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Nov 2025
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Home/Insights/Retailers/tacticalshit.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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701.3K
Revenue
Nov 25
126.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$300-325
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Tacticalshit.com is a website that specializes in selling tactical gear, firearms accessories, and outdoor equipment. They offer a wide range of products for individuals interested in military-style equipment. The site covers news related to firearms and provides informative articles for enthusiasts.

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tacticalshit.com Annual Revenue and Growth

tacticalshit.com's annual sales on its online store amounted to $11M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tacticalshit.com revenue by year

tacticalshit.com's monthly revenueOVER TIME
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Over the past three months, tacticalshit.com revenue has experienced decline of 17%, compared to the preceding three months.

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tacticalshit.com revenue decline for last six months
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OVERVIEW
In November 2025, tacticalshit.com reported online sales revenue of $701,280, surpassing the heavy industry and engineering median of $492,606, though still below the category leader, gunmagwarehouse.com, at $6,031,162. The site's conversion rate ranged between 1.50-2.00%, slightly below the high of 3.39% but above the low of 1.1%, while the average order value (AOV) was $300-325, below the sector's high of $404. With 126,097 sessions, tacticalshit.com trails the category median of 161,699 and the leader's impressive 2,024,004 sessions, indicating growth potential in user engagement and sales.
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tacticalshit.com competitors

In November 2025, tacticalshit.com outperformed its competitors in terms of revenue, with $701,280 compared to rangerpointstore.com ($133,593), xproducts.com ($67,765), preppergunshop.com ($480,404), tacticalgearjunkie.com ($153,510), and shootingsurplus.com ($239,543). tacticalshit.com also had the highest number of transactions at 2,302, followed by preppergunshop.com with 1,309 transactions. In terms of sessions, tacticalshit.com had 126,097, which was higher than rangerpointstore.com, xproducts.com, and shootingsurplus.com. While tacticalshit.com had a slightly lower Average Order Value (AOV) range compared to preppergunshop.com, it still had a competitive conversion rate of 1.50-2.00%. Overall, tacticalshit.com demonstrated strong performance metrics in revenue, transactions, and sessions compared to its competitors in November 2025.

rangerpointstore.com screenshot
#1 rangerpointstore.com
133.6K
Revenue
89K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
xproducts.com screenshot
#2 xproducts.com
67.8K
Revenue
20.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
preppergunshop.com screenshot
#3 preppergunshop.com
480.4K
Revenue
83.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
tacticalgearjunkie.com screenshot
#4 tacticalgearjunkie.com
153.5K
Revenue
73.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
shootingsurplus.com screenshot
#5 shootingsurplus.com
239.5K
Revenue
68K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
tacticalshit.com vs top market performers
tacticalshit.com
top retailers
conversion rate vs average order value for tacticalshit.com and its competitors
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Revenue share by device at tacticalshit.com

In November large majority of sales on tacticalshit.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on tacticalshit.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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tacticalshit.com channels

Identify top traffic channels that drive growth for tacticalshit.comand discover how performance of traffic channels has changed over time.

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tacticalshit.com Google Ads spend

Evaluate tacticalshit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tacticalshit.com devices

Review tacticalshit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tacticalshit.com top markets

Explore tacticalshit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tacticalshit.com country & global rank

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