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Oct 2025
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Home/Insights/Retailers/graduationcapandgown.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for graduationcapandgown.comgraduationcapandgown.com

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82K
Revenue
Oct 25
13.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

graduationcapandgown.com is a website that sells graduation attire and accessories. Their product offerings include graduation caps and gowns, tassels, stoles, and diploma covers. They cater to individuals and institutions hosting graduation ceremonies, providing a range of traditional and customized options at affordable prices.

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graduationcapandgown.com Annual Revenue and Growth

graduationcapandgown.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
graduationcapandgown.com revenue by year

graduationcapandgown.com's monthly revenueOVER TIME
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Over the past three months, graduationcapandgown.com revenue has experienced decline of 70%, compared to the preceding three months.

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graduationcapandgown.com revenue decline for last six months
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OVERVIEW
In October 2025, graduationcapandgown.com achieved online sales revenue of $82,022, significantly surpassing the median of $17,227 in the science and education/universities and colleges sector, yet far behind the leader, gregmat.com at $9,061,762. With a conversion rate between 1.50-2.00%, it remains just below the high benchmark of 3.26%. The average order value (AOV) ranged from $300-325, exceeding the low sector average of $100 and higher than the $251 benchmark. The site garnered 13,376 sessions, notably higher than the median of 3,835 but dwarfed by gregmat.com's 842,523 sessions.
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graduationcapandgown.com competitors

When comparing graduationcapandgown.com to its competitors in October 2025, graduationcapandgown.com stands out with a revenue of $82,022 from 258 transactions and 13,376 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. In contrast, Sankofa Edition has a revenue of $28,821 from 228 transactions and 7,820 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. The Sash Company follows with $24,231 in revenue from 221 transactions and 11,375 sessions, AOV of $100-125, and a conversion rate of 1.50-2.00%. My Graduation Store performs well with $41,071 in revenue from 72 transactions and 2,136 sessions, boasting an AOV of $550-575 and a conversion rate of 3.00-3.50%. Willsie Co. and Endeavor Graduation round out the competitors with varying revenue, transactions, sessions, AOV, and conversion rates.

sankofaedition.com screenshot
#1 sankofaedition.com
28.8K
Revenue
7.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
thesashcompany.com screenshot
#2 thesashcompany.com
24.2K
Revenue
11.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mygraduationstore.com screenshot
#3 mygraduationstore.com
41.1K
Revenue
2.1K
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
willsieco.com screenshot
#4 willsieco.com
14.5K
Revenue
3.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
endeagraduation.com screenshot
#5 endeagraduation.com
10.5K
Revenue
3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
graduationcapandgown.com vs top market performers
graduationcapandgown.com
top retailers
conversion rate vs average order value for graduationcapandgown.com and its competitors
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Revenue share by device at graduationcapandgown.com

In October large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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graduationcapandgown.com channels

Identify top traffic channels that drive growth for graduationcapandgown.comand discover how performance of traffic channels has changed over time.

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graduationcapandgown.com Google Ads spend

Evaluate graduationcapandgown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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graduationcapandgown.com devices

Review graduationcapandgown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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graduationcapandgown.com top markets

Explore graduationcapandgown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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graduationcapandgown.com country & global rank

Assess the ranking of graduationcapandgown.com among other retailers within its primary country and worldwide.

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