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Home/Insights/Retailers/thewisp.com

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

thewisp.com

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32.8K

Revenue

Dec 25

19.9K

Sessions

Dec 25

2.0-2.5%

Conv. rate

Dec 25

$75-100

AOV

Dec 25

Main country of store: DENMARK
Website category: E COMMERCE AND SHOPPING

TheWisp.com is an e-commerce platform that offers a wide range of products for purchase. The website provides a convenient online marketplace for customers to explore and shop for various items.

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thewisp.com Annual Revenue and Growth

thewisp.com's annual sales on its online store amounted to $327.3K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$327.3K

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

thewisp.com's monthly revenueOVER TIME
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Over the past three months, thewisp.com revenue has experienced growth of 382%, compared to the preceding three months.

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thewisp.com revenue growth for last six months

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OVERVIEW

In December 2025, thewisp.com generated $32,792 in revenue from online sales, significantly below the e-commerce industry's median of $110,409. With a conversion rate of 2.00-2.50%, it remains under the high benchmark of 3.94%, while its average order value (AOV) ranged from $75-100, far lower than the industry's high of $338. The website recorded 19,877 sessions, a stark contrast to the median of 47,805, highlighting challenges in traffic engagement compared to top competitors like qvc.com, which leads with over $151 million in revenue and boots.com with nearly 49.4 million sessions.

thewisp.com competitors

In December 2025, thewisp.com had a revenue of $32,792 from 418 transactions and 19,877 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, vabroom.com generated $2,287 in revenue from 47 transactions and 2,491 sessions, with an AOV of $25-50 and a conversion rate of 1.50-2.00%. On the other hand, hellowisp.com outperformed both thewisp.com and vabroom.com with a revenue of $5,259,428 from 32,718 transactions and 1,236,781 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%. Despite thewisp.com falling behind hellowisp.com in terms of revenue and session numbers, it had a comparable conversion rate and a higher AOV than vabroom.com.

CLOSEST COMPETITORSby revenue

thewisp.com

$32.8K

TOP MARKET PERFORMERSby revenue

thewisp.com

$32.8K

thewisp.com vs top market performers

thewisp.com

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thewisp.com channels

Identify top traffic channels that drive growth for thewisp.comand discover how performance of traffic channels has changed over time.

thewisp.com Google Ads spend

Evaluate thewisp.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thewisp.com devices

Review thewisp.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thewisp.com top markets

Explore thewisp.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.