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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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213.9K
Revenue
108K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

SWPEA.com is a website specializing in digital machine embroidery designs and patterns. They offer a vast collection of high-quality designs that can be instantly downloaded and used with embroidery machines. Customers can find a wide range of themed designs for crafting projects, adding intricate details to various fabrics and items.

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swpea.com's revenueOVER TIME
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Over the past three months, swpea.com revenue has experienced decline of 18%, compared to the preceding three months.

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swpea.com revenue decline for last six months
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OVERVIEW
In July 2025, swpea.com, a HOME AND GARDEN industry website, generated $213,887 in online sales revenue with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. This performance is above the median revenue of $124,626, but below the highest online store revenue of $1,339,846,577 from homedepot.com. Additionally, swpea.com received 107,973 sessions, exceeding the median sessions of 36,567 in the same category. The website's conversion rate and AOV fall within the average range, showcasing a solid performance in the home and garden industry for the month.
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swpea.com competitors

In July 2025, swpea.com reported a revenue of $213,887 with 2,482 transactions and 107,973 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was 2.00-2.50%. Compared to its competitors, swpea.com had lower revenue than emblibrary.com ($1,215,241) and embroiderydesigns.com ($1,029,423). However, swpea.com had a higher conversion rate than urbanthreads.com, embroiderydesigns.com, and annthegran.com. The average order value at swpea.com was similar to sulky.com and lower than urbanthreads.com. Overall, swpea.com demonstrated competitive conversion rates within the industry, but there is potential for revenue growth by increasing the average order value.

emblibrary.com screenshot
#1 emblibrary.com
1.2M
Revenue
650.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
urbanthreads.com screenshot
#2 urbanthreads.com
924.1K
Revenue
218.9K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
embroiderydesigns.com screenshot
#3 embroiderydesigns.com
1M
Revenue
354K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
annthegran.com screenshot
#4 annthegran.com
164.7K
Revenue
115.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
sulky.com screenshot
#5 sulky.com
60.6K
Revenue
38.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
swpea.com vs top market performers
swpea.com
top retailers
conversion rate vs average order value for swpea.com and its competitors
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Revenue share by device at swpea.com

In July large majority of sales on swpea.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on swpea.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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swpea.com channels

Identify top traffic channels that drive growth for swpea.comand discover how performance of traffic channels has changed over time.

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swpea.com Google Ads spend

Evaluate swpea.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swpea.com devices

Review swpea.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swpea.com top markets

Explore swpea.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swpea.com country & global rank

Assess the ranking of swpea.com among other retailers within its primary country and worldwide.

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