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Sep 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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307.5K
Revenue
Sep 26
110.9K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Badspiegel, Spiegelschränke, Duschwände und Türen aus Glas, Badmöbel, etc. Wir fertigen nach Maß & produzieren mit ❤ in Deutschland ▶ Jetzt kaufen!

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced growth of 38%, compared to the preceding three months.

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spiegel21.de revenue growth for last six months
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OVERVIEW
With a conversion rate of 1.00-1.50%, spiegel21.de generated $307,000 in revenue for September 2026, significantly higher than the $110,000 typical for a typical store in the home and garden category. Its average order value (AOV) of $200-225 is also within the typical range of $98 to $681. The site attracted 111,000 sessions, far exceeding the approximately 30,400 sessions typical for a typical store in the home and garden category, indicating strong traffic performance.
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spiegel21.de competitors

The competitive set includes spiegel21.de, glasprofi24.de, badshop.de, and schulte.de. In September 2026, spiegel21.de achieved revenue of $307,000 with 1,397 transactions from 111,000 sessions, resulting in a conversion rate of 1.00-1.50%. While spiegel21.de ranks second in transactions, it trails behind badshop.de, which leads with $757,000 revenue and 1,599 transactions. In sessions, spiegel21.de matches glasprofi24.de, both positioned behind badshop.de, which significantly outperforms the others with 121,000 sessions. Though spiegel21.de's average order value (AOV) ranges from $200-225, it is notably lower than the AOVs of its competitors, particularly glasprofi24.de and badshop.de, which have AOVs of $875-900 and $450-475, respectively.

glasprofi24.de screenshot
#1 glasprofi24.de
528.8K
Revenue
39.5K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
badshop.de screenshot
#2 badshop.de
756.7K
Revenue
120.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
schulte.de screenshot
#3 schulte.de
273.5K
Revenue
78.7K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In September large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

Explore spiegel21.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spiegel21.de country & global rank

Assess the ranking of spiegel21.de among other retailers within its primary country and worldwide.

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