Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2025

All countries

Home/Insights/Retailers/softpaws.com

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

softpaws.com

Start benchmarking for free

25K

Revenue

12.5K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Softpaws.com is a website that offers a selection of products aimed at pet owners. Their range consists of soft claw covers made from non-toxic materials, suitable for various small breeds of cats and dogs. These products offer a safe alternative to declawing, helping to prevent scratching-related damages.

GRIPS CUSTOMERS & RESEARCH PARTNERS

softpaws.com's revenueOVER TIME
View real-time data

Over the past three months, softpaws.com revenue has experienced decline of 12%, compared to the preceding three months.

View real-time data

softpaws.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

softpaws.com, in the FOOD AND DRINK industry, had a revenue of $24,951 in July 2025, with a conversion rate of 3.00-3.50% and an AOV of $50-75, while the median revenue and sessions in the industry were $63,841 and 20,574 respectively. The largest online store, chewy.com, generated $261,381,223 in revenue and 45,300,244 sessions. A very high conversion rate in the industry was 6.13%, while a very low was 1.38%, with a very high AOV at $204 and a very low at $52.

softpaws.com competitors

In July 2025, softpaws.com generated a revenue of $24,951 with 395 transactions and 12,534 sessions, boasting an average order value (AOV) ranging between $50-$75 and a conversion rate of 3.00-3.50%. When compared to its competitors, purrdypaws.com had lower revenue at $11,012 with 224 transactions and 3,879 sessions, but a higher conversion rate of 5.50-6.00%. feliway.com outperformed all with a significant revenue of $459,804 from 5,826 transactions and 321,753 sessions, featuring a higher AOV of $75-$100 but a lower conversion rate of 1.50-2.00%. purrfectpost.com fell in between, generating $14,099 revenue from 246 transactions and 13,907 sessions, similar AOV to softpaws.com, but a conversion rate of 1.50-2.00%. Overall, softpaws.com positioned itself well with competitive revenue, sessions, and conversion rate among its industry peers in July 2025.

#1 purrdypaws.com

11K

Revenue

3.9K

Sessions

5.5-6.0%

Conv. rate

$25-50

AOV

#2 feliway.com

459.8K

Revenue

321.8K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 purrfectpost.com

14.1K

Revenue

13.9K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

softpaws.com vs top market performers

softpaws.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at softpaws.com

In July large majority of sales on softpaws.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

softpaws.com channels

Identify top traffic channels that drive growth for softpaws.comand discover how performance of traffic channels has changed over time.

softpaws.com Google Ads spend

Evaluate softpaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

softpaws.com devices

Review softpaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

softpaws.com top markets

Explore softpaws.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.