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Apr 2026
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Home/Insights/Retailers/skeletonoptics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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15.1K
Revenue
Apr 26
2.7K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$250-275
AOV
Apr 26
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Skeleton Optics is a website specializing in the sale and distribution of a wide range of eyewear products. Their inventory features sunglasses, optical glasses, and other eye-catching accessories. The website provides a convenient platform for customers to explore various eyewear options and make purchases from the comfort of their own homes.

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skeletonoptics.com Annual Revenue and Growth

skeletonoptics.com's annual sales on its online store amounted to $194.3K in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$194.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skeletonoptics.com revenue by year

skeletonoptics.com's monthly revenueOVER TIME
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Over the past three months, skeletonoptics.com revenue has experienced growth of 0.36%, compared to the preceding three months.

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skeletonoptics.com revenue growth for last six months
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OVERVIEW
In April 2026, skeletonoptics.com generated $15,078 in online sales with a conversion rate of 2.00-2.50%, below the sports industry's median of $80,719 and high of 2.97%, while their average order value (AOV) ranged from $250 to $275, significantly lower than the industry's high of $542; the site attracted 2,674 sessions, far fewer than the median of 33,547 and the leader's impressive 47,861,942 sessions, highlighting opportunities for growth in a competitive market dominated by garmin.com.
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skeletonoptics.com competitors

In April 2026, skeletonoptics.com generated a revenue of $15,078 from 57 transactions, indicating a strong conversion rate of 2.00-2.50% across 2,674 sessions. In comparison, competitor jwcooper.com earned slightly more, at $16,112, but only managed 13 transactions from 1,576 sessions, resulting in a lower conversion rate of 0.50-1.00%. Despite jwcooper.com having a much higher average order value (AOV) between $1,225-1,250, its overall performance suffers due to the low number of transactions. skeletonoptics.com demonstrates better efficiency in converting visits into sales, which is crucial for long-term growth, while also maintaining a reasonable AOV of $250-275. Overall, skeletonoptics.com appears to be performing better in terms of transaction volume and conversion rates compared to its competitor.

jwcooper.com screenshot
#1 jwcooper.com
16.1K
Revenue
1.6K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
skeletonoptics.com vs top market performers
skeletonoptics.com
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conversion rate vs average order value for skeletonoptics.com and its competitors
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Revenue share by device at skeletonoptics.com

In April large majority of sales on skeletonoptics.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on skeletonoptics.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skeletonoptics.com channels

Identify top traffic channels that drive growth for skeletonoptics.comand discover how performance of traffic channels has changed over time.

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skeletonoptics.com Google Ads spend

Evaluate skeletonoptics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skeletonoptics.com devices

Review skeletonoptics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skeletonoptics.com top markets

Explore skeletonoptics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skeletonoptics.com country & global rank

Assess the ranking of skeletonoptics.com among other retailers within its primary country and worldwide.

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