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Sep 2026
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Home/Insights/Retailers/southernproper.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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10K
Revenue
Sep 26
3.2K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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Southernproper.com is an e-commerce platform that offers various products catering to Southern American style. The website sells a wide range of apparel and accessories for both men and women, including shirts, pants, hats, belts, and footwear. Customers can purchase these traditional Southern-inspired items conveniently through their online shopping interface.

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southernproper.com Annual Revenue and Growth

southernproper.com's annual sales on its online store amounted to $144.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$144.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
southernproper.com revenue by year

southernproper.com's monthly revenueOVER TIME
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Over the past three months, southernproper.com revenue has experienced decline of 31%, compared to the preceding three months.

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southernproper.com revenue decline for last six months
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OVERVIEW
southernproper.com generated $10,000 in revenue from online sales in September 2026, significantly lower than the typical sports retailer, which sees around $63,600 monthly, and far below the $160.8 million generated by garmin.com. The site's conversion rate of 1.50-2.00% is within the typical sports retailer range of 0.59% to 3.07%. With an average order value (AOV) of $175-200, southernproper.com is also within the typical AOV range of $79 to $562. However, the site recorded only 3,230 sessions, a stark contrast to the typical sports retailer's approximately 25,800 sessions, highlighting the challenges it faces in driving traffic.
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southernproper.com competitors

In September 2026, southernproper.com trails its competitors significantly in sessions, recording 3,230 compared to southernfriedcotton.com’s 4,342, southerncharmclothing.com’s 5,071, southernmarsh.com’s 37,600, overunderclothing.com’s 10,100, and southerntide.com’s 144,000. However, southernproper.com surpasses southernfriedcotton.com in revenue, earning $10,000 against their $7,229. While southernproper.com has a commendable average order value (AOV) range of $175-200, it ranks behind overunderclothing.com’s AOV of $125-150 and southerntide.com’s AOV of $125-150. The conversion rate for southernproper.com, between 1.50-2.00%, trails behind southernfriedcotton.com’s 2.00-2.50%, overunderclothing.com’s 2.50-3.00%, and southerntide.com’s 2.50-3.00%. Additionally, in transactions, southernproper.com ranks lowest with 52, while southerntide.com leads with 3,922. Overall, while southernproper.com excels in certain areas, it significantly lags behind several competitors in key metrics.

southerncharmclothing.com screenshot
#1 southerncharmclothing.com
11.8K
Revenue
5.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
southernfriedcotton.com screenshot
#2 southernfriedcotton.com
7.2K
Revenue
4.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
southernmarsh.com screenshot
#3 southernmarsh.com
47.4K
Revenue
37.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
shopbullfrog.com screenshot
#4 shopbullfrog.com
806.7
Revenue
230
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
overunderclothing.com screenshot
#5 overunderclothing.com
37.4K
Revenue
10.1K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
southernproper.com vs top market performers
southernproper.com
top retailers
conversion rate vs average order value for southernproper.com and its competitors
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Revenue share by device at southernproper.com

In September large majority of sales on southernproper.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on southernproper.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries southernproper.com operates in

southernproper.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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southernproper.com channels

Identify top traffic channels that drive growth for southernproper.comand discover how performance of traffic channels has changed over time.

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southernproper.com Google Ads spend

Evaluate southernproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southernproper.com devices

Review southernproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southernproper.com top markets

Explore southernproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southernproper.com country & global rank

Assess the ranking of southernproper.com among other retailers within its primary country and worldwide.

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