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Nov 2025
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Home/Insights/Retailers/southco.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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572K
Revenue
Nov 25
128.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: CONSTRUCTION AND MAINTENANCE

Southco.com is a website dedicated to the distribution of innovative hardware solutions, specializing in engineered access hardware. Their product line includes latches, hinges, handles, and captive screws that are utilized in various industries worldwide. The website offers detailed product information, technical support, and a convenient platform for purchase inquiries.

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southco.com Annual Revenue and Growth

southco.com's annual sales on its online store amounted to $10.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$10.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
southco.com revenue by year

southco.com's monthly revenueOVER TIME
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Over the past three months, southco.com revenue has experienced decline of 23%, compared to the preceding three months.

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southco.com revenue decline for last six months
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OVERVIEW
In November 2025, southco.com generated online sales revenue of $572,013, significantly surpassing the heavy industry and engineering median of $126,511. With a conversion rate of 1.50-2.00%, Southco's performance remains below the high benchmark of 3.12%, while its average order value (AOV) of $250-275 aligns closely with the lower range for the industry. The site recorded 128,747 sessions, notably higher than the median of 19,138 but far behind industry leader grainger.com, which boasted 8,253,682 sessions. Overall, southco.com demonstrates solid metrics amidst a competitive landscape.
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southco.com competitors

In November 2025, southco.com's revenue was $572,013 with 2,133 transactions and 128,747 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, biscoind.com had a higher revenue of $784,906 with fewer transactions (1,244) and sessions (63,245), but a higher AOV of $625-650. tchweb.com had a lower revenue of $135,828 with even fewer transactions (283) and sessions (16,499), but a comparable AOV of $475-500. hardwaresource.com had a revenue of $543,997 with more transactions (2,650) and sessions (55,608) than southco.com, but a lower AOV of $200-225 and a significantly higher conversion rate of 4.50-5.00%. Overall, southco.com falls somewhere in the middle of its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

biscoind.com screenshot
#1 biscoind.com
784.9K
Revenue
63.2K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
tchweb.com screenshot
#2 tchweb.com
135.8K
Revenue
16.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
hardwaresource.com screenshot
#3 hardwaresource.com
544K
Revenue
55.6K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
southco.com vs top market performers
southco.com
top retailers
conversion rate vs average order value for southco.com and its competitors
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Revenue share by device at southco.com

In November large majority of sales on southco.com, 96% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on southco.com, 96% was finalized on desktop devices, with 4.5% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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southco.com channels

Identify top traffic channels that drive growth for southco.comand discover how performance of traffic channels has changed over time.

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southco.com Google Ads spend

Evaluate southco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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southco.com devices

Review southco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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southco.com top markets

Explore southco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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southco.com country & global rank

Assess the ranking of southco.com among other retailers within its primary country and worldwide.

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