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Sep 2026
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Home/Insights/Retailers/thenormalbrand.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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561.7K
Revenue
Sep 26
141.6K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Thenormalbrand.com is an e-commerce platform that specializes in selling apparel for men. Their product range consists of clothing items and accessories suitable for casual everyday wear. The website showcases a selection of shirts, bottoms, outerwear, hats, and other fashion accessories to cater to the modern mans fashion preferences.

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thenormalbrand.com Annual Revenue and Growth

thenormalbrand.com's annual sales on its online store amounted to $7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
thenormalbrand.com revenue by year

thenormalbrand.com's monthly revenueOVER TIME
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Over the past three months, thenormalbrand.com revenue has experienced decline of 22%, compared to the preceding three months.

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thenormalbrand.com revenue decline for last six months
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OVERVIEW
In September 2026, thenormalbrand.com generated $562,000 in revenue from online sales, significantly exceeding the typical store in the sports category, which generates around $63,600. Its conversion rate of 2.50-3.00% is within the typical range of 0.59% to 3.07%. The average order value (AOV) of $150-175 also falls within the typical range of $79 to $562. With 142,000 sessions, thenormalbrand.com far surpasses the typical store in the sports category's 25,800 sessions.
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thenormalbrand.com competitors

In September 2026, heavytshirt.com reported a revenue of $38,400 from 467 transactions and 16,200 sessions, achieving an AOV of $75-100 and a conversion rate of 2.50-3.00%. In contrast, thenormalbrand.com significantly outperforms its competitors with a revenue of $562,000 from 3,591 transactions and 142,000 sessions, showcasing a higher AOV range of $150-175 and a comparable conversion rate of 2.50-3.00%. Similarly, brooklyncloth.com generated $55,000 in revenue with 562 transactions over 58,400 sessions, but still trails thenormalbrand.com in every key metric. Overall, thenormalbrand.com stands as the leader, far surpassing its competitors in revenue, transactions, and sessions.

heavytshirt.com screenshot
#1 heavytshirt.com
38.4K
Revenue
16.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
eubiofficial.com screenshot
#2 eubiofficial.com
5.8K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
brooklyncloth.com screenshot
#3 brooklyncloth.com
55K
Revenue
58.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
tsuki.market screenshot
#4 tsuki.market
239.6
Revenue
1K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
stlauthentics.com screenshot
#5 stlauthentics.com
39K
Revenue
17.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
thenormalbrand.com vs top market performers
thenormalbrand.com
top retailers
conversion rate vs average order value for thenormalbrand.com and its competitors
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Revenue share by device at thenormalbrand.com

In September large majority of sales on thenormalbrand.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thenormalbrand.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thenormalbrand.com operates in

thenormalbrand.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thenormalbrand.com channels

Identify top traffic channels that drive growth for thenormalbrand.comand discover how performance of traffic channels has changed over time.

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thenormalbrand.com Google Ads spend

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thenormalbrand.com devices

Review thenormalbrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thenormalbrand.com top markets

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thenormalbrand.com country & global rank

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