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May 2026
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Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for toughmudder.comtoughmudder.com

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124.5K
Revenue
May 26
182.2K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$200-225
AOV
May 26
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Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

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toughmudder.com Annual Revenue and Growth

toughmudder.com's annual sales on its online store amounted to $1.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
toughmudder.com revenue by year

toughmudder.com's monthly revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced decline of 5.6%, compared to the preceding three months.

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toughmudder.com revenue decline for last six months
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OVERVIEW
In May 2026, toughmudder.com generated $124,516 in online sales, surpassing the sports industry median of $78,603, but significantly trailing industry leader rei.com's $178,835,132. Its conversion rate ranged between 0.00-0.50%, well below the high of 3.11% in the sector, while its average order value (AOV) of $200-225 was considerably lower than the high AOV of $567. The site recorded 182,151 sessions, notably higher than the industry median of 29,369 but minuscule compared to rei.com’s staggering 54,842,465 sessions, reflecting toughmudder.com’s competitive positioning in the sports market.
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toughmudder.com competitors

In May 2026, toughmudder.com generated $124,516 in revenue from 577 transactions, resulting in an average order value (AOV) between $200 and $225. However, its conversion rate lagged significantly at 0.00-0.50%. In stark contrast, spartan.com achieved impressive figures with $3,289,691 in revenue and 38,908 transactions, supported by a far larger number of sessions at 2,276,348. Spartan's AOV ranged from $75 to $100, reflecting a different market strategy focused on volume. Furthermore, its conversion rate stood between 1.50-2.00%, indicating more effective engagement with potential customers. Overall, toughmudder.com faces substantial competition from spartan.com, which demonstrates significantly higher traffic and revenue efficiency, revealing a pressing need for toughmudder.com to enhance its conversion strategies.

spartan.com screenshot
#1 spartan.com
3.3M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toughmudder.com vs top market performers
toughmudder.com
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conversion rate vs average order value for toughmudder.com and its competitors
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Revenue share by device at toughmudder.com

In May large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries toughmudder.com operates in

toughmudder.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

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toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughmudder.com country & global rank

Assess the ranking of toughmudder.com among other retailers within its primary country and worldwide.

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