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Mar 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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272.7K
Revenue
Mar 26
88.5K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced growth of 1.1%, compared to the preceding three months.

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spiegel21.de revenue growth for last six months
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OVERVIEW
In March 2026, spiegel21.de generated $272,666 in online sales, significantly above the home and garden median of $120,543, but far behind industry leader homedepot.com, which earned over $1.29 billion. The site achieved a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.44%, while its average order value (AOV) ranged from $200 to $225, compared to the industry's high of $677. With 88,490 sessions, spiegel21.de surpassed the median of 34,629 but was notably below the impressive 167 million sessions recorded by homedepot.com, indicating potential for growth in user engagement.
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spiegel21.de competitors

In March 2026, spiegel21.de generated a revenue of $272,666 from 1,264 transactions and 88,490 sessions, with an average order value (AOV) ranging from $200 to $225 and a conversion rate between 1.00% and 1.50%. Comparing this to its competitors, glasprofi24.de had a higher revenue of $578,857 from 760 transactions and 58,294 sessions, with an AOV between $750 and $775 and a similar conversion rate. On the other hand, badshop.de outperformed both spiegel21.de and glasprofi24.de with a revenue of $932,319 from 2,412 transactions and 159,550 sessions, with an AOV of $375 to $400 and a higher conversion rate of 1.50% to 2.00%. Meanwhile, schulte.de fell behind spiegel21.de in revenue, transactions, and sessions, with a revenue of $330,496 from 850 transactions and 93,159 sessions, an AOV of $375 to $400, and a lower conversion rate between 0.50% and 1.00%.

glasprofi24.de screenshot
#1 glasprofi24.de
578.9K
Revenue
58.3K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
badshop.de screenshot
#2 badshop.de
932.3K
Revenue
159.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
schulte.de screenshot
#3 schulte.de
330.5K
Revenue
93.2K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In March large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

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spiegel21.de country & global rank

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