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Nov 2025
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Home/Insights/Retailers/scubaonline.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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187.7K
Revenue
Nov 25
39.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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Scubaonline.de is a website that offers a variety of products related to scuba diving. They sell equipment such as masks, fins, regulators, and wetsuits. Additionally, they provide a range of accessories like dive computers, underwater cameras, and dive lights. The site also offers maintenance services and diving courses.

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scubaonline.de Annual Revenue and Growth

scubaonline.de's annual sales on its online store amounted to $2.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
scubaonline.de revenue by year

scubaonline.de's monthly revenueOVER TIME
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Over the past three months, scubaonline.de revenue has experienced decline of 3.3%, compared to the preceding three months.

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scubaonline.de revenue decline for last six months
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OVERVIEW
In November 2025, scubaonline.de generated $187,718 in online sales, outperforming the sports industry's median revenue of $89,556, yet trailing the leading store, garmin.com, at $203,335,992. With a conversion rate of 1.50-2.00%, it remains below the high benchmark of 3.31% but above the low of 0.69%. The average order value (AOV) ranged from $250-275, significantly less than the industry's high of $552 and well above the low of $76. The website attracted 39,135 sessions, surpassing the median of 31,405 while falling short of the highest volume from dickssportinggoods.com at 57,640,222 sessions.
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scubaonline.de competitors

In November 2025, scubaonline.de performed reasonably well compared to its competitors. While scubaonline.de generated a revenue of 187,718 with 707 transactions and 39,135 sessions, its average order value (AOV) ranged between 250-275 and conversion rate was 1.50-2.00. In contrast, tauchversand.com had a revenue of 161,917 with 942 transactions and 54,878 sessions, a lower AOV of 150-175, but similar conversion rate. atlantis-onlineshop.de outperformed scubaonline.de with a revenue of 292,479, 834 transactions, and 49,335 sessions, along with a higher AOV of 350-375, and the same conversion rate. aqualung.com lagged behind with a revenue of 117,892, 681 transactions, and 62,935 sessions, a lower AOV of 150-175, and a conversion rate of 1.00-1.50. On the other hand, scuba.com excelled with a significantly higher revenue of 1,117,428, 3,780 transactions, and 304,087 sessions, along with a higher AOV of 275-300, but a similar conversion rate.

tauchversand.com screenshot
#1 tauchversand.com
161.9K
Revenue
54.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
atlantis-onlineshop.de screenshot
#2 atlantis-onlineshop.de
292.5K
Revenue
49.3K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
aqualung.com screenshot
#3 aqualung.com
117.9K
Revenue
62.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
scuba.com screenshot
#4 scuba.com
1.1M
Revenue
304.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
scubaonline.de vs top market performers
scubaonline.de
top retailers
conversion rate vs average order value for scubaonline.de and its competitors
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Revenue share by device at scubaonline.de

In November large majority of sales on scubaonline.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on scubaonline.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scubaonline.de channels

Identify top traffic channels that drive growth for scubaonline.deand discover how performance of traffic channels has changed over time.

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scubaonline.de Google Ads spend

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scubaonline.de devices

Review scubaonline.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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scubaonline.de top markets

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scubaonline.de country & global rank

Assess the ranking of scubaonline.de among other retailers within its primary country and worldwide.

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