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May 2026
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Home/Insights/Retailers/themountain.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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50.5K
Revenue
May 26
85.7K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$50-75
AOV
May 26
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TheMountain.com is an e-commerce website offering a wide array of products across different categories. It sells various items such as t-shirts, hoodies, tank tops, and accessories like hats. The website also provides art prints, home decor, and kids clothing. Users can explore a diverse range of designs and styles available for purchase.

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themountain.com Annual Revenue and Growth

themountain.com's annual sales on its online store amounted to $765.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$765.9K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
themountain.com revenue by year

themountain.com's monthly revenueOVER TIME
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Over the past three months, themountain.com revenue has experienced decline of 36%, compared to the preceding three months.

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themountain.com revenue decline for last six months
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OVERVIEW
In May 2026, themountain.com generated $50,519 in online sales, below the FASHION AND APPAREL median of $74,720, with a conversion rate of 0.50-1.00%, lower than the high benchmark of 3.18%. The average order value (AOV) ranged between $50-75, significantly less than the high AOV of $405 in the industry. The site attracted 85,702 sessions, well above the median of 29,212 but far behind the leader, shein.com, which recorded a staggering 309,473,559 sessions, highlighting competitive challenges in both revenue and user engagement metrics.
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themountain.com competitors

In May 2026, themountain.com outperformed its competitor, animalpride.com, significantly. themountain.com generated $50,519 in revenue from 699 transactions over 85,702 sessions, resulting in a conversion rate of 0.50-1.00%. In contrast, animalpride.com reported a revenue of only $4,429 from 61 transactions across 4,400 sessions, with a conversion rate of 1.00-1.50%. Both websites feature an average order value (AOV) between $50-75, but themountain.com excels in both overall traffic and revenue generation. Despite a lower conversion rate, animalpride.com’s performance suggests it successfully converts a higher percentage of its smaller audience. This indicates a stronger market presence for themountain.com, as it attracts a significantly larger customer base, positioning itself as a dominant player in their niche.

animalpride.com screenshot
#1 animalpride.com
4.4K
Revenue
4.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
themountain.com vs top market performers
themountain.com
top retailers
conversion rate vs average order value for themountain.com and its competitors
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Revenue share by device at themountain.com

In May large majority of sales on themountain.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In May large majority of sales on themountain.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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themountain.com channels

Identify top traffic channels that drive growth for themountain.comand discover how performance of traffic channels has changed over time.

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themountain.com Google Ads spend

Evaluate themountain.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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themountain.com devices

Review themountain.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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themountain.com top markets

Explore themountain.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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themountain.com country & global rank

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