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Jan 2026
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Home/Insights/Retailers/separatec.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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48.9K
Revenue
Jan 26
44.8K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Separatec.com is an online platform that offers a variety of undergarments for men. Their product range includes innovative dual pouch underwear, boxer briefs, and trunks. They aim to provide comfortable and functional solutions by separating the male anatomy with a patented design, ensuring enhanced support and reduced heat for everyday wear.

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separatec.com Annual Revenue and Growth

separatec.com's annual sales on its online store amounted to $619.4K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$619.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
separatec.com revenue by year

separatec.com's monthly revenueOVER TIME
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Over the past three months, separatec.com revenue has experienced growth of 61%, compared to the preceding three months.

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separatec.com revenue growth for last six months
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OVERVIEW
In January 2026, separatec.com generated $48,925 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with a conversion rate of 1.00-1.50%, compared to the high benchmark of 3.1%. Its average order value (AOV) ranged from $75 to $100, slightly above the category's low of $76 but far from the high of $390. The site attracted 44,789 sessions, exceeding the median of 38,909 but dwarfed by shein.com’s staggering 279,580,739 sessions, highlighting the competitive landscape and areas for potential growth in traffic and sales conversion.
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separatec.com competitors

In January 2026, separatec.com had a revenue of $48,925 with 523 transactions and 44,789 sessions, resulting in an average order value (AOV) of $75-$100 and a conversion rate of 1.00-1.50%. Compared to its competitors, separatec.com falls behind in revenue with just-wears.com leading at $185,295, followed by saxxunderwear.com at $280,930. In terms of transactions, separatec.com ranks lower than just-wears.com and saxxunderwear.com but performs better than turqsport.com and bamboounderwear.com. The AOV for separatec.com is comparable to sheathunderwear.com and saxxunderwear.com, while the conversion rate is similar to just-wears.com. Despite not being the top performer in each metric, separatec.com holds its own against its competitors in the underwear industry in January 2026.

just-wears.com screenshot
#1 just-wears.com
185.3K
Revenue
88.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
sheathunderwear.com screenshot
#2 sheathunderwear.com
132.9K
Revenue
75.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
turqsport.com screenshot
#3 turqsport.com
12.5K
Revenue
2.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
bamboounderwear.com screenshot
#4 bamboounderwear.com
13.2K
Revenue
51.2K
Sessions
0.0-0.5%
Conv. rate
$50-75
AOV
saxxunderwear.com screenshot
#5 saxxunderwear.com
280.9K
Revenue
236K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
separatec.com vs top market performers
separatec.com
top retailers
conversion rate vs average order value for separatec.com and its competitors
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Revenue share by device at separatec.com

In January large majority of sales on separatec.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In January large majority of sales on separatec.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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separatec.com channels

Identify top traffic channels that drive growth for separatec.comand discover how performance of traffic channels has changed over time.

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separatec.com Google Ads spend

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separatec.com devices

Review separatec.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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separatec.com top markets

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separatec.com country & global rank

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