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May 2025
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Home/Insights/Retailers/sankofaedition.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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67.4K
Revenue
17.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

Sankofa Edition is a website that offers a wide range of products inspired by African culture and heritage. Their inventory includes artwork, clothing, accessories, home decor, books, and music. Focusing on highlighting African traditions, the website aims to provide authentic products to their customers.

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sankofaedition.com's revenueOVER TIME
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Over the past three months, sankofaedition.com revenue has experienced growth of 146%, compared to the preceding three months.

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sankofaedition.com revenue growth for last six months
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OVERVIEW
sankofaedition.com, an industry leader in science and education/universities and colleges, recorded a revenue of $67,373 for online sales in May 2025, with a median revenue of $16,960 in the same category. The website boasts a conversion rate of 2.50-3.00%, while the highest in the category is 3.77% and the lowest is 1.75%. The average order value (AOV) falls within the range of $125-150, with the highest AOV at $338 and the lowest at $119. Additionally, the website had 17,852 sessions, compared to the highest recorded sessions at 472,432 by gregmat.com and a median of 4,090 in the industry.
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sankofaedition.com competitors

In May 2025, Sankofa Edition stands out in terms of revenue compared to its competitors. While Sankofa Edition generated $67,373 in revenue from 506 transactions and 17,852 sessions with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 2.50-3.00%, its competitors had varying levels of performance. The Sash Company generated $63,041 in revenue from 509 transactions and 26,117 sessions with an AOV of $100-125 and a conversion rate of 1.50-2.00%. On the other hand, Jostens achieved a significantly higher revenue of $17,021,171 from 55,997 transactions and 2,359,682 sessions with an AOV of $300-325 and a conversion rate of 2.00-2.50%. Diploma Frame, Graduation Cap and Gown, and Midwest Global Group also had their own respective revenue, transactions, sessions, AOV, and conversion rate metrics in comparison to Sankofa Edition.

thesashcompany.com screenshot
#1 thesashcompany.com
63K
Revenue
26.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
graduationcapandgown.com screenshot
#2 graduationcapandgown.com
486.4K
Revenue
62.4K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
midwestglobalgroup.com screenshot
#3 midwestglobalgroup.com
9.5K
Revenue
3.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
diplomaframe.com screenshot
#4 diplomaframe.com
1.4M
Revenue
160K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
jostens.com screenshot
#5 jostens.com
17M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
sankofaedition.com vs top market performers
sankofaedition.com
top retailers
conversion rate vs average order value for sankofaedition.com and its competitors
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Revenue share by device at sankofaedition.com

In May large majority of sales on sankofaedition.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on sankofaedition.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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sankofaedition.com channels

Identify top traffic channels that drive growth for sankofaedition.comand discover how performance of traffic channels has changed over time.

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sankofaedition.com Google Ads spend

Evaluate sankofaedition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sankofaedition.com devices

Review sankofaedition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sankofaedition.com top markets

Explore sankofaedition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sankofaedition.com country & global rank

Assess the ranking of sankofaedition.com among other retailers within its primary country and worldwide.

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