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Apr 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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249K
Revenue
Apr 26
87.7K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Badspiegel, Spiegelschränke, Duschwände und Türen aus Glas, Badmöbel, etc. Wir fertigen nach Maß & produzieren mit ❤ in Deutschland ▶ Jetzt kaufen!

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced decline of 2.9%, compared to the preceding three months.

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spiegel21.de revenue decline for last six months
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OVERVIEW
In April 2026, spiegel21.de generated $248,978 in online sales, significantly surpassing the home_and_garden median of $116,511, while its conversion rate ranged from 1.00-1.50%, lower than the industry high of 3.31%. With an average order value (AOV) of $200-225, spiegel21.de remains below the high AOV benchmark of $676, and it attracted 87,701 sessions, notably higher than the median of 34,309 but far from homedepot.com's leading 184,735,892 sessions, highlighting a strong but competitive presence in the home_and_garden market.
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spiegel21.de competitors

In April 2026, spiegel21.de generated $248,978 in revenue from 1,163 transactions across 87,701 sessions, with an Average Order Value (AOV) ranging between $200-225 and a conversion rate of 1.00-1.50%. In comparison, glasprofi24.de achieved significantly higher revenue at $706,569 with an AOV of $775-800, though it had fewer transactions (886) and sessions (69,488), indicating a stronger premium product focus. badshop.de outperformed both with $789,649 in revenue, 1,999 transactions, and 138,516 sessions, offering a mid-range AOV of $375-400 and maintaining a stable conversion rate. schulte.de had a revenue of $323,285 with 810 transactions and an AOV also between $375-400, but a lower conversion rate of 0.50-1.00%. Overall, spiegel21.de’s metrics demonstrate solid performance, though it lags behind in revenue compared to its top competitors.

glasprofi24.de screenshot
#1 glasprofi24.de
706.6K
Revenue
69.5K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
badshop.de screenshot
#2 badshop.de
789.6K
Revenue
138.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
schulte.de screenshot
#3 schulte.de
323.3K
Revenue
92.7K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In April large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

Explore spiegel21.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spiegel21.de country & global rank

Assess the ranking of spiegel21.de among other retailers within its primary country and worldwide.

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