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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

secretlab.eu

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5.2M

Revenue

639K

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

Main country of store: FRANCE
Website category: GAMES

Discover multi-award winning Secretlab gaming chairs, engineered for comfort and ergonomics during long hours of work or gaming.

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secretlab.eu's revenueOVER TIME
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Over the past three months, secretlab.eu revenue has experienced decline of 41%, compared to the preceding three months.

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secretlab.eu revenue decline for last six months

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OVERVIEW

In May 2025, secretlab.eu in the GAMES industry generated $5,169,975 in online sales revenue, with a median revenue of $109,096. The conversion rate for secretlab.eu was between 1.50-2.00%, while the highest conversion rate in the industry was 3.9% and the lowest was 0.55%. The Average Order Value (AOV) for secretlab.eu was $425-450, with a high AOV of $499 and a low AOV of $60 in the industry. secretlab.eu had 639,018 sessions, while the store with the highest sessions was nintendo.com with 62,129,762 sessions, and the median sessions in the industry were 46,322.

secretlab.eu competitors

In May 2025, secretlab.eu generated a revenue of €5,169,975 from 11,676 transactions and 639,018 sessions, with an average order value (AOV) ranging between €425-€450 and a conversion rate of 1.50-2.00%. Compared to its competitors, secretlab.eu falls behind Herman Miller (hermanmiller.com) in terms of revenue, with Herman Miller earning €9,245,559 from 8,216 transactions and 1,964,216 sessions, boasting a higher AOV of €1,125-€1,150 but a lower conversion rate of 0.00-0.50%. However, when compared to chairgo.de, recaro-gaming.com, and noblechairs.de, secretlab.eu outperforms in revenue, transactions, sessions, and AOV. secretlab.co, a competitor, closely aligns with secretlab.eu in terms of revenue, transactions, AOV, and conversion rate, with the main difference being the number of sessions where secretlab.eu has the upper hand.

#1 secretlab.co

3.5M

Revenue

759.7K

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#2 hermanmiller.com

9.2M

Revenue

Sessions

0.0-0.5%

Conv. rate

$1100-1200

AOV

#3 noblechairs.com

301.4K

Revenue

55K

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

#4 recaro-gaming.com

282.6K

Revenue

23.3K

Sessions

2.0-2.5%

Conv. rate

$500-600

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

secretlab.eu vs top market performers

secretlab.eu

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Revenue share by device at secretlab.eu

In May large majority of sales on secretlab.eu, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

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secretlab.eu channels

Identify top traffic channels that drive growth for secretlab.euand discover how performance of traffic channels has changed over time.

secretlab.eu Google Ads spend

Evaluate secretlab.eu's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

secretlab.eu devices

Review secretlab.eu's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

secretlab.eu top markets

Explore secretlab.eu's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.