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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

thekit.com

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241.6K

Revenue

Nov 25

30K

Sessions

Nov 25

3.0-3.5%

Conv. rate

Nov 25

$225-250

AOV

Nov 25

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Thekit.com is an online platform that offers a variety of content related to fashion, beauty, and lifestyle. It provides articles, tips, and advice on current trends while covering topics like skincare, makeup, haircare, and style. Additionally, the website features product recommendations, shopping guides, and interviews with industry professionals.

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thekit.com Annual Revenue and Growth

thekit.com's annual sales on its online store amounted to $3.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024

$3.6M

Annual growth forecast2024/2025

20-50%

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eCommerce Revenue

thekit.com's monthly revenueOVER TIME
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Over the past three months, thekit.com revenue has experienced decline of 46%, compared to the preceding three months.

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thekit.com revenue decline for last six months

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Top products on thekit.comby revenue

#1 Kia Cargo Pants | Rainbow Shingles

$158

Price

$79.8K

Revenue

#2 Maddie Skirt | Rainbow Shingles

$118

Price

$60.8K

Revenue

#3 Olivia Jean Jacket | Street Style

$138

Price

$35.5K

Revenue

#4 Leigh Trouser | Spring Bouquet

$148

Price

Revenue

#5 Natalie Dress | Street Style

$168

Price

Revenue

#6 Heidi Jumpsuit | Speckled Merlot

$158

Price

Revenue

#7 Leah Trouser | Red Shattered Florals

$228

Price

Revenue

#8 Cobie Shirtdress | Green Primrose

$158

Price

Revenue

#9 Kia Cargo Pant | Street Style

$158

Price

Revenue

#10 Sophie Tee | Paper Collage

$78

Price

Revenue

#1 Kia Cargo Pants | Rainbow Shingles

$158

Price

$79.8K

Revenue

#2 Maddie Skirt | Rainbow Shingles

$118

Price

$60.8K

Revenue

#3 Olivia Jean Jacket | Street Style

$138

Price

$35.5K

Revenue

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OVERVIEW

In November 2025, thekit.com achieved online sales revenue of $241,617, significantly above the FASHION AND APPAREL median of $93,064, while the industry's top competitor, shein.com, recorded $916,157,774. thekit.com's conversion rate ranged between 3.00-3.50%, slightly above the industry average of 3.37%, and its average order value (AOV) was between $225-250, compared to the high of $375 in the sector. The site garnered 30,018 sessions, lower than the median of 36,492, illustrating both strengths in revenue and conversion rates despite facing high competition in overall traffic.

thekit.com competitors

When comparing thekit.com to its competitors in November 2025, thekit.com stands out with a revenue of $241,617, 973 transactions, and 30,018 sessions. The average order value (AOV) ranges from $225 to $250, with a conversion rate of 3.00% to 3.50%. In contrast, surefitdesigns.com has a revenue of $10,978, 110 transactions, and 3,490 sessions, with an AOV of $75 to $100 and a similar conversion rate to thekit.com. On the other hand, thekitvintage.com has a revenue of $7,491, 22 transactions, and 2,983 sessions, with a higher AOV of $325 to $350 but a lower conversion rate of 0.50% to 1.00%. Overall, thekit.com demonstrates stronger performance in terms of revenue, transactions, and sessions compared to its competitors, with a competitive AOV and conversion rate.

#1 surefitdesigns.com

11K

Revenue

3.5K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#2 thekitvintage.com

7.5K

Revenue

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

thekit.com vs top market performers

thekit.com

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Revenue share by device at thekit.com

In November large majority of sales on thekit.com, 96% was finalized on desktop devices, with 3.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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thekit.com channels

Identify top traffic channels that drive growth for thekit.comand discover how performance of traffic channels has changed over time.

thekit.com Google Ads spend

Evaluate thekit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thekit.com devices

Review thekit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thekit.com top markets

Explore thekit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.