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Dec 2025
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Home/Insights/Retailers/sankofaedition.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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33.2K
Revenue
Dec 25
10.6K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

Sankofa Edition is a website that offers a wide range of products inspired by African culture and heritage. Their inventory includes artwork, clothing, accessories, home decor, books, and music. Focusing on highlighting African traditions, the website aims to provide authentic products to their customers.

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sankofaedition.com Annual Revenue and Growth

sankofaedition.com's annual sales on its online store amounted to $476.5K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$476.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sankofaedition.com revenue by year

sankofaedition.com's monthly revenueOVER TIME
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Over the past three months, sankofaedition.com revenue has experienced decline of 19%, compared to the preceding three months.

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sankofaedition.com revenue decline for last six months
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OVERVIEW
In December 2025, sankofaedition.com generated $33,244 in online sales, significantly surpassing the median revenue of $13,285 in the science and education/universities and colleges sector. The site's conversion rate ranged between 2.00-2.50%, approaching the sector's high of 2.82%. With an average order value (AOV) of $125-150, it is competitive compared to the sector's high of $294. The site recorded 10,562 sessions, well above the median of 5,032, although far from the leading site's 650,586 sessions. Overall, sankofaedition.com demonstrates strong performance metrics within its industry.
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sankofaedition.com competitors

In December 2025, sankofaedition.com reported revenue of $33,244 from 254 transactions and 10,562 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 2.00-2.50%. Compared to its competitors, sankofaedition.com falls behind in revenue when compared to diplomaframe.com with $863,922 and jostens.com with $32,693,251. However, it outperforms midwestglobalgroup.com with $8,702 and thesashcompany.com with $40,359. In terms of transactions and sessions, sankofaedition.com is closer to graduationcapandgown.com, which reported 294 transactions and 12,491 sessions. The AOV for sankofaedition.com is on par with midwestglobalgroup.com and lower than diplomaframe.com and jostens.com. Additionally, the conversion rate of sankofaedition.com is similar to graduationcapandgown.com and diplomaframe.com but lower than jostens.com.

thesashcompany.com screenshot
#1 thesashcompany.com
40.4K
Revenue
22.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
graduationcapandgown.com screenshot
#2 graduationcapandgown.com
96.3K
Revenue
12.5K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
midwestglobalgroup.com screenshot
#3 midwestglobalgroup.com
8.7K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
diplomaframe.com screenshot
#4 diplomaframe.com
863.9K
Revenue
100.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
jostens.com screenshot
#5 jostens.com
32.7M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
sankofaedition.com vs top market performers
sankofaedition.com
top retailers
conversion rate vs average order value for sankofaedition.com and its competitors
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Revenue share by device at sankofaedition.com

In December large majority of sales on sankofaedition.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sankofaedition.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sankofaedition.com channels

Identify top traffic channels that drive growth for sankofaedition.comand discover how performance of traffic channels has changed over time.

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sankofaedition.com Google Ads spend

Evaluate sankofaedition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sankofaedition.com devices

Review sankofaedition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sankofaedition.com top markets

Explore sankofaedition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sankofaedition.com country & global rank

Assess the ranking of sankofaedition.com among other retailers within its primary country and worldwide.

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