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Jan 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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268.9K
Revenue
Jan 26
89.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced growth of 4.7%, compared to the preceding three months.

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spiegel21.de revenue growth for last six months
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OVERVIEW
In January 2026, spiegel21.de, operating in the home and garden sector, achieved $268,879 in online sales, significantly exceeding the median of $122,772, though it remains far behind the category leader, homedepot.com, which earned $1.46 billion. The site's conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.41%, while its average order value (AOV) stood at $200-225, contrasting with a high of $677. With 89,756 sessions, spiegel21.de surpassed the industry median of 34,453 but fell short of homedepot.com's impressive 138 million sessions, indicating room for growth.
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spiegel21.de competitors

In January 2026, spiegel21.de generated a revenue of $268,879 from 1,280 transactions with 89,756 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. When compared to its competitors, glasprofi24.de outperformed spiegel21.de with a revenue of $723,972 from 864 transactions and 49,040 sessions, boasting an AOV of $825-850 and a conversion rate of 1.50-2.00%. Meanwhile, badshop.de excelled with a revenue of $1,120,546 from 2,983 transactions and 190,902 sessions, offering an AOV of $375-400 and a conversion rate of 1.50-2.00%. On the other hand, schulte.de fell slightly behind spiegel21.de with a revenue of $454,473 from 1,266 transactions and 132,294 sessions, featuring an AOV of $350-375 and a conversion rate of 0.50-1.00%.

glasprofi24.de screenshot
#1 glasprofi24.de
724K
Revenue
49K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
badshop.de screenshot
#2 badshop.de
1.1M
Revenue
190.9K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
schulte.de screenshot
#3 schulte.de
454.5K
Revenue
132.3K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In January large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

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spiegel21.de country & global rank

Assess the ranking of spiegel21.de among other retailers within its primary country and worldwide.

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