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Oct 2025
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Home/Insights/Retailers/thebluelineonline.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thebluelineonline.comthebluelineonline.com

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76.2K
Revenue
Oct 25
12.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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the #1 source for cbj - columbus blue jackets apparel. weve got all the latest gear, from jackets, to hats, to jerseys and hoodies.

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thebluelineonline.com Annual Revenue and Growth

thebluelineonline.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
thebluelineonline.com revenue by year

thebluelineonline.com's monthly revenueOVER TIME
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Over the past three months, thebluelineonline.com revenue has experienced decline of 6%, compared to the preceding three months.

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thebluelineonline.com revenue decline for last six months
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OVERVIEW
In October 2025, thebluelineonline.com generated $76,169 in online sales with a conversion rate of 2.50-3.00%, slightly below the sports industry median of $84,340 and high conversion rate of 3.14%. Its average order value (AOV) ranged from $200-225, considerably lower than the high of $550, while sessions totaled 12,847, significantly less than the median of 29,455 and far behind the top competitor at 38,669,098 sessions. Overall, thebluelineonline.com demonstrates solid performance metrics within the sports industry, but faces challenges in both revenue generation and customer engagement compared to leading brands.
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thebluelineonline.com competitors

In October 2025, thebluelineonline.com generated $76,169 in revenue from 361 transactions with 12,847 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. In comparison, stlauthentics.com outperformed with $105,803 in revenue from 971 transactions and 61,628 sessions, but had a lower AOV of $100-125 and a conversion rate of 1.50-2.00%. On the other hand, black-biscuit.com had lower revenue at $12,306 from 107 transactions and 5,900 sessions, similar AOV and conversion rate to stlauthentics.com. bigjohnson.com and nashvillelockerroom.com also had lower revenue, but bigjohnson.com had a higher conversion rate of 3.00-3.50% and nashvillelockerroom.com had a higher AOV of $125-150. Overall, thebluelineonline.com falls in the middle in terms of revenue, transactions, sessions, AOV, and conversion rate among its competitors.

stlauthentics.com screenshot
#1 stlauthentics.com
105.8K
Revenue
61.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
black-biscuit.com screenshot
#2 black-biscuit.com
12.3K
Revenue
5.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bigjohnson.com screenshot
#3 bigjohnson.com
30.9K
Revenue
8.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nashvillelockerroom.com screenshot
#4 nashvillelockerroom.com
12.8K
Revenue
5.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
thebluelineonline.com vs top market performers
thebluelineonline.com
top retailers
conversion rate vs average order value for thebluelineonline.com and its competitors
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Revenue share by device at thebluelineonline.com

In October large majority of sales on thebluelineonline.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In October large majority of sales on thebluelineonline.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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thebluelineonline.com channels

Identify top traffic channels that drive growth for thebluelineonline.comand discover how performance of traffic channels has changed over time.

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thebluelineonline.com Google Ads spend

Evaluate thebluelineonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebluelineonline.com devices

Review thebluelineonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebluelineonline.com top markets

Explore thebluelineonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebluelineonline.com country & global rank

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