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Home/Insights/Retailers/thenormalbrand.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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424.4K
Revenue
Jun 26
112K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$175-200
AOV
Jun 26
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Thenormalbrand.com is an e-commerce platform that specializes in selling apparel for men. Their product range consists of clothing items and accessories suitable for casual everyday wear. The website showcases a selection of shirts, bottoms, outerwear, hats, and other fashion accessories to cater to the modern mans fashion preferences.

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thenormalbrand.com Annual Revenue and Growth

thenormalbrand.com's annual sales on its online store amounted to $7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thenormalbrand.com revenue by year

thenormalbrand.com's monthly revenueOVER TIME
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Over the past three months, thenormalbrand.com revenue has experienced decline of 15%, compared to the preceding three months.

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thenormalbrand.com revenue decline for last six months
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OVERVIEW
In June 2026, thenormalbrand.com generated online sales of $424,426, significantly exceeding the sports industry median of $78,932, and while its conversion rate ranged between 2.00-2.50%, it falls short of the industry high of 3.1%. The average order value (AOV) stood between $175-200, considerably below the high of $569 in the sector. With 111,990 sessions, thenormalbrand.com surpassed the median of 28,902 but lagged behind the dominant player, dickssportinggoods.com, which amassed a staggering 60,839,512 sessions. Overall, these metrics illustrate a robust performance within the competitive sports e-commerce landscape.
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thenormalbrand.com competitors

In June 2026, thenormalbrand.com outperformed its competitors significantly, generating a revenue of $424,426 from 2,309 transactions across 111,990 sessions, achieving an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. In comparison, heavytshirt.com reported $40,607 in revenue with 468 transactions and sessions totaling 15,095, while maintaining a higher conversion rate of 3.00-3.50% but a much lower AOV of $75-100. eubiofficial.com struggled with just $5,778 in revenue, indicating low traction with 32 transactions and only 1,351 sessions, mirroring thenormalbrand.com's AOV but with a conversion rate of 2.00-2.50%. brooklyncloth.com and tsuki.market displayed weaker metrics, with revenues of $44,682 and $220 respectively. stlauthentics.com, although earning $122,198, still fell short of thenormalbrand.com's figures, highlighting its robust market position.

heavytshirt.com screenshot
#1 heavytshirt.com
40.6K
Revenue
15.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eubiofficial.com screenshot
#2 eubiofficial.com
5.8K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
brooklyncloth.com screenshot
#3 brooklyncloth.com
44.7K
Revenue
51.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
tsuki.market screenshot
#4 tsuki.market
220
Revenue
970.8
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
stlauthentics.com screenshot
#5 stlauthentics.com
122.2K
Revenue
58.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
thenormalbrand.com vs top market performers
thenormalbrand.com
top retailers
conversion rate vs average order value for thenormalbrand.com and its competitors
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Revenue share by device at thenormalbrand.com

In June large majority of sales on thenormalbrand.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on thenormalbrand.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thenormalbrand.com operates in

thenormalbrand.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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thenormalbrand.com channels

Identify top traffic channels that drive growth for thenormalbrand.comand discover how performance of traffic channels has changed over time.

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thenormalbrand.com Google Ads spend

Evaluate thenormalbrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thenormalbrand.com devices

Review thenormalbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenormalbrand.com top markets

Explore thenormalbrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thenormalbrand.com country & global rank

Assess the ranking of thenormalbrand.com among other retailers within its primary country and worldwide.

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