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Jan 2026
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Home/Insights/Retailers/thebluelineonline.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for thebluelineonline.comthebluelineonline.com

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85.2K
Revenue
Jan 26
14.4K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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the #1 source for cbj - columbus blue jackets apparel. weve got all the latest gear, from jackets, to hats, to jerseys and hoodies.

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thebluelineonline.com Annual Revenue and Growth

thebluelineonline.com's annual sales on its online store amounted to $1.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thebluelineonline.com revenue by year

thebluelineonline.com's monthly revenueOVER TIME
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Over the past three months, thebluelineonline.com revenue has experienced growth of 97%, compared to the preceding three months.

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thebluelineonline.com revenue growth for last six months
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OVERVIEW
In January 2026, thebluelineonline.com generated $85,209 in online sales, surpassing the sports industry median of $84,141, with a conversion rate of 2.50-3.00%, close to the high end of 3.0%. The site's average order value (AOV) ranged from $200-225, well below the industry high of $556. With 14,398 sessions, thebluelineonline.com lags behind the median of 31,579 and significantly trails the leading store, dickssportinggoods.com, which achieved 40,123,045 sessions. Overall, these metrics indicate competitive performance with room for growth in traffic and average order value.
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thebluelineonline.com competitors

Compared to its competitors, thebluelineonline.com has a slightly lower revenue of $85,209, but a higher AOV of $200-225. In terms of transactions, thebluelineonline.com had 390 transactions, with a conversion rate of 2.50-3.00%. In contrast, stlauthentics.com had higher revenue at $96,933, but a lower AOV of $100-125. black-biscuit.com had the lowest revenue at $4,192, with a similar AOV to stlauthentics.com. bigjohnson.com had a revenue of $30,670, a lower AOV of $75-100, but a higher conversion rate of 3.00-3.50%. Lastly, nashvillelockerroom.com had a revenue of $13,457, with a similar AOV to stlauthentics.com and a conversion rate of 1.50-2.00%. Overall, thebluelineonline.com's higher AOV and conversion rate set it apart from its competitors in January 2026.

stlauthentics.com screenshot
#1 stlauthentics.com
96.9K
Revenue
56.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
black-biscuit.com screenshot
#2 black-biscuit.com
4.2K
Revenue
2.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bigjohnson.com screenshot
#3 bigjohnson.com
30.7K
Revenue
9.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nashvillelockerroom.com screenshot
#4 nashvillelockerroom.com
13.5K
Revenue
7.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thebluelineonline.com vs top market performers
thebluelineonline.com
top retailers
conversion rate vs average order value for thebluelineonline.com and its competitors
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Revenue share by device at thebluelineonline.com

In January large majority of sales on thebluelineonline.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In January large majority of sales on thebluelineonline.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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thebluelineonline.com channels

Identify top traffic channels that drive growth for thebluelineonline.comand discover how performance of traffic channels has changed over time.

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thebluelineonline.com Google Ads spend

Evaluate thebluelineonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thebluelineonline.com devices

Review thebluelineonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thebluelineonline.com top markets

Explore thebluelineonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thebluelineonline.com country & global rank

Assess the ranking of thebluelineonline.com among other retailers within its primary country and worldwide.

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