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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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273.9K
Revenue
Dec 25
148.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

SWPEA.com is a website specializing in digital machine embroidery designs and patterns. They offer a vast collection of high-quality designs that can be instantly downloaded and used with embroidery machines. Customers can find a wide range of themed designs for crafting projects, adding intricate details to various fabrics and items.

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swpea.com Annual Revenue and Growth

swpea.com's annual sales on its online store amounted to $3.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
swpea.com revenue by year

swpea.com's monthly revenueOVER TIME
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Over the past three months, swpea.com revenue has experienced growth of 19%, compared to the preceding three months.

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swpea.com revenue growth for last six months
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OVERVIEW
In December 2025, swpea.com generated $273,858 in revenue, significantly outperforming the home_and_garden industry median of $114,229, though still far below homedepot.com's $1,505,674,874. With a conversion rate of 2.00-2.50%, swpea.com remains competitive, though below the industry's high of 3.32%. Its average order value (AOV) ranges from $75 to $100, lower than the industry high of $667. swpea.com attracted 148,729 sessions, markedly higher than the median of 33,723 but still a fraction of homedepot.com's 141,891,489 sessions, highlighting its growth potential in the competitive home_and_garden sector.
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swpea.com competitors

When comparing swpea.com to its competitors in the embroidery design industry as of December 2025, it is clear that swpea.com falls behind in terms of revenue. swpea.com generated $273,858 in revenue from 3,273 transactions and 148,729 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. In contrast, the top-performing competitor, embroiderydesigns.com, had revenue of $2,056,567 from 12,415 transactions and 475,928 sessions, with an AOV of $150-$175 and a conversion rate of 2.50-3.00%. Other competitors like urbanthreads.com and emblibrary.com also outperformed swpea.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, swpea.com has room for improvement to compete more effectively with its rivals in the embroidery design market.

emblibrary.com screenshot
#1 emblibrary.com
1.2M
Revenue
718.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
urbanthreads.com screenshot
#2 urbanthreads.com
1.3M
Revenue
184.9K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
embroiderydesigns.com screenshot
#3 embroiderydesigns.com
2.1M
Revenue
475.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
annthegran.com screenshot
#4 annthegran.com
215.8K
Revenue
138.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sulky.com screenshot
#5 sulky.com
137.6K
Revenue
88.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
swpea.com vs top market performers
swpea.com
top retailers
conversion rate vs average order value for swpea.com and its competitors
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Revenue share by device at swpea.com

In December large majority of sales on swpea.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In December large majority of sales on swpea.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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swpea.com channels

Identify top traffic channels that drive growth for swpea.comand discover how performance of traffic channels has changed over time.

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swpea.com Google Ads spend

Evaluate swpea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swpea.com devices

Review swpea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swpea.com top markets

Explore swpea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swpea.com country & global rank

Assess the ranking of swpea.com among other retailers within its primary country and worldwide.

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