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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for sulky.comsulky.com

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94.6K
Revenue
Sep 25
56.8K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Sulky.com presents a wide range of products catering to embroidery enthusiasts. The website sells threads, stabilizers, and other crafting essentials. Various machine embroidery designs, digital patterns, and embroidery tools are also available. Sulky.com aims to accommodate the needs of individuals passionate about creating embroidery projects with high-quality materials.

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sulky.com Annual Revenue and Growth

sulky.com's annual sales on its online store amounted to $950.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$950.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sulky.com revenue by year

sulky.com's monthly revenueOVER TIME
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Over the past three months, sulky.com revenue has experienced growth of 25%, compared to the preceding three months.

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sulky.com revenue growth for last six months
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OVERVIEW
In September 2025, sulky.com generated $94,649 in online sales, outperforming the TEXTILES median of $78,812, with a conversion rate of 2.00-2.50%, below the industry high of 3.2%. The average order value (AOV) ranged from $75-100, significantly lower than the industry high of $741, while attracting 56,795 sessions, markedly above the median of 17,170 but dwarfed by vevor.com’s 8,326,036 sessions. Despite these figures, sulky.com shows potential for growth within its competitive landscape, especially against the backdrop of the leading retailer in the category.
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sulky.com competitors

In September 2025, when comparing sulky.com to its competitors, some key metrics stand out. sulky.com generated a revenue of $94,649 with 1,221 transactions and 56,795 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, urbanthreads.com led the pack with a revenue of $1,041,591 from 3,644 transactions and 184,947 sessions, showcasing a high AOV of $275-300 and a similar conversion rate of 1.50-2.00%. Meanwhile, emblibrary.com also performed well with $806,970 in revenue from 9,863 transactions and 628,141 sessions, along with a competitive AOV of $75-100 and conversion rate of 1.50-2.00%. Despite stiff competition, sulky.com holds its own in the market with a solid performance across key metrics.

superiorthreads.com screenshot
#1 superiorthreads.com
29K
Revenue
65.5K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
emblibrary.com screenshot
#2 emblibrary.com
807K
Revenue
628.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
urbanthreads.com screenshot
#3 urbanthreads.com
1M
Revenue
184.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
swpea.com screenshot
#4 swpea.com
285.2K
Revenue
170.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
texmacdirect.com screenshot
#5 texmacdirect.com
36.5K
Revenue
4.6K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
sulky.com vs top market performers
sulky.com
top retailers
conversion rate vs average order value for sulky.com and its competitors
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Revenue share by device at sulky.com

In September large majority of sales on sulky.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sulky.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sulky.com channels

Identify top traffic channels that drive growth for sulky.comand discover how performance of traffic channels has changed over time.

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sulky.com Google Ads spend

Evaluate sulky.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sulky.com devices

Review sulky.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sulky.com top markets

Explore sulky.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sulky.com country & global rank

Assess the ranking of sulky.com among other retailers within its primary country and worldwide.

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