Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/toughmudder.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for toughmudder.comtoughmudder.com

Start benchmarking for free
Sign in with GoogleSign up with Google
117.3K
Revenue
Oct 25
149.3K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
Loading...

Tough Mudder is your best chance to test your teamwork, conquer best-in-class obstacles, and let your inner party animal go wild.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toughmudder.com's monthly revenueOVER TIME
View real-time data

Over the past three months, toughmudder.com revenue has experienced growth of 8.2%, compared to the preceding three months.

View real-time data
toughmudder.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, toughmudder.com generated $117,293 in online sales, surpassing the sports industry median of $84,340, but significantly trailing behind the category leader, garmin.com, at $185,372,405. The site's conversion rate ranged between 0.00-0.50%, well below the high end of 3.14% seen in the industry, while its average order value (AOV) of $175-200 was below the industry high of $550. With 149,282 sessions, toughmudder.com outperformed the median of 29,455 but fell short of the leader, dickssportinggoods.com, which recorded an impressive 38,669,098 sessions.
Read more

toughmudder.com competitors

When comparing toughmudder.com to its competitor spartan.com in October 2025, it is clear that Spartan has significantly higher revenue of $1,944,640 compared to Tough Mudder's $117,293. Spartan also had more transactions at 24,676, compared to Tough Mudder's 603 transactions. Additionally, Spartan had a higher number of sessions at 1,589,210, while Tough Mudder had 149,282 sessions. Despite Tough Mudder having a higher Average Order Value (AOV) of $175-200 compared to Spartan's $75-100, Spartan had a higher conversion rate of 1.50-2.00%, while Tough Mudder had a conversion rate of 0.00-0.50%. Overall, spartan.com outperformed Tough Mudder in terms of revenue, transactions, sessions, and conversion rate, showcasing a stronger performance in the obstacle course race market.

spartan.com screenshot
#1 spartan.com
1.9M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toughmudder.com vs top market performers
toughmudder.com
top retailers
conversion rate vs average order value for toughmudder.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toughmudder.com

In October large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on toughmudder.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toughmudder.com channels

Identify top traffic channels that drive growth for toughmudder.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toughmudder.com Google Ads spend

Evaluate toughmudder.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toughmudder.com devices

Review toughmudder.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toughmudder.com top markets

Explore toughmudder.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toughmudder.com country & global rank

Assess the ranking of toughmudder.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard