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Jun 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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187.6K
Revenue
Jun 26
65.9K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$200-225
AOV
Jun 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Badspiegel, Spiegelschränke, Duschwände und Türen aus Glas, Badmöbel, etc. Wir fertigen nach Maß & produzieren mit ❤ in Deutschland ▶ Jetzt kaufen!

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced decline of 18%, compared to the preceding three months.

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spiegel21.de revenue decline for last six months
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OVERVIEW
In June 2026, spiegel21.de, operating in the home and garden industry, generated online sales revenue of $187,584, significantly exceeding the median of $117,357, with sessions totaling 65,925, well above the industry median of 32,262. Its conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.4% and above the low of 0.69%. The average order value (AOV) was between $200-225, also below the high of $686 and above the low of $98. However, it remains dwarfed by industry leader homedepot.com's staggering revenue of $1,349,219,816 and sessions of 184,835,422.
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spiegel21.de competitors

In June 2026, spiegel21.de generated $187,584 in revenue from 873 transactions across 65,925 sessions, resulting in an average order value (AOV) between $200-225 and a conversion rate of 1.00-1.50%. In comparison, glasprofi24.de outperformed with $664,509 in revenue, despite slightly fewer transactions at 859. Their AOV was significantly higher, ranging from $750-775, maintaining a conversion rate of 1.00-1.50%. badshop.de reported the highest revenue at $738,745 with 1,804 transactions and 111,590 sessions, achieving an AOV of $400-425 and a conversion rate of 1.50-2.00%. schulte.de, while lower in revenue at $448,514 from 1,187 transactions, had a high session count of 131,384 but struggled with a lower conversion rate of 0.50-1.00%. Overall, spiegel21.de falls behind its competitors in revenue and transaction volume, reflecting a need for improved conversion strategies.

glasprofi24.de screenshot
#1 glasprofi24.de
664.5K
Revenue
62.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
badshop.de screenshot
#2 badshop.de
738.7K
Revenue
111.6K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
schulte.de screenshot
#3 schulte.de
448.5K
Revenue
131.4K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In June large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

Explore spiegel21.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spiegel21.de country & global rank

Assess the ranking of spiegel21.de among other retailers within its primary country and worldwide.

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