.com’s revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced decline of 44%, compared to the preceding three months.

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toughmudder.com revenue decline for last six months

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OVERVIEW

In August 2024, toughmudder.com's revenue for online sales was $137,349 with a conversion rate of 0.00-0.50% and an average order value (AOV) of $175-200. The site had 273,568 sessions, ranking below dickssportinggoods.com with 47,108,136 sessions. Despite toughmudder.com's performance falling below industry leaders like garmin.com, its metrics still align with the median for the SPORTS category, such as a median revenue of $99,192 and median sessions of 36,716. These performance metrics suggest a steady performance for toughmudder.com within the competitive sports industry.

toughmudder.com competitors

When comparing toughmudder.com to its competitor spartan.com in August 2024, we see a stark contrast in performance metrics. spartan.com generates significantly higher revenue of $2,231,576 compared to Tough Mudder's $137,349. spartan.com also has more transactions at 28,541, as opposed to Tough Mudder's 763. In terms of website traffic, spartan.com has 1,585,227 sessions, while Tough Mudder only has 273,568 sessions. However, Tough Mudder boasts a higher average order value (AOV) of $175-$200, whereas spartan.com's AOV is lower at $75-$100. Interestingly, spartan.com also has a higher conversion rate of 1.50-2.00%, while Tough Mudder's conversion rate ranges from 0.00-0.50%. Overall, spartan.com outperforms Tough Mudder in terms of revenue, transactions, and website traffic, while Tough Mudder excels in AOV.

#1 spartan.com

2.2M

Revenue

1.6M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

spartan.com

toughmudder.com

$137.3K

TOP MARKET PERFORMERSby revenue

spartan.com

$2.2M

toughmudder.com

toughmudder.com vs top market performers

toughmudder.com

top retailers

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toughmudder.com brandsby revenue

Craft

Top retailers:spartan.com steepandcheap.com bergfreunde.de

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Tough Mudder

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toughmudder.com categoriesby revenue

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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toughmudder.com channels

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toughmudder.com Google Ads spend

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toughmudder.com devices

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toughmudder.com top markets

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