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Home/Insights/Retailers/thebluelineonline.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thebluelineonline.comthebluelineonline.com

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121.1K
Revenue
Nov 25
18.9K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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the #1 source for cbj - columbus blue jackets apparel. weve got all the latest gear, from jackets, to hats, to jerseys and hoodies.

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thebluelineonline.com Annual Revenue and Growth

thebluelineonline.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thebluelineonline.com revenue by year

thebluelineonline.com's monthly revenueOVER TIME
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Over the past three months, thebluelineonline.com revenue has experienced growth of 29%, compared to the preceding three months.

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thebluelineonline.com revenue growth for last six months
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OVERVIEW
In November 2025, thebluelineonline.com generated $121,082 in online sales, surpassing the sports industry median of $89,556, with a conversion rate of 3.00-3.50%, slightly below the high of 3.31%. The average order value (AOV) ranged between $175-200, significantly lower than the industry high of $552, and the site recorded 18,945 sessions, well below the median of 31,405 and the leading site, dickssportinggoods.com, with 57,640,222 sessions. Overall, while thebluelineonline.com performed better than the median in revenue, its conversion rate and AOV highlight areas for potential growth.
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thebluelineonline.com competitors

In November 2025, thebluelineonline.com outperformed its competitors in terms of revenue with $121,082. Its closest competitor in revenue was stlauthentics.com with $105,332. However, thebluelineonline.com had the highest average order value (AOV) range of $175-200, compared to the competitors with an AOV range of $100-125. In terms of transactions and sessions, thebluelineonline.com had 620 transactions and 18,945 sessions. While the number of transactions was lower than some competitors like stlauthentics.com with 965 transactions, the conversion rate of thebluelineonline.com (3.00-3.50%) was on par with bigjohnson.com (3.00-3.50%). Overall, thebluelineonline.com showed strong performance compared to its competitors in November 2025.

stlauthentics.com screenshot
#1 stlauthentics.com
105.3K
Revenue
64.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
black-biscuit.com screenshot
#2 black-biscuit.com
5.1K
Revenue
3.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bigjohnson.com screenshot
#3 bigjohnson.com
52.7K
Revenue
15K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nashvillelockerroom.com screenshot
#4 nashvillelockerroom.com
10.1K
Revenue
5.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thebluelineonline.com vs top market performers
thebluelineonline.com
top retailers
conversion rate vs average order value for thebluelineonline.com and its competitors
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Revenue share by device at thebluelineonline.com

In November large majority of sales on thebluelineonline.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on thebluelineonline.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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thebluelineonline.com channels

Identify top traffic channels that drive growth for thebluelineonline.comand discover how performance of traffic channels has changed over time.

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thebluelineonline.com Google Ads spend

Evaluate thebluelineonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebluelineonline.com devices

Review thebluelineonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebluelineonline.com top markets

Explore thebluelineonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebluelineonline.com country & global rank

Assess the ranking of thebluelineonline.com among other retailers within its primary country and worldwide.

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