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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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661.4K
Revenue
Sep 25
153.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Southco.com is a website dedicated to the distribution of innovative hardware solutions, specializing in engineered access hardware. Their product line includes latches, hinges, handles, and captive screws that are utilized in various industries worldwide. The website offers detailed product information, technical support, and a convenient platform for purchase inquiries.

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southco.com Annual Revenue and Growth

southco.com's annual sales on its online store amounted to $10.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
southco.com revenue by year

southco.com's monthly revenueOVER TIME
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Over the past three months, southco.com revenue has experienced growth of 81%, compared to the preceding three months.

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southco.com revenue growth for last six months
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OVERVIEW
In September 2025, southco.com generated online sales of $661,359, significantly exceeding the industry median of $133,083, yet far behind the leader, grainger.com, at $60,602,090. With a conversion rate of 1.50-2.00%, Southco's performance is above the low end of the sector's range but below the high of 2.86%. The Average Order Value (AOV) stands at $250-275, just under the industry high of $891 and above the low of $282. Additionally, Southco recorded 153,461 sessions, a notable figure compared to the median of 20,348, yet a fraction of Grainger's impressive 10,581,317 sessions.
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southco.com competitors

When comparing southco.com to its competitors as of September 2025, we can see that while southco.com has a revenue of $661,359, biscoind.com leads with $897,600 in revenue. In terms of transactions, southco.com has 2,529 transactions, while hardwaresource.com follows closely with 1,753 transactions. For sessions, southco.com has 153,461 sessions, whereas biscoind.com has 84,285 sessions. Looking at the Average Order Value (AOV), biscoind.com stands out with an AOV of $525-550, while hardwaresource.com has an AOV of $200-225. Finally, in terms of conversion rate, hardwaresource.com leads with a conversion rate of 3.00-3.50%, while biscoind.com and southco.com are tied with a conversion rate of 2.00-2.50%. Overall, southco.com competes well in terms of revenue and conversion rate but could improve its AOV and sessions to outperform its competitors.

biscoind.com screenshot
#1 biscoind.com
897.6K
Revenue
84.3K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
tchweb.com screenshot
#2 tchweb.com
146.8K
Revenue
17.9K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hardwaresource.com screenshot
#3 hardwaresource.com
353.6K
Revenue
55.6K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
southco.com vs top market performers
southco.com
top retailers
conversion rate vs average order value for southco.com and its competitors
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Revenue share by device at southco.com

In September large majority of sales on southco.com, 96% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on southco.com, 96% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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southco.com channels

Identify top traffic channels that drive growth for southco.comand discover how performance of traffic channels has changed over time.

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southco.com Google Ads spend

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southco.com devices

Review southco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southco.com top markets

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southco.com country & global rank

Assess the ranking of southco.com among other retailers within its primary country and worldwide.

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