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Nov 2025
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Home/Insights/Retailers/themountain.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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102.9K
Revenue
Nov 25
113.9K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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TheMountain.com is an e-commerce website offering a wide array of products across different categories. It sells various items such as t-shirts, hoodies, tank tops, and accessories like hats. The website also provides art prints, home decor, and kids clothing. Users can explore a diverse range of designs and styles available for purchase.

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themountain.com Annual Revenue and Growth

themountain.com's annual sales on its online store amounted to $885.6K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$885.6K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
themountain.com revenue by year

themountain.com's monthly revenueOVER TIME
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Over the past three months, themountain.com revenue has experienced growth of 71%, compared to the preceding three months.

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themountain.com revenue growth for last six months
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OVERVIEW
In November 2025, themountain.com generated $102,912 in online sales, surpassing the FASHION AND APPAREL median of $93,064, with a conversion rate between 1.00-1.50%, lower than the high benchmark of 3.37%. Their average order value (AOV) ranged from $50-75, significantly below the high of $375, and they recorded 113,888 sessions, far less than shein.com’s 342,497,064 sessions, yet well above the median of 36,492 in the industry.
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themountain.com competitors

In November 2025, themountain.com generated a revenue of $102,912 from 1,638 transactions with 113,888 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 1.00-1.50%. In comparison, its competitor animalpride.com only brought in $4,468 in revenue from 61 transactions and 3,774 sessions, but with a higher conversion rate of 1.50-2.00%. Both websites share a similar AOV range of $50-$75. Despite having lower revenue and fewer transactions and sessions, animalpride.com outperformed themountain.com in terms of conversion rate. However, themountain.com's higher revenue and larger number of transactions and sessions indicate a stronger overall performance in generating sales. This suggests that while animalpride.com may be more effective at converting visitors into customers, themountain.com excels in driving higher overall revenue and sales volume.

animalpride.com screenshot
#1 animalpride.com
4.5K
Revenue
3.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
themountain.com vs top market performers
themountain.com
top retailers
conversion rate vs average order value for themountain.com and its competitors
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Revenue share by device at themountain.com

In November large majority of sales on themountain.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In November large majority of sales on themountain.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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themountain.com channels

Identify top traffic channels that drive growth for themountain.comand discover how performance of traffic channels has changed over time.

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themountain.com Google Ads spend

Evaluate themountain.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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themountain.com devices

Review themountain.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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themountain.com top markets

Explore themountain.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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themountain.com country & global rank

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