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Oct 2025
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Home/Insights/Retailers/tenderbelly.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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44.4K
Revenue
Oct 25
8.5K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Tenderbelly.com is a website that offers a variety of products for sale. Their product range includes high-quality and flavorful meats such as bacon, ham, and pork. Additionally, they provide carefully sourced and thoughtfully crafted artisanal products, such as spices and sauces, to complement their meat offerings.

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tenderbelly.com Annual Revenue and Growth

tenderbelly.com's annual sales on its online store amounted to $615.2K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$615.2K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
tenderbelly.com revenue by year

tenderbelly.com's monthly revenueOVER TIME
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Over the past three months, tenderbelly.com revenue has experienced decline of 26%, compared to the preceding three months.

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tenderbelly.com revenue decline for last six months
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OVERVIEW
In October 2025, tenderbelly.com generated $44,386 in online sales, slightly above the food and drink industry's median of $43,384, with a conversion rate ranging from 1.50-2.00%, which is close to the lower threshold of the industry average. The average order value (AOV) stood between $325-350, significantly surpassing the sector's low of $46. With 8,505 sessions, tenderbelly.com experiences lower traffic compared to the industry median of 15,100, far overshadowed by kroger.com, which dominates with 41,924,642 sessions and $358,991,540 in revenue, illustrating a competitive but challenging landscape.
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tenderbelly.com competitors

In October 2025, Tender Belly outperformed its competitor Pederson's Farms in terms of revenue, with Tender Belly bringing in $44,386 compared to Pederson's Farms' $17,574. Despite Pederson's Farms having more transactions (216) and sessions (18,625) than Tender Belly (131 transactions, 8,505 sessions), Tender Belly had a higher average order value (AOV) range of $325-350, whereas Pederson's Farms had an AOV range of $75-100. Additionally, Tender Belly had a slightly higher conversion rate range of 1.50-2.00, while Pederson's Farms had a conversion rate range of 1.00-1.50. Overall, in October 2025, Tender Belly demonstrated stronger performance in terms of revenue, AOV, and conversion rate compared to Pederson's Farms.

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#1 pedersonsfarms.com
17.6K
Revenue
18.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
tenderbelly.com vs top market performers
tenderbelly.com
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conversion rate vs average order value for tenderbelly.com and its competitors
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Revenue share by device at tenderbelly.com

In October large majority of sales on tenderbelly.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on tenderbelly.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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tenderbelly.com channels

Identify top traffic channels that drive growth for tenderbelly.comand discover how performance of traffic channels has changed over time.

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tenderbelly.com Google Ads spend

Evaluate tenderbelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tenderbelly.com devices

Review tenderbelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tenderbelly.com top markets

Explore tenderbelly.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tenderbelly.com country & global rank

Assess the ranking of tenderbelly.com among other retailers within its primary country and worldwide.

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