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Jul 2025
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Home/Insights/Retailers/tenderbelly.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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47.1K
Revenue
9.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
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Tenderbelly.com is a website that offers a variety of products for sale. Their product range includes high-quality and flavorful meats such as bacon, ham, and pork. Additionally, they provide carefully sourced and thoughtfully crafted artisanal products, such as spices and sauces, to complement their meat offerings.

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tenderbelly.com's revenueOVER TIME
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Over the past three months, tenderbelly.com revenue has experienced decline of 26%, compared to the preceding three months.

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tenderbelly.com revenue decline for last six months
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OVERVIEW
In July 2025, tenderbelly.com in the FOOD AND DRINK industry had a revenue of $47,052, conversion rate of 1.50-2.00%, AOV of $300-325, and 9,087 sessions. Compared to the industry median revenue of $39,659, conversion rate of 5.17%, AOV of $184, and sessions of 15,792, tenderbelly.com's performance metrics were above average. However, they were significantly lower than the largest online store in the category, kroger.com, which had a revenue of $345,606,941 and sessions of 47,052,121.
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tenderbelly.com competitors

In July 2025, tenderbelly.com outperformed its competitor pedersonsfarms.com in terms of revenue, with Tenderbelly generating $47,052 compared to Pedersonsfarms' $18,523. However, pedersonsfarms.com had more transactions with 225 compared to Tenderbelly's 147. In terms of website traffic, pedersonsfarms.com also had more sessions with 20,305 compared to Tenderbelly's 9,087. Despite this, tenderbelly.com had a higher average order value (AOV) ranging from $300-325, while pedersonsfarms.com's AOV was lower at $75-100. Additionally, tenderbelly.com had a slightly higher conversion rate of 1.50-2.00%, compared to pedersonsfarms.com's conversion rate of 1.00-1.50%. Overall, tenderbelly.com demonstrated higher revenue and AOV, showcasing stronger performance in these metrics compared to pedersonsfarms.com in July 2025.

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#1 pedersonsfarms.com
18.5K
Revenue
20.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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tenderbelly.com vs top market performers
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conversion rate vs average order value for tenderbelly.com and its competitors
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Revenue share by device at tenderbelly.com

In July large majority of sales on tenderbelly.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In July large majority of sales on tenderbelly.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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tenderbelly.com channels

Identify top traffic channels that drive growth for tenderbelly.comand discover how performance of traffic channels has changed over time.

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tenderbelly.com Google Ads spend

Evaluate tenderbelly.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tenderbelly.com devices

Review tenderbelly.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tenderbelly.com top markets

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tenderbelly.com country & global rank

Assess the ranking of tenderbelly.com among other retailers within its primary country and worldwide.

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