Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/graduationcapandgown.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for graduationcapandgown.comgraduationcapandgown.com

Start benchmarking for free
Sign in with GoogleSign up with Google
96.3K
Revenue
Dec 25
12.5K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$325-350
AOV
Dec 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

graduationcapandgown.com is a website that sells graduation attire and accessories. Their product offerings include graduation caps and gowns, tassels, stoles, and diploma covers. They cater to individuals and institutions hosting graduation ceremonies, providing a range of traditional and customized options at affordable prices.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

graduationcapandgown.com Annual Revenue and Growth

graduationcapandgown.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
graduationcapandgown.com revenue by year

graduationcapandgown.com's monthly revenueOVER TIME
View real-time data

Over the past three months, graduationcapandgown.com revenue has experienced decline of 19%, compared to the preceding three months.

View real-time data
graduationcapandgown.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, graduationcapandgown.com generated $96,292 in online sales, significantly surpassing the median revenue of $13,285 in the UNIVERSITIES AND COLLEGES sector. With a conversion rate of 2.00-2.50%, it performs well against the median of 1.31% and a high of 2.82%. The average order value (AOV) ranges between $325-350, exceeding the sector's high of $294. The website attracted 12,491 sessions, which, while impressive, pales in comparison to gregmat.com's 650,586 sessions, although it still exceeds the median of 5,032 in the industry, showcasing solid engagement and revenue performance overall.
Read more

graduationcapandgown.com competitors

When comparing graduationcapandgown.com to its competitors in December 2025, we can see that graduationcapandgown.com had a revenue of $96,292 with 294 transactions and 12,491 sessions. The Average Order Value (AOV) ranged from $325 to $350, and the conversion rate was between 2.00% and 2.50%. In contrast, Sankofa Edition had a revenue of $33,244 with 254 transactions and 10,562 sessions, with an AOV of $125 to $150 and a conversion rate of 2.00% to 2.50%. The Sash Company had a revenue of $40,359 with 324 transactions and 22,809 sessions, a lower AOV of $100 to $125, and a conversion rate of 1.00% to 1.50%. My Graduation Store had a revenue of $32,086 with 57 transactions and 1,810 sessions, but a higher AOV of $550 to $575 and a conversion rate of 3.00% to 3.50%. Willsie Co had a revenue of $14,795 with 83 transactions and 3,525 sessions, an AOV of $175 to $200, and a conversion rate of 2.00% to 2.50%. Lastly, Endea Graduation had a revenue of $17,199 with 360 transactions and 9,015 sessions, but the lowest AOV of $25 to $50 and the highest conversion rate of 3.50% to 4.00%.

sankofaedition.com screenshot
#1 sankofaedition.com
33.2K
Revenue
10.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
thesashcompany.com screenshot
#2 thesashcompany.com
40.4K
Revenue
22.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
mygraduationstore.com screenshot
#3 mygraduationstore.com
32.1K
Revenue
1.8K
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
willsieco.com screenshot
#4 willsieco.com
14.8K
Revenue
3.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
endeagraduation.com screenshot
#5 endeagraduation.com
17.2K
Revenue
9K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
graduationcapandgown.com vs top market performers
graduationcapandgown.com
top retailers
conversion rate vs average order value for graduationcapandgown.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at graduationcapandgown.com

In December large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

graduationcapandgown.com channels

Identify top traffic channels that drive growth for graduationcapandgown.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

graduationcapandgown.com Google Ads spend

Evaluate graduationcapandgown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

graduationcapandgown.com devices

Review graduationcapandgown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

graduationcapandgown.com top markets

Explore graduationcapandgown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

graduationcapandgown.com country & global rank

Assess the ranking of graduationcapandgown.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard