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Sep 2025
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Home/Insights/Retailers/surfasonline.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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41.4K
Revenue
Sep 25
8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Surfas Online is a website offering a range of culinary tools and ingredients. They sell a variety of kitchen equipment, cookware, bakeware, and specialty ingredients to professional and home chefs alike. The website provides a convenient platform for customers to browse and purchase culinary products online.

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surfasonline.com Annual Revenue and Growth

surfasonline.com's annual sales on its online store amounted to $661.5K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$661.5K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
surfasonline.com revenue by year

surfasonline.com's monthly revenueOVER TIME
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Over the past three months, surfasonline.com revenue has experienced decline of 19%, compared to the preceding three months.

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surfasonline.com revenue decline for last six months
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OVERVIEW
In September 2025, surfasonline.com generated $41,431 in online sales, outperforming the FOOD AND DRINK median of $38,144, with a conversion rate between 3.50-4.00%, below the sector's high of 5.26%. Their average order value (AOV) ranged from $125 to $150, also lower than the high AOV of $182. The site attracted 8,010 sessions, significantly fewer than the leading store, kroger.com, which garnered 38,495,850 sessions and showcased the median sessions of 14,912 within the industry. Overall, surfasonline.com demonstrates solid performance but has opportunities for growth compared to leading competitors.
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surfasonline.com competitors

In September 2025, surfasonline.com generated a revenue of $41,431 with 303 transactions from 8,010 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. When compared to its competitors, surfasonline.com falls behind in revenue and transaction numbers. masienda.com leads the pack with $223,070 in revenue from 2,017 transactions and 133,192 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. chefswarehouse.com outshines surfasonline.com with $815,432 in revenue, 4,261 transactions, and 163,513 sessions, with an AOV of $175-200 and a conversion rate of 2.50-3.00%. chefstoys.com also surpasses surfasonline.com in revenue and transactions. While surfasonline.com has a respectable conversion rate, it lags behind its competitors in key performance metrics such as revenue and transactions.

masienda.com screenshot
#1 masienda.com
223.1K
Revenue
133.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
jbprince.com screenshot
#2 jbprince.com
227.3K
Revenue
40.4K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
chefswarehouse.com screenshot
#3 chefswarehouse.com
815.4K
Revenue
163.5K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
chefstoys.com screenshot
#4 chefstoys.com
259.4K
Revenue
39.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
mypanier.com screenshot
#5 mypanier.com
45.3K
Revenue
14.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
surfasonline.com vs top market performers
surfasonline.com
top retailers
conversion rate vs average order value for surfasonline.com and its competitors
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Revenue share by device at surfasonline.com

In September large majority of sales on surfasonline.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on surfasonline.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surfasonline.com channels

Identify top traffic channels that drive growth for surfasonline.comand discover how performance of traffic channels has changed over time.

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surfasonline.com Google Ads spend

Evaluate surfasonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surfasonline.com devices

Review surfasonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surfasonline.com top markets

Explore surfasonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surfasonline.com country & global rank

Assess the ranking of surfasonline.com among other retailers within its primary country and worldwide.

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