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Jan 2026
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Home/Insights/Retailers/themountain.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for themountain.comthemountain.com

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70.2K
Revenue
Jan 26
120.7K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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TheMountain.com is an e-commerce website offering a wide array of products across different categories. It sells various items such as t-shirts, hoodies, tank tops, and accessories like hats. The website also provides art prints, home decor, and kids clothing. Users can explore a diverse range of designs and styles available for purchase.

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themountain.com Annual Revenue and Growth

themountain.com's annual sales on its online store amounted to $765.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$765.9K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
themountain.com revenue by year

themountain.com's monthly revenueOVER TIME
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Over the past three months, themountain.com revenue has experienced growth of 39%, compared to the preceding three months.

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themountain.com revenue growth for last six months
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OVERVIEW
In January 2026, themountain.com generated $70,236 in online sales, below the FASHION AND APPAREL median of $91,806, with a conversion rate ranging from 0.50-1.00%, notably lower than the industry high of 3.1% and near the low of 0.69%. The average order value (AOV) was between $50-75, well below the high of $390 but slightly above the low of $76. The site attracted 120,692 sessions, surpassing the median of 38,909 but far behind industry leader shein.com, which garnered a staggering 279,580,739 sessions, highlighting the competitive landscape of the sector.
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themountain.com competitors

In January 2026, themountain.com generated a revenue of $70,236 from 1,110 transactions and 120,692 sessions, with an average order value (AOV) range of $50-75 and a conversion rate of 0.50-1.00%. In comparison, one of its competitors, animalpride.com, had a significantly lower revenue of $4,258 from 63 transactions and 4,564 sessions, with the same AOV range of $50-75 but a higher conversion rate of 1.00-1.50%. While both companies cater to similar markets with similar AOV ranges, themountain.com outperformed animalpride.com in terms of revenue, indicating a more efficient conversion rate despite a larger gap in sessions. Moving forward, themountain.com could potentially focus on increasing its sessions to further boost revenue and solidify its position in the market.

animalpride.com screenshot
#1 animalpride.com
4.3K
Revenue
4.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
themountain.com vs top market performers
themountain.com
top retailers
conversion rate vs average order value for themountain.com and its competitors
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Revenue share by device at themountain.com

In January large majority of sales on themountain.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on themountain.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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themountain.com channels

Identify top traffic channels that drive growth for themountain.comand discover how performance of traffic channels has changed over time.

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themountain.com Google Ads spend

Evaluate themountain.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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themountain.com devices

Review themountain.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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themountain.com top markets

Explore themountain.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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themountain.com country & global rank

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