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May 2026
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Home/Insights/Retailers/spiegel21.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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197.7K
Revenue
May 26
65.9K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$200-225
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Badspiegel, Spiegelschränke, Duschwände und Türen aus Glas, Badmöbel, etc. Wir fertigen nach Maß & produzieren mit ❤ in Deutschland ▶ Jetzt kaufen!

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spiegel21.de Annual Revenue and Growth

spiegel21.de's annual sales on its online store amounted to $3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
spiegel21.de revenue by year

spiegel21.de's monthly revenueOVER TIME
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Over the past three months, spiegel21.de revenue has experienced decline of 2.2%, compared to the preceding three months.

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spiegel21.de revenue decline for last six months
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OVERVIEW
In May 2026, spiegel21.de achieved online sales revenue of $197,664, significantly above the home_and_garden median of $120,627, though far from the industry leader, homedepot.com at over $1.3 billion; its conversion rate ranged from 1.00% to 1.50%, lower than the high of 3.47% but above the low of 0.71%, with an average order value (AOV) of $200-$225, compared to a high of $688 and a low of $94, while generating 65,925 sessions, well above the median of 34,297 but still a fraction of homedepot.com's staggering 184,815,510 sessions.
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spiegel21.de competitors

In May 2026, spiegel21.de reported a revenue of $197,664 with 925 transactions across 65,925 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In comparison, badshop.de outperformed significantly, generating $792,823 in revenue from 1,975 transactions, and enjoying a higher AOV of $400-425 alongside a conversion rate of 1.50-2.00%. glasprofi24.de, with a revenue of $518,682 and 678 transactions, boasted an AOV of $750-775 but had a similar conversion rate of 1.00-1.50%. Meanwhile, schulte.de generated $543,216 from 1,388 transactions, yet struggled with a lower conversion rate of 0.50-1.00%. Overall, spiegel21.de lags behind its competitors in revenue and transaction volume, indicating a need for improvement in its sales performance strategy.

glasprofi24.de screenshot
#1 glasprofi24.de
518.7K
Revenue
51.9K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
badshop.de screenshot
#2 badshop.de
792.8K
Revenue
123.3K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
schulte.de screenshot
#3 schulte.de
543.2K
Revenue
159K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
spiegel21.de vs top market performers
spiegel21.de
top retailers
conversion rate vs average order value for spiegel21.de and its competitors
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Revenue share by device at spiegel21.de

In May large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on spiegel21.de, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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spiegel21.de channels

Identify top traffic channels that drive growth for spiegel21.deand discover how performance of traffic channels has changed over time.

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spiegel21.de Google Ads spend

Evaluate spiegel21.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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spiegel21.de devices

Review spiegel21.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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spiegel21.de top markets

Explore spiegel21.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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spiegel21.de country & global rank

Assess the ranking of spiegel21.de among other retailers within its primary country and worldwide.

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