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Sep 2025
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Home/Insights/Retailers/survivalfrog.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for survivalfrog.comsurvivalfrog.com

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230K
Revenue
Sep 25
47.4K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HEAVY INDUSTRY AND ENGINEERING

Survivalfrog.com is a website that offers a wide range of survival products. Their inventory includes emergency food supplies, outdoor tools, and various survival gear. With a focus on preparation and self-sufficiency, customers can find items like tents, flashlights, medical kits, and camping equipment, suitable for emergencies and outdoor adventures.

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survivalfrog.com Annual Revenue and Growth

survivalfrog.com's annual sales on its online store amounted to $7.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
survivalfrog.com revenue by year

survivalfrog.com's monthly revenueOVER TIME
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Over the past three months, survivalfrog.com revenue has experienced decline of 16%, compared to the preceding three months.

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survivalfrog.com revenue decline for last six months
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Top products on survivalfrog.comby revenue

#1 3 Protein Mixed Canned Meat
$594.7
Price
$230.8K
Revenue
#2 Beef Canned Meat
$688.8
Price
$106.8K
Revenue
#3 Mixed Meat 5 Can Sampler Pack + FREE 14.5 OZ Can of Beef
$165
Price
$91.9K
Revenue
#4 2 Mixed Meat 5 Can Sampler Packs + 2 FREE 14.5 OZ Cans of Beef (VIP)
$329.9
Price
Revenue
#5 3 Month Emergency Survival Food Bundle
$1.2K
Price
Revenue
#6 Ultimate Canned Meat Starter Pack
$494.9
Price
Revenue
#7 4 Week Emergency Survival Food Bundle
$680
Price
Revenue
#8 Ground Beef Canned Meat
$717.7
Price
Revenue
#9 Mixed Meat 3 Can Sampler Pack
$89.1
Price
Revenue
#10 VIP Special - 3 Protein Mixed Canned Meat 28oz + FREE 3 BONUS Cans
$400
Price
Revenue
#1 3 Protein Mixed Canned Meat
$594.7
Price
$230.8K
Revenue
#2 Beef Canned Meat
$688.8
Price
$106.8K
Revenue
#3 Mixed Meat 5 Can Sampler Pack + FREE 14.5 OZ Can of Beef
$165
Price
$91.9K
Revenue
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OVERVIEW
In September 2025, survivalfrog.com generated $230,001 in online sales, significantly below the heavy industry median of $406,022, while the top competitor, gunmagwarehouse.com, achieved $4,382,587. The site’s conversion rate ranged from 3.00-3.50%, surpassing the category's very low of 1.02% but slightly under the high of 3.04%. With an average order value (AOV) between $125-150, survivalfrog's AOV is notably lower than the category's high of $397, yet above the low of $102. The website attracted 47,369 sessions, a stark contrast to the leading site’s 1,435,065 and below the industry median of 165,697 sessions.
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survivalfrog.com competitors

In September 2025, survivalfrog.com reported a revenue of $230,001 with 1,538 transactions and 47,369 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. When compared to its competitors, survivalfrog.com falls slightly behind in revenue compared to mypatriotsupply.com's impressive $1,989,981 revenue. However, survivalfrog.com outperforms goalzero.com, unchartedsupplyco.com, and selfrelianceoutfitters.com in terms of revenue, transactions, and sessions. survivalfrog.com also maintains a higher conversion rate than goalzero.com and unchartedsupplyco.com. Despite not leading in all metrics, survivalfrog.com holds its ground in the survival gear market against established competitors like mypatriotsupply.com and 4patriots.com.

selfrelianceoutfitters.com screenshot
#1 selfrelianceoutfitters.com
282K
Revenue
114.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mypatriotsupply.com screenshot
#2 mypatriotsupply.com
2M
Revenue
569K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
goalzero.com screenshot
#3 goalzero.com
765.6K
Revenue
231.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
4patriots.com screenshot
#4 4patriots.com
19M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
unchartedsupplyco.com screenshot
#5 unchartedsupplyco.com
307.2K
Revenue
89.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
survivalfrog.com vs top market performers
survivalfrog.com
top retailers
conversion rate vs average order value for survivalfrog.com and its competitors
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Revenue share by device at survivalfrog.com

In September large majority of sales on survivalfrog.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on survivalfrog.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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survivalfrog.com channels

Identify top traffic channels that drive growth for survivalfrog.comand discover how performance of traffic channels has changed over time.

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survivalfrog.com Google Ads spend

Evaluate survivalfrog.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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survivalfrog.com devices

Review survivalfrog.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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survivalfrog.com top markets

Explore survivalfrog.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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survivalfrog.com country & global rank

Assess the ranking of survivalfrog.com among other retailers within its primary country and worldwide.

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