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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for stihl.destihl.de

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1.7M
Revenue
Apr 26
705.2K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$700-800
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: AGRICULTURE

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stihl.de Annual Revenue and Growth

stihl.de's annual sales on its online store amounted to $16M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$16M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
stihl.de revenue by year

stihl.de's monthly revenueOVER TIME
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Over the past three months, stihl.de revenue has experienced growth of 18%, compared to the preceding three months.

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stihl.de revenue growth for last six months
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OVERVIEW
In April 2026, stihl.de generated online sales revenue of $1,694,820, significantly exceeding the heavy industry and engineering/agriculture median of $162,250, yet lagging behind industry leader ruralking.com at $33,362,325; the site's conversion rate was notably low at 0.00-0.50%, well below the high of 3.48%, with an average order value (AOV) between $750-775, surpassing the high AOV of $638 in the sector; additionally, stihl.de recorded 705,217 sessions, far exceeding the median of 22,039 but still below ruralking.com's 3,303,830 sessions, reflecting a strong market presence amid competitive challenges.
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stihl.de competitors

In April 2026, stihl.de generated $1,694,820 in revenue with an average order value (AOV) of $750-775 from 705,217 sessions, resulting in a low conversion rate of 0.00-0.50%. Competitor baywa.de significantly outperformed stihl.de with a revenue of $4,111,294, 9,201 transactions, and a conversion rate of 1.00-1.50%. Another competitor, passiontec.de, achieved a respectable revenue of $873,336 with an AOV of $275-300 and a higher conversion rate of 3.00-3.50%. Similarly, fuxtec.de brought in $902,019 with a conversion rate of 2.00-2.50% despite its lower AOV of $200-225. In contrast, motorgarten.de and simon-profi-technik.de reported revenues of $733,012 and $225,918, respectively, both lagging behind stihl.de's overall revenue. Overall, while stihl.de leads in revenue, its conversion rate presents challenges compared to its competitors.

motorgarten.de screenshot
#1 motorgarten.de
733K
Revenue
62.7K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
simon-profi-technik.de screenshot
#2 simon-profi-technik.de
225.9K
Revenue
40.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fuxtec.de screenshot
#3 fuxtec.de
902K
Revenue
195K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
passiontec.de screenshot
#4 passiontec.de
873.3K
Revenue
93.7K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
baywa.de screenshot
#5 baywa.de
4.1M
Revenue
737.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
stihl.de vs top market performers
stihl.de
top retailers
conversion rate vs average order value for stihl.de and its competitors
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Revenue share by device at stihl.de

In April large majority of sales on stihl.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on stihl.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stihl.de channels

Identify top traffic channels that drive growth for stihl.deand discover how performance of traffic channels has changed over time.

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stihl.de Google Ads spend

Evaluate stihl.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stihl.de devices

Review stihl.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stihl.de top markets

Explore stihl.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stihl.de country & global rank

Assess the ranking of stihl.de among other retailers within its primary country and worldwide.

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