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May 2026
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Home/Insights/Retailers/southernproper.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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9.9K
Revenue
May 26
3.8K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$200-225
AOV
May 26
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Southernproper.com is an e-commerce platform that offers various products catering to Southern American style. The website sells a wide range of apparel and accessories for both men and women, including shirts, pants, hats, belts, and footwear. Customers can purchase these traditional Southern-inspired items conveniently through their online shopping interface.

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southernproper.com Annual Revenue and Growth

southernproper.com's annual sales on its online store amounted to $144.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$144.5K
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
southernproper.com revenue by year

southernproper.com's monthly revenueOVER TIME
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Over the past three months, southernproper.com revenue has experienced growth of 4.9%, compared to the preceding three months.

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southernproper.com revenue growth for last six months
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OVERVIEW
In May 2026, southernproper.com generated $9,931 in online sales, significantly below the sports industry median of $78,603, with a conversion rate of 1.00-1.50%, lower than the high benchmark of 3.11% and above the low of 0.66%. Its average order value (AOV) ranged from $200-225, notably less than the sports industry high of $567 and above the low of $80. With 3,786 sessions, southernproper.com struggled in traffic compared to the median of 29,369 and the leading competitor rei.com's massive 54,842,465 sessions, indicating potential areas for improvement in sales and visibility.
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southernproper.com competitors

In May 2026, southernproper.com generated a revenue of $9,931 from 48 transactions and 3,786 sessions, yielding an average order value (AOV) of $200-225 with a conversion rate of 1.00-1.50%. In comparison, southerncharmclothing.com earned $5,141 with a conversion rate of 2.00-2.50%, indicating a more efficient sales process despite lower AOV ($100-125). southernfriedcotton.com outperformed southernproper.com with $11,052 in revenue and 2.00-2.50% conversion, albeit at a lower AOV of $50-75. Meanwhile, southernmarsh.com excelled significantly, achieving $48,983 in revenue with the same conversion rate as southernproper.com. Notably, overunderclothing.com recorded $26,668 in revenue, while southerntide.com led the pack with $401,446, emphasizing the competitive landscape and varied strategies across these brands.

southerncharmclothing.com screenshot
#1 southerncharmclothing.com
5.1K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
southernfriedcotton.com screenshot
#2 southernfriedcotton.com
11.1K
Revenue
7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
southernmarsh.com screenshot
#3 southernmarsh.com
49K
Revenue
35.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
shopbullfrog.com screenshot
#4 shopbullfrog.com
818.7
Revenue
227
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
overunderclothing.com screenshot
#5 overunderclothing.com
26.7K
Revenue
9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
southernproper.com vs top market performers
southernproper.com
top retailers
conversion rate vs average order value for southernproper.com and its competitors
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Revenue share by device at southernproper.com

In May large majority of sales on southernproper.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on southernproper.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries southernproper.com operates in

southernproper.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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southernproper.com channels

Identify top traffic channels that drive growth for southernproper.comand discover how performance of traffic channels has changed over time.

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southernproper.com Google Ads spend

Evaluate southernproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernproper.com devices

Review southernproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernproper.com top markets

Explore southernproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernproper.com country & global rank

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