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Oct 2025
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Home/Insights/Retailers/skeletonoptics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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32.2K
Revenue
Oct 25
6.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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Skeleton Optics is a website specializing in the sale and distribution of a wide range of eyewear products. Their inventory features sunglasses, optical glasses, and other eye-catching accessories. The website provides a convenient platform for customers to explore various eyewear options and make purchases from the comfort of their own homes.

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skeletonoptics.com's monthly revenueOVER TIME
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Over the past three months, skeletonoptics.com revenue has experienced growth of 22%, compared to the preceding three months.

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skeletonoptics.com revenue growth for last six months
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OVERVIEW
In October 2025, skeletonoptics.com, operating in the sports industry, generated $32,215 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry high of 3.14%. The site's average order value (AOV) ranged from $250 to $275, well below the industry peak of $550. With 6,060 sessions, skeletonoptics.com struggled against the median of 29,455 and far behind industry leader dickssportinggoods.com, which achieved 38,669,098 sessions. Overall, while the store has potential, it lags in revenue, conversion, and traffic compared to competitors in the SPORTS category.
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skeletonoptics.com competitors

In October 2025, skeletonoptics.com generated a revenue of $32,215 with 125 transactions and 6,060 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 2.00-2.50%. In comparison, jwcooper.com, one of its competitors, outperformed skeletonoptics.com with a revenue of $63,512 from 62 transactions and 7,950 sessions. Despite the higher revenue, jwcooper.com had a lower AOV of $1000-1025 and a conversion rate of 0.50-1.00%. While skeletonoptics.com had a higher conversion rate and AOV, jwcooper.com attracted more sessions and generated significantly more revenue with fewer transactions. This indicates that jwcooper.com may be more efficient in converting sessions into transactions compared to skeletonoptics.com.

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#1 jwcooper.com
63.5K
Revenue
8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
skeletonoptics.com vs top market performers
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conversion rate vs average order value for skeletonoptics.com and its competitors
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Revenue share by device at skeletonoptics.com

In October large majority of sales on skeletonoptics.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on skeletonoptics.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skeletonoptics.com channels

Identify top traffic channels that drive growth for skeletonoptics.comand discover how performance of traffic channels has changed over time.

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skeletonoptics.com Google Ads spend

Evaluate skeletonoptics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skeletonoptics.com devices

Review skeletonoptics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skeletonoptics.com top markets

Explore skeletonoptics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skeletonoptics.com country & global rank

Assess the ranking of skeletonoptics.com among other retailers within its primary country and worldwide.

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