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Sep 2025
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Home/Insights/Retailers/thebluelineonline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thebluelineonline.comthebluelineonline.com

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43.9K
Revenue
Sep 25
6.8K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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the #1 source for cbj - columbus blue jackets apparel. weve got all the latest gear, from jackets, to hats, to jerseys and hoodies.

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thebluelineonline.com Annual Revenue and Growth

thebluelineonline.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
thebluelineonline.com revenue by year

thebluelineonline.com's monthly revenueOVER TIME
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Over the past three months, thebluelineonline.com revenue has experienced decline of 25%, compared to the preceding three months.

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thebluelineonline.com revenue decline for last six months
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OVERVIEW
In September 2025, thebluelineonline.com reported online sales revenue of $43,898, falling short of the sports industry median of $77,565, while garmin.com leads with an impressive $183,476,907. The site's conversion rate ranged between 2.50-3.00%, slightly below the industry high of 3.05%, and its average order value (AOV) was $225-250, well below the industry high of $539. With 6,844 sessions, thebluelineonline.com significantly lagged behind garmin.com's 47,231,640 sessions and the sports industry median of 30,275, indicating potential areas for growth and improved performance metrics within the competitive sports market.
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thebluelineonline.com competitors

Compared to its competitors in September 2025, thebluelineonline.com falls behind in terms of revenue, with $43,898 compared to stlauthentics.com's $113,572. However, thebluelineonline.com has a higher average order value (AOV) ranging from $225-250, while most of its competitors have an AOV of $100-125. In terms of transactions, thebluelineonline.com has 192 transactions, which is less than stlauthentics.com's 987 transactions but more than black-biscuit.com's 78 transactions. The conversion rate of thebluelineonline.com falls within the range of 2.50-3.00, which is higher than most of its competitors. Overall, thebluelineonline.com has room for improvement in terms of revenue and transactions but excels in AOV and conversion rate compared to its competitors such as stlauthentics.com, black-biscuit.com, bigjohnson.com, and nashvillelockerroom.com.

stlauthentics.com screenshot
#1 stlauthentics.com
113.6K
Revenue
60K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
black-biscuit.com screenshot
#2 black-biscuit.com
8.8K
Revenue
4.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
bigjohnson.com screenshot
#3 bigjohnson.com
19.7K
Revenue
5.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nashvillelockerroom.com screenshot
#4 nashvillelockerroom.com
12.1K
Revenue
5.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thebluelineonline.com vs top market performers
thebluelineonline.com
top retailers
conversion rate vs average order value for thebluelineonline.com and its competitors
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Revenue share by device at thebluelineonline.com

In September large majority of sales on thebluelineonline.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In September large majority of sales on thebluelineonline.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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thebluelineonline.com channels

Identify top traffic channels that drive growth for thebluelineonline.comand discover how performance of traffic channels has changed over time.

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thebluelineonline.com Google Ads spend

Evaluate thebluelineonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebluelineonline.com devices

Review thebluelineonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebluelineonline.com top markets

Explore thebluelineonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebluelineonline.com country & global rank

Assess the ranking of thebluelineonline.com among other retailers within its primary country and worldwide.

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