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Home/Insights/Retailers/sankofaedition.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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28.8K
Revenue
Oct 25
7.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

Sankofa Edition is a website that offers a wide range of products inspired by African culture and heritage. Their inventory includes artwork, clothing, accessories, home decor, books, and music. Focusing on highlighting African traditions, the website aims to provide authentic products to their customers.

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sankofaedition.com Annual Revenue and Growth

sankofaedition.com's annual sales on its online store amounted to $476.5K in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$476.5K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sankofaedition.com revenue by year

sankofaedition.com's monthly revenueOVER TIME
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Over the past three months, sankofaedition.com revenue has experienced decline of 45%, compared to the preceding three months.

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sankofaedition.com revenue decline for last six months
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OVERVIEW
In October 2025, sankofaedition.com achieved an online sales revenue of $28,821, surpassing the industry median of $17,227 for science and education institutions. With a conversion rate of 2.50-3.00%, it performs competitively against the high industry benchmark of 3.26%. The average order value (AOV) ranged between $125-150, slightly below the high of $251 but above the low of $100. The website garnered 7,820 sessions, exceeding the median of 3,835 in its category, though still significantly lower than the top performer, gregmat.com, which recorded 842,523 sessions.
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sankofaedition.com competitors

In October 2025, sankofaedition.com reported a revenue of $28,821 with 228 transactions and 7,820 sessions. The average order value (AOV) was between $125-$150, and the conversion rate ranged from 2.50-3.00%. When compared to its competitors, sankofaedition.com falls behind in terms of revenue and sessions but performs better in terms of conversion rate and AOV. For example, diplomaframe.com generated a revenue of $677,651 with 1,061 transactions and 74,482 sessions, but had a lower conversion rate of 1.00-1.50% and a higher AOV of $625-$650. jostens.com outperformed all competitors with a revenue of $48,718,614, 154,358 transactions, and 4,742,454 sessions, but had a similar conversion rate and AOV range as sankofaedition.com. Overall, while sankofaedition.com may not lead in revenue or sessions, its strong conversion rate and AOV place it competitively in the market.

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24.2K
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11.4K
Sessions
1.5-2.0%
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AOV
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82K
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13.4K
Sessions
1.5-2.0%
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AOV
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#3 midwestglobalgroup.com
5.4K
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1.8K
Sessions
1.5-2.0%
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AOV
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#4 diplomaframe.com
677.7K
Revenue
74.5K
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
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#5 jostens.com
48.7M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
sankofaedition.com vs top market performers
sankofaedition.com
top retailers
conversion rate vs average order value for sankofaedition.com and its competitors
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Revenue share by device at sankofaedition.com

In October large majority of sales on sankofaedition.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sankofaedition.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sankofaedition.com channels

Identify top traffic channels that drive growth for sankofaedition.comand discover how performance of traffic channels has changed over time.

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sankofaedition.com Google Ads spend

Evaluate sankofaedition.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sankofaedition.com devices

Review sankofaedition.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sankofaedition.com top markets

Explore sankofaedition.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sankofaedition.com country & global rank

Assess the ranking of sankofaedition.com among other retailers within its primary country and worldwide.

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