softpaws.com
Softpaws.com is a website that offers a selection of products aimed at pet owners. Their range consists of soft claw covers made from non-toxic materials, suitable for various small breeds of cats and dogs. These products offer a safe alternative to declawing, helping to prevent scratching-related damages.
GRIPS CUSTOMERS & RESEARCH PARTNERS
softpaws.com Annual Revenue and Growth
softpaws.com's annual sales on its online store amounted to $367.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
softpaws.com's monthly revenueOVER TIME
Over the past three months, softpaws.com revenue has experienced decline of 8.4%, compared to the preceding three months.
softpaws.com competitors
In December 2025, softpaws.com generated a revenue of $23,438 from 406 transactions and 12,192 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 3.00-3.50%. In comparison, purrdypaws.com had a lower revenue of $15,573 with 319 transactions and 5,329 sessions, boasting a higher conversion rate of 5.50-6.00% but a lower AOV of $25-50. On the other hand, feliway.com outperformed all competitors with a revenue of $460,964 from 6,599 transactions and 374,040 sessions, although their conversion rate was lower at 1.50-2.00% and their AOV matched softpaws.com at $50-75. Lastly, purrfectpost.com fell behind with a revenue of $12,751, 287 transactions, and 20,535 sessions, along with the lowest conversion rate of 1.00-1.50% and a comparable AOV of $25-50.
Revenue share by device at softpaws.com
In December large majority of sales on softpaws.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
Gain even more insights with the Grips app
softpaws.com channels
Identify top traffic channels that drive growth for softpaws.comand discover how performance of traffic channels has changed over time.
softpaws.com Google Ads spend
Evaluate softpaws.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
softpaws.com devices
Review softpaws.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
