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Jul 2025
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Home/Insights/Retailers/secretserpents.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.5K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Secretserpents.com is a website selling various art and music merchandise. Customers can find an array of limited edition concert posters, gig prints, vinyl records, and other collectible items for sale. The site serves as a platform to browse and purchase a wide range of artistic goods related to popular music acts.

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secretserpents.com's revenueOVER TIME
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Over the past three months, secretserpents.com revenue has experienced decline of 40%, compared to the preceding three months.

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secretserpents.com revenue decline for last six months
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OVERVIEW
In July 2025, secretserpents.com, an MUSIC industry website, generated $2,472 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $75-100. This is below the industry median revenue of $50,773 and the highest AOV of $653. The website had 2,060 sessions, significantly lower than the top store, reverb.com, with 15,735,439 sessions. The industry's median sessions are 15,877, showing room for improvement in driving traffic and increasing revenue for secretserpents.com.
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secretserpents.com competitors

In July 2025, secretserpents.com falls short compared to its competitor haightstreetart.org in terms of revenue, with secretserpents.com generating $2,472 while haightstreetart.org generates $26,763. Additionally, haightstreetart.org has more transactions at 111 compared to secretserpents.com's 32. The number of sessions also favors haightstreetart.org with 5,094 sessions, significantly more than secretserpents.com's 2,060 sessions. Moreover, haightstreetart.org boasts a higher average order value (AOV) ranging between $225-250, whereas secretserpents.com's AOV is $75-100. However, secretserpents.com does have a comparable conversion rate of 1.50-2.00%, slightly lower than haightstreetart.org's conversion rate of 2.00-2.50%. Overall, haightstreetart.org outperforms secretserpents.com in terms of revenue, transactions, sessions, and AOV, highlighting areas where secretserpents.com can strive to improve for better competitiveness in the market.

haightstreetart.org screenshot
#1 haightstreetart.org
26.8K
Revenue
5.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
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secretserpents.com vs top market performers
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conversion rate vs average order value for secretserpents.com and its competitors
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Revenue share by device at secretserpents.com

In July large majority of sales on secretserpents.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on secretserpents.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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secretserpents.com channels

Identify top traffic channels that drive growth for secretserpents.comand discover how performance of traffic channels has changed over time.

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secretserpents.com Google Ads spend

Evaluate secretserpents.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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secretserpents.com devices

Review secretserpents.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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secretserpents.com top markets

Explore secretserpents.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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secretserpents.com country & global rank

Assess the ranking of secretserpents.com among other retailers within its primary country and worldwide.

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