Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/tacticalshit.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for tacticalshit.comtacticalshit.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.1M
Revenue
Dec 25
175.2K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Tacticalshit.com is a website that specializes in selling tactical gear, firearms accessories, and outdoor equipment. They offer a wide range of products for individuals interested in military-style equipment. The site covers news related to firearms and provides informative articles for enthusiasts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

tacticalshit.com Annual Revenue and Growth

tacticalshit.com's annual sales on its online store amounted to $11M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$11M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
tacticalshit.com revenue by year

tacticalshit.com's monthly revenueOVER TIME
View real-time data

Over the past three months, tacticalshit.com revenue has experienced decline of 22%, compared to the preceding three months.

View real-time data
tacticalshit.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, tacticalshit.com generated $1,069,818 in online sales, surpassing the heavy industry and engineering median of $581,798, though trailing behind gunmagwarehouse.com's $5,185,140. Its conversion rate ranged between 2.00-2.50%, slightly below the sector's high of 2.89% and above the low of 1.15%. The average order value (AOV) stood at $300-325, compared to the industry high of $420 and low of $112. With 175,242 sessions, tacticalshit.com remained under the median of 196,732, significantly overshadowed by gunmagwarehouse.com's 1,738,839 sessions. Overall, these metrics illustrate tacticalshit.com's strong performance within its niche.
Read more

tacticalshit.com competitors

In December 2025, tacticalshit.com outperformed its competitors in terms of revenue, with $1,069,818 compared to rangerpointstore.com's $185,387, xproducts.com's $84,831, preppergunshop.com's $620,576, tacticalgearjunkie.com's $176,675, and shootingsurplus.com's $218,531. In terms of transactions, tacticalshit.com had 3,558 transactions, surpassing rangerpointstore.com, xproducts.com, preppergunshop.com, tacticalgearjunkie.com, and shootingsurplus.com. Similarly, tacticalshit.com had the highest number of sessions at 175,242, followed by preppergunshop.com and tacticalgearjunkie.com. Additionally, tacticalshit.com boasted a competitive average order value (AOV) of $300-325 and a solid conversion rate of 2.00-2.50%, positioning itself as a leader in the tactical gear industry.

rangerpointstore.com screenshot
#1 rangerpointstore.com
185.4K
Revenue
113.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
xproducts.com screenshot
#2 xproducts.com
84.8K
Revenue
26.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
preppergunshop.com screenshot
#3 preppergunshop.com
620.6K
Revenue
94.7K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
tacticalgearjunkie.com screenshot
#4 tacticalgearjunkie.com
176.7K
Revenue
97.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
shootingsurplus.com screenshot
#5 shootingsurplus.com
218.5K
Revenue
72.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
tacticalshit.com vs top market performers
tacticalshit.com
top retailers
conversion rate vs average order value for tacticalshit.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at tacticalshit.com

In December large majority of sales on tacticalshit.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In December large majority of sales on tacticalshit.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

tacticalshit.com channels

Identify top traffic channels that drive growth for tacticalshit.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

tacticalshit.com Google Ads spend

Evaluate tacticalshit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

tacticalshit.com devices

Review tacticalshit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

tacticalshit.com top markets

Explore tacticalshit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

tacticalshit.com country & global rank

Assess the ranking of tacticalshit.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard