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Dec 2025
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Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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129.2K
Revenue
Dec 25
158.9K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

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toughmudder.com's monthly revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced growth of 9.9%, compared to the preceding three months.

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toughmudder.com revenue growth for last six months
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OVERVIEW
In December 2025, toughmudder.com, operating in the sports industry, generated $129,231 in online sales, surpassing the median revenue of $90,105; however, its conversion rate of 0.00-0.50% fell short of the high benchmark of 3.13%. The site's average order value (AOV) ranged between $200-225, significantly lower than the sports industry's high AOV of $535. With 158,919 sessions, toughmudder.com attracted more traffic than the median of 34,350 sessions, yet it lagged behind industry leader dickssportinggoods.com, which boasted an impressive 64,737,034 sessions, highlighting areas for potential growth and improvement.
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toughmudder.com competitors

In December 2025, toughmudder.com generated $129,231 in revenue from 643 transactions with 158,919 sessions. Their average order value (AOV) ranged between $200-$225, and their conversion rate varied from 0.00-0.50%. In comparison, spartan.com outperformed toughmudder.com with $1,746,534 in revenue from 21,067 transactions and 1,333,448 sessions. spartan.com had a lower AOV of $75-$100 but a higher conversion rate of 1.50-2.00%. Despite toughmudder.com having a higher AOV, spartan.com's stronger conversion rate resulted in significantly higher revenue. This indicates that spartan.com may have a more effective marketing and sales strategy in converting sessions into transactions.

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#1 spartan.com
1.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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toughmudder.com vs top market performers
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conversion rate vs average order value for toughmudder.com and its competitors
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Revenue share by device at toughmudder.com

In December large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

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toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughmudder.com country & global rank

Assess the ranking of toughmudder.com among other retailers within its primary country and worldwide.

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