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Aug 2026
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Home/Insights/Retailers/southernproper.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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6.7K
Revenue
Aug 26
3.2K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Southernproper.com is an e-commerce platform that offers various products catering to Southern American style. The website sells a wide range of apparel and accessories for both men and women, including shirts, pants, hats, belts, and footwear. Customers can purchase these traditional Southern-inspired items conveniently through their online shopping interface.

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southernproper.com Annual Revenue and Growth

southernproper.com's annual sales on its online store amounted to $144.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$144.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
southernproper.com revenue by year

southernproper.com's monthly revenueOVER TIME
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Over the past three months, southernproper.com revenue has experienced decline of 13%, compared to the preceding three months.

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southernproper.com revenue decline for last six months
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OVERVIEW
southernproper.com generated $6,741 in online sales for the month of August 2026. Its conversion rate ranges from 1.50% to 2.00%, which is within the typical sports retailer range of 0.63% to 3.09%. The average order value (AOV) is between $125 and $150, also within the typical sports retailer range of $76 to $556. The site recorded 3,187 sessions, significantly lower than the typical sports retailer, which sees around 33,500 sessions monthly; the most-visited site, dickssportinggoods.com, attracts 64.9 million. Overall, southernproper.com continues to function within the standard metrics for the sports category.
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southernproper.com competitors

In August 2026, southernproper.com trails significantly behind its competitors in both revenue and transactions. It recorded a revenue of $6,741 from 51 transactions across 3,187 sessions. In contrast, southernfriedcotton.com generated $9,218 from 126 transactions, while southerncharmclothing.com reached $8,912 with 89 transactions. Meanwhile, overunderclothing.com achieved a notable revenue of $45,400 with 326 transactions, and southerntide.com far surpasses all with $526,000 from 4,184 transactions. Even in sessions, southernproper.com is outperformed, with its 3,187 sessions lagging behind southernfriedcotton.com's 5,328 and southerncharmclothing.com's 3,447. Moreover, southernproper.com has a conversion rate of 1.50-2.00%, which is lower than southernfriedcotton.com’s 2.00-2.50%, southerncharmclothing.com’s 2.50-3.00%, and overunderclothing.com’s 3.00-3.50%. In summary, southernproper.com faces challenges across key performance metrics when compared to its competitors.

southerncharmclothing.com screenshot
#1 southerncharmclothing.com
8.9K
Revenue
3.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
southernfriedcotton.com screenshot
#2 southernfriedcotton.com
9.2K
Revenue
5.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
southernmarsh.com screenshot
#3 southernmarsh.com
28.1K
Revenue
26.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
overunderclothing.com screenshot
#4 overunderclothing.com
45.4K
Revenue
10.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
southerntide.com screenshot
#5 southerntide.com
526.2K
Revenue
139.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
southernproper.com vs top market performers
southernproper.com
top retailers
conversion rate vs average order value for southernproper.com and its competitors
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Revenue share by device at southernproper.com

In August large majority of sales on southernproper.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on southernproper.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries southernproper.com operates in

southernproper.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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southernproper.com channels

Identify top traffic channels that drive growth for southernproper.comand discover how performance of traffic channels has changed over time.

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southernproper.com Google Ads spend

Evaluate southernproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernproper.com devices

Review southernproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernproper.com top markets

Explore southernproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernproper.com country & global rank

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