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Nov 2025
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Home/Insights/Retailers/surfasonline.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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54.1K
Revenue
Nov 25
7.8K
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Surfas Online is a website offering a range of culinary tools and ingredients. They sell a variety of kitchen equipment, cookware, bakeware, and specialty ingredients to professional and home chefs alike. The website provides a convenient platform for customers to browse and purchase culinary products online.

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surfasonline.com Annual Revenue and Growth

surfasonline.com's annual sales on its online store amounted to $661.5K in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$661.5K
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
surfasonline.com revenue by year

surfasonline.com's monthly revenueOVER TIME
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Over the past three months, surfasonline.com revenue has experienced decline of 20%, compared to the preceding three months.

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surfasonline.com revenue decline for last six months
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OVERVIEW
In November 2025, surfasonline.com generated $54,148 in online sales, slightly below the food and drink/groceries median of $55,990, with a conversion rate of 4.50-5.00%, which is commendable but still shy of the high benchmark of 6.77%. The average order value (AOV) ranged between $125-150, while the sector's peak AOV is $184. The site attracted 7,779 sessions, significantly lower than the industry median of 15,991, and dwarfed by kroger.com, the largest player with over 42 million sessions, indicating potential growth areas for surfasonline.com within a competitive market.
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surfasonline.com competitors

In November 2025, surfasonline.com reported a revenue of $54,148 with 388 transactions and 7,779 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. Comparing these metrics to its competitors, surfasonline.com falls behind in revenue when compared to chefswarehouse.com with $832,209 and transactions when compared to jbprince.com with 1,714. However, surfasonline.com excels in conversion rate when compared to masienda.com with 2.00-2.50%. In terms of AOV, surfasonline.com falls in the middle range among its competitors. While surfasonline.com may not have the highest revenue or transactions, its competitive conversion rate and average order value demonstrate a strong performance in the market.

masienda.com screenshot
#1 masienda.com
315.1K
Revenue
120.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
jbprince.com screenshot
#2 jbprince.com
567.1K
Revenue
83.1K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
chefswarehouse.com screenshot
#3 chefswarehouse.com
832.2K
Revenue
137.3K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
chefstoys.com screenshot
#4 chefstoys.com
368.4K
Revenue
45.1K
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
mypanier.com screenshot
#5 mypanier.com
10.4K
Revenue
2.2K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
surfasonline.com vs top market performers
surfasonline.com
top retailers
conversion rate vs average order value for surfasonline.com and its competitors
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Revenue share by device at surfasonline.com

In November large majority of sales on surfasonline.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on surfasonline.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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surfasonline.com channels

Identify top traffic channels that drive growth for surfasonline.comand discover how performance of traffic channels has changed over time.

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surfasonline.com Google Ads spend

Evaluate surfasonline.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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surfasonline.com devices

Review surfasonline.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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surfasonline.com top markets

Explore surfasonline.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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surfasonline.com country & global rank

Assess the ranking of surfasonline.com among other retailers within its primary country and worldwide.

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