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Nov 2025
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Home/Insights/Retailers/skeletonoptics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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17.4K
Revenue
Nov 25
2.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Skeleton Optics is a website specializing in the sale and distribution of a wide range of eyewear products. Their inventory features sunglasses, optical glasses, and other eye-catching accessories. The website provides a convenient platform for customers to explore various eyewear options and make purchases from the comfort of their own homes.

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skeletonoptics.com's monthly revenueOVER TIME
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Over the past three months, skeletonoptics.com revenue has experienced growth of 29%, compared to the preceding three months.

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skeletonoptics.com revenue growth for last six months
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OVERVIEW
In November 2025, skeletonoptics.com generated $17,375 in online sales, significantly below the sports industry median of $89,556, with a conversion rate of 2.00-2.50%, which is also below the high of 3.31% in the sector. Their average order value (AOV) ranged from $250-275, less than the industry high of $552. The site attracted 2,836 sessions, far below the median of 31,405 and dwarfed by the leading store's 57,640,222 sessions, highlighting challenges in market reach and sales performance compared to larger competitors like garmin.com and dickssportinggoods.com.
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skeletonoptics.com competitors

In November 2025, when comparing Skeleton Optics to its competitor JWCooper, it is evident that Skeleton Optics has a lower revenue of $17,375 compared to JWCooper's $37,966. However, Skeleton Optics has a higher number of transactions at 64 compared to JWCooper's 35. In terms of website traffic, Skeleton Optics has 2,836 sessions while JWCooper has 3,720 sessions. The Average Order Value (AOV) for Skeleton Optics falls within the range of $250-$275, whereas JWCooper's AOV is significantly higher at $1,050-$1,075. Additionally, Skeleton Optics boasts a higher conversion rate of 2.00-2.50% compared to JWCooper's 0.50-1.00%. Overall, while Skeleton Optics may have lower revenue than JWCooper, it excels in the number of transactions, conversion rate, and offers more affordable AOV to customers.

jwcooper.com screenshot
#1 jwcooper.com
38K
Revenue
3.7K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
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TOP MARKET PERFORMERSby revenue
skeletonoptics.com vs top market performers
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conversion rate vs average order value for skeletonoptics.com and its competitors
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Revenue share by device at skeletonoptics.com

In November large majority of sales on skeletonoptics.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on skeletonoptics.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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skeletonoptics.com channels

Identify top traffic channels that drive growth for skeletonoptics.comand discover how performance of traffic channels has changed over time.

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skeletonoptics.com Google Ads spend

Evaluate skeletonoptics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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skeletonoptics.com devices

Review skeletonoptics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skeletonoptics.com top markets

Explore skeletonoptics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skeletonoptics.com country & global rank

Assess the ranking of skeletonoptics.com among other retailers within its primary country and worldwide.

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