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Nov 2025
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Home/Insights/Retailers/toms-town.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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20.3K
Revenue
Nov 25
5.4K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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toms-town.com Annual Revenue and Growth

toms-town.com's annual sales on its online store amounted to $268.3K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$268.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toms-town.com revenue by year

toms-town.com's monthly revenueOVER TIME
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Over the past three months, toms-town.com revenue has experienced decline of 13%, compared to the preceding three months.

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toms-town.com revenue decline for last six months
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OVERVIEW
In November 2025, toms-town.com generated $20,297 in online sales with a conversion rate of 3.50-4.00%, below the industry median of $41,147 and the high of 5.12%, while its average order value (AOV) ranged from $100-125, significantly lower than the industry high of $263; the site attracted 5,394 sessions, falling short of the median of 9,805 and far behind the top competitor, totalwine.com, which had 12,159,791 sessions, highlighting the need for improvement in engagement and sales strategies within the FOOD AND DRINK sector.
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toms-town.com competitors

In November 2025, toms-town.com outperforms its competitor ransomspirits.com in terms of revenue, transactions, sessions, and conversion rate. toms-town.com generated $20,297 in revenue from 203 transactions and 5,394 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 3.50-4.00%. On the other hand, ransomspirits.com only earned $2,178 from 14 transactions and 295 sessions, with a higher AOV of $150-$175 but a lower conversion rate of 4.50-5.00%. toms-town.com's stronger performance in key metrics indicates a more successful online presence and better customer engagement compared to its competitor in the same industry.

ransomspirits.com screenshot
#1 ransomspirits.com
2.2K
Revenue
295.3
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
toms-town.com vs top market performers
toms-town.com
top retailers
conversion rate vs average order value for toms-town.com and its competitors
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Revenue share by device at toms-town.com

In November large majority of sales on toms-town.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In November large majority of sales on toms-town.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toms-town.com channels

Identify top traffic channels that drive growth for toms-town.comand discover how performance of traffic channels has changed over time.

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toms-town.com Google Ads spend

Evaluate toms-town.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms-town.com devices

Review toms-town.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms-town.com top markets

Explore toms-town.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms-town.com country & global rank

Assess the ranking of toms-town.com among other retailers within its primary country and worldwide.

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