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Aug 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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301.7K
Revenue
Aug 26
113.2K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Badspiegel, Spiegelschränke, Duschwände und Türen aus Glas, Badmöbel, etc. Wir fertigen nach Maß & produzieren mit ❤ in Deutschland ▶ Jetzt kaufen!

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced growth of 5.1%, compared to the preceding three months.

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spiegel21.de revenue growth for last six months
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OVERVIEW
With a conversion rate of 1.00-1.50%, spiegel21.de's performance in August 2026 shows promise, especially with an AOV of $200-225. The site generated $302,000 in revenue, significantly higher than a typical store in the home and garden category, which sees around $130,000 monthly. Traffic was strong, with 113,000 sessions compared to the 36,700 sessions typical for the home and garden category, indicating a solid position in the market despite the vast reach of competitors like homedepot.com.
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spiegel21.de competitors

The competitive set includes spiegel21.de, glasprofi24.de, badshop.de, and schulte.de. In August 2026, spiegel21.de generated $302,000 in revenue from 1,448 transactions across 113,000 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Comparatively, badshop.de leads with $777,000 in revenue and 1,710 transactions, while glasprofi24.de has $540,000 in revenue from 729 transactions. In sessions, badshop.de outperforms all with 134,000, placing spiegel21.de third with 113,000 sessions. Overall, spiegel21.de ranks fourth in revenue, second in transactions, and third in sessions among its competitors.

glasprofi24.de screenshot
#1 glasprofi24.de
539.5K
Revenue
48.5K
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
badshop.de screenshot
#2 badshop.de
777.2K
Revenue
133.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
schulte.de screenshot
#3 schulte.de
463.5K
Revenue
120K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In August large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

Explore spiegel21.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spiegel21.de country & global rank

Assess the ranking of spiegel21.de among other retailers within its primary country and worldwide.

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