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Sep 2025
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Home/Insights/Retailers/softpaws.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for softpaws.comsoftpaws.com

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22.3K
Revenue
Sep 25
11.6K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Softpaws.com is a website that offers a selection of products aimed at pet owners. Their range consists of soft claw covers made from non-toxic materials, suitable for various small breeds of cats and dogs. These products offer a safe alternative to declawing, helping to prevent scratching-related damages.

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softpaws.com Annual Revenue and Growth

softpaws.com's annual sales on its online store amounted to $367.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$367.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
softpaws.com revenue by year

softpaws.com's monthly revenueOVER TIME
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Over the past three months, softpaws.com revenue has experienced decline of 23%, compared to the preceding three months.

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softpaws.com revenue decline for last six months
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OVERVIEW
In September 2025, softpaws.com, operating in the FOOD AND DRINK sector, generated $22,311 in online sales, significantly below the median of $61,068; it achieved a conversion rate of 3.00-3.50%, lower than the high of 6.28%, while its average order value (AOV) ranged from $50-75, which is below the sector's high of $207; with 11,567 sessions, softpaws.com also lagged behind the median of 19,478 sessions in its category, indicating opportunities for growth and enhanced customer engagement in a competitive market dominated by chewy.com, with sales surpassing $241 million.
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softpaws.com competitors

In September 2025, softpaws.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. softpaws.com generated $22,311 in revenue from 387 transactions and 11,567 sessions with a conversion rate ranging from 3.00% to 3.50%. In comparison, purrdypaws.com had $10,461 in revenue from 220 transactions and 3,813 sessions with a higher conversion rate of 5.50% to 6.00%. feliway.com, on the other hand, had significantly higher revenue of $382,305 from 5,557 transactions and 307,938 sessions but a lower conversion rate of 1.50% to 2.00%. purrfectpost.com fell in between with $12,890 in revenue from 250 transactions and 14,272 sessions with a conversion rate of 1.50% to 2.00%. Overall, softpaws.com demonstrated strong performance in key metrics compared to its competitors.

purrdypaws.com screenshot
#1 purrdypaws.com
10.5K
Revenue
3.8K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
feliway.com screenshot
#2 feliway.com
382.3K
Revenue
307.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
purrfectpost.com screenshot
#3 purrfectpost.com
12.9K
Revenue
14.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
softpaws.com vs top market performers
softpaws.com
top retailers
conversion rate vs average order value for softpaws.com and its competitors
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Revenue share by device at softpaws.com

In September large majority of sales on softpaws.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on softpaws.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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softpaws.com channels

Identify top traffic channels that drive growth for softpaws.comand discover how performance of traffic channels has changed over time.

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softpaws.com Google Ads spend

Evaluate softpaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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softpaws.com devices

Review softpaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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softpaws.com top markets

Explore softpaws.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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softpaws.com country & global rank

Assess the ranking of softpaws.com among other retailers within its primary country and worldwide.

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