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Jan 2026
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Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for toughmudder.comtoughmudder.com

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176.8K
Revenue
Jan 26
145.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

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toughmudder.com Annual Revenue and Growth

toughmudder.com's annual sales on its online store amounted to $1.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
toughmudder.com revenue by year

toughmudder.com's monthly revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced growth of 22%, compared to the preceding three months.

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toughmudder.com revenue growth for last six months
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OVERVIEW
In January 2026, toughmudder.com generated $176,789 in online sales, outperforming the SPORTS industry median of $84,141, with a conversion rate of 0.50-1.00%, which falls short of the industry's high of 3.0%. The average order value (AOV) ranged from $200-225, notably lower than the high AOV of $556 in the sector. Tough Mudder attracted 145,544 sessions, significantly above the industry median of 31,579 but dwarfed by the leading store, dickssportinggoods.com, with 40,123,045 sessions. Overall, toughmudder.com demonstrates a solid performance, yet there remains room for improvement compared to industry leaders.
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toughmudder.com competitors

In January 2026, toughmudder.com generated a revenue of $176,789 with 824 transactions and 145,544 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In comparison, its competitor spartan.com significantly outperformed toughmudder.com with a revenue of $2,049,246, 24,476 transactions, and 1,565,496 sessions. spartan.com had a lower AOV of $75-100 but a higher conversion rate of 1.50-2.00%. The data clearly shows that spartan.com had a stronger financial performance and higher customer engagement compared to toughmudder.com. It indicates that Spartan Race has been more successful in converting sessions into transactions and driving revenue through its online platform.

spartan.com screenshot
#1 spartan.com
2M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toughmudder.com vs top market performers
toughmudder.com
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conversion rate vs average order value for toughmudder.com and its competitors
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Revenue share by device at toughmudder.com

In January large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

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toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughmudder.com country & global rank

Assess the ranking of toughmudder.com among other retailers within its primary country and worldwide.

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