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Jul 2026
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Home/Insights/Retailers/softpaws.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for softpaws.comsoftpaws.com

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26.9K
Revenue
Jul 26
15.3K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Softpaws.com is a website that offers a selection of products aimed at pet owners. Their range consists of soft claw covers made from non-toxic materials, suitable for various small breeds of cats and dogs. These products offer a safe alternative to declawing, helping to prevent scratching-related damages.

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softpaws.com Annual Revenue and Growth

softpaws.com's annual sales on its online store amounted to $318.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$318.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
softpaws.com revenue by year

softpaws.com's monthly revenueOVER TIME
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Over the past three months, softpaws.com revenue has experienced decline of 10%, compared to the preceding three months.

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softpaws.com revenue decline for last six months
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OVERVIEW
In July 2026, softpaws.com, a pet food and supplies category site, generated $26,900 in online sales, while a typical store in the pet food and supplies category makes around $56,100. Its conversion rate of 2.50-3.00% falls within the typical range of 1.46% to 6.11%. The average order value (AOV) of $50-75 is also within the typical range of $55 to $234. With 15,300 sessions, softpaws.com attracted fewer visitors than a typical store in the pet food and supplies category, which sees about 18,200 sessions monthly.
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softpaws.com competitors

In July 2026, softpaws.com trails its competitors significantly in revenue, generating $26,900 compared to feliway.com's $327,000, which puts softpaws.com in third place among its peers. While softpaws.com has 15,300 sessions, it still falls short of feliway.com's 303,000 sessions by 288,000. Its conversion rate, at 2.50-3.00%, is also lower than that of purrdypaws.com, which boasts a conversion rate of 6.00-6.50%. In terms of transactions, softpaws.com processed 399, while feliway.com led with 4,362 transactions, creating a gap of 3,963. Despite its competitive AOV of 50-75, softpaws.com faces challenges in revenue and transaction volume compared to its competitors.

purrdypaws.com screenshot
#1 purrdypaws.com
47.2K
Revenue
14.9K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
feliway.com screenshot
#2 feliway.com
327.3K
Revenue
302.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
purrfectpost.com screenshot
#3 purrfectpost.com
3.2K
Revenue
3.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
softpaws.com vs top market performers
softpaws.com
top retailers
conversion rate vs average order value for softpaws.com and its competitors
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Revenue share by device at softpaws.com

In July large majority of sales on softpaws.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on softpaws.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries softpaws.com operates in

softpaws.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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softpaws.com channels

Identify top traffic channels that drive growth for softpaws.comand discover how performance of traffic channels has changed over time.

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softpaws.com Google Ads spend

Evaluate softpaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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softpaws.com devices

Review softpaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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softpaws.com top markets

Explore softpaws.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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softpaws.com country & global rank

Assess the ranking of softpaws.com among other retailers within its primary country and worldwide.

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