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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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120.4K
Revenue
Nov 25
65.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Sulky.com presents a wide range of products catering to embroidery enthusiasts. The website sells threads, stabilizers, and other crafting essentials. Various machine embroidery designs, digital patterns, and embroidery tools are also available. Sulky.com aims to accommodate the needs of individuals passionate about creating embroidery projects with high-quality materials.

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sulky.com Annual Revenue and Growth

sulky.com's annual sales on its online store amounted to $950.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$950.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sulky.com revenue by year

sulky.com's monthly revenueOVER TIME
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Over the past three months, sulky.com revenue has experienced growth of 67%, compared to the preceding three months.

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sulky.com revenue growth for last six months
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OVERVIEW
In November 2025, sulky.com generated $120,445 in online sales, significantly exceeding the business and consumer services/textiles median of $91,591, with a conversion rate of 2.50-3.00%, slightly below the sector's high of 4.38%. Their average order value (AOV) ranged from $50 to $75, far below the impressive high of $741, and the site attracted 65,172 sessions, which is considerably lower than the industry median of 13,725, highlighting both growth potential and competitive positioning within a market dominated by vevor.com with a staggering $42,284,270 in sales.
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sulky.com competitors

When comparing sulky.com to its competitors in the embroidery and sewing industry as of November 2025, it is evident that sulky.com falls in the mid-range in terms of revenue and transactions. sulky.com generated a revenue of $120,445 from 1,681 transactions with a conversion rate of 2.50-3.00% from 65,172 sessions. In comparison, emblibrary.com leads the pack with a significantly higher revenue of $1,126,111 from 14,272 transactions and a large number of sessions at 664,742. urbanthreads.com also stands out with a revenue of $1,299,045 from 4,538 transactions and a high average order value (AOV) of $275-300. On the other end, texmacdirect.com has the lowest revenue of $22,724 from 137 transactions but has a high conversion rate of 4.00-4.50%. Overall, sulky.com performs decently among its competitors but has room for growth to compete with the top players in the industry.

superiorthreads.com screenshot
#1 superiorthreads.com
35.7K
Revenue
64K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
emblibrary.com screenshot
#2 emblibrary.com
1.1M
Revenue
664.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
urbanthreads.com screenshot
#3 urbanthreads.com
1.3M
Revenue
200.9K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
swpea.com screenshot
#4 swpea.com
313.9K
Revenue
146.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
texmacdirect.com screenshot
#5 texmacdirect.com
22.7K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
sulky.com vs top market performers
sulky.com
top retailers
conversion rate vs average order value for sulky.com and its competitors
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Revenue share by device at sulky.com

In November large majority of sales on sulky.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sulky.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sulky.com channels

Identify top traffic channels that drive growth for sulky.comand discover how performance of traffic channels has changed over time.

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sulky.com Google Ads spend

Evaluate sulky.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sulky.com devices

Review sulky.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sulky.com top markets

Explore sulky.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sulky.com country & global rank

Assess the ranking of sulky.com among other retailers within its primary country and worldwide.

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