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Jul 2025
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Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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102.5K
Revenue
166.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

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toughmudder.com's revenueOVER TIME
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Over the past three months, toughmudder.com revenue has experienced decline of 3.7%, compared to the preceding three months.

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toughmudder.com revenue decline for last six months
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OVERVIEW
In July 2025, toughmudder.com's revenue for online sales was $102,486, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $200-225. The website had 166,925 sessions, lower than the highest recorded sessions of 47,307,199 by garmin.com in the SPORTS industry. The median revenue in this category was $84,485, the highest AOV was $547, and the highest conversion rate was 2.9%. Despite falling below the industry median in some metrics, toughmudder.com shows potential for growth and improvement in the online sports market.
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toughmudder.com competitors

In July 2025, Tough Mudder's competitor, Spartan Race (spartan.com), outperformed toughmudder.com in various key metrics. Spartan Race generated a significantly higher revenue of $1,499,153 compared to Tough Mudder's $102,486. In terms of transactions, Spartan Race had 17,922 while Tough Mudder had 492. The number of sessions on Spartan Race's website was also much higher at 1,334,882, compared to Tough Mudder's 166,925. However, Tough Mudder had a higher Average Order Value (AOV) ranging from $200-$225, whereas Spartan Race's AOV was lower at $75-$100. Additionally, Spartan Race had a higher conversion rate of 1.00-1.50%, while Tough Mudder's conversion rate was between 0.00-0.50%. These metrics indicate that Spartan Race had a more successful online presence and performance compared to Tough Mudder in July 2025.

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#1 spartan.com
1.5M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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toughmudder.com vs top market performers
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conversion rate vs average order value for toughmudder.com and its competitors
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Revenue share by device at toughmudder.com

In July large majority of sales on toughmudder.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on toughmudder.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

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toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toughmudder.com country & global rank

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