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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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23K
Revenue
Dec 25
15K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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STB.co.uk is an online platform that offers a variety of products for purchase. The website provides a range of items catered to different interests and needs. From electronics to clothing and household goods, customers can browse through an assortment of products with ease on stb.co.uk.

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stb.co.uk Annual Revenue and Growth

stb.co.uk's annual sales on its online store amounted to $523.8K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$523.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stb.co.uk revenue by year

stb.co.uk's monthly revenueOVER TIME
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Over the past three months, stb.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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stb.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, stb.co.uk generated $23,039 in online sales within the FASHION AND APPAREL industry, significantly below the median of $92,600, while its conversion rate ranged between 1.00-1.50%, lower than the industry high of 3.17%. The average order value (AOV) was $100-125, also below the industry high of $389, with total sessions at 14,978, starkly contrasted by the median of 39,789 sessions, highlighting the need for improvement in visibility and conversion strategies. Overall, stb.co.uk's performance indicates room for growth compared to industry standards, particularly against giants like macys.com and shein.com.
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stb.co.uk competitors

In December 2025, stb.co.uk generated $23,039 in revenue from 14,978 sessions, with a conversion rate of 1.00-1.50%. Compared to its competitors, stb.co.uk falls behind in revenue when compared to overlookboots.com, which earned $761,132. However, stb.co.uk outperformed bestworkwear.co.uk in terms of revenue, transactions, and sessions. The average order value (AOV) for stb.co.uk ranges from $100-125, which is lower than overlookboots.com's AOV of $200-225. In terms of conversion rate, stb.co.uk is on par with siteking.co.uk, but lags behind shuperb.co.uk and siteking.co.uk, who have conversion rates ranging from 2.00-4.50%. Despite not leading in revenue, stb.co.uk's performance is still competitive in the market.

bestworkwear.co.uk screenshot
#1 bestworkwear.co.uk
27.4K
Revenue
10K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shuperb.co.uk screenshot
#2 shuperb.co.uk
91.1K
Revenue
81.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
skechers.com screenshot
#3 skechers.com
15.3M
Revenue
13.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
siteking.co.uk screenshot
#4 siteking.co.uk
211.5K
Revenue
66.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
overlookboots.com screenshot
#5 overlookboots.com
761.1K
Revenue
226.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
stb.co.uk vs top market performers
stb.co.uk
top retailers
conversion rate vs average order value for stb.co.uk and its competitors
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Revenue share by device at stb.co.uk

In December large majority of sales on stb.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In December large majority of sales on stb.co.uk, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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stb.co.uk channels

Identify top traffic channels that drive growth for stb.co.ukand discover how performance of traffic channels has changed over time.

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stb.co.uk Google Ads spend

Evaluate stb.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stb.co.uk devices

Review stb.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stb.co.uk top markets

Explore stb.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stb.co.uk country & global rank

Assess the ranking of stb.co.uk among other retailers within its primary country and worldwide.

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