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Aug 2025
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Home/Insights/Retailers/graduationcapandgown.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for graduationcapandgown.comgraduationcapandgown.com

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101.9K
Revenue
Aug 25
13.1K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$325-350
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

graduationcapandgown.com is a website that sells graduation attire and accessories. Their product offerings include graduation caps and gowns, tassels, stoles, and diploma covers. They cater to individuals and institutions hosting graduation ceremonies, providing a range of traditional and customized options at affordable prices.

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graduationcapandgown.com Annual Revenue and Growth

graduationcapandgown.com's annual sales on its online store amounted to $2.3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
graduationcapandgown.com revenue by year

graduationcapandgown.com's monthly revenueOVER TIME
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Over the past three months, graduationcapandgown.com revenue has experienced decline of 68%, compared to the preceding three months.

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graduationcapandgown.com revenue decline for last six months
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OVERVIEW
graduationcapandgown.com, in the UNIVERSITIES AND COLLEGES industry, had a revenue of $101,937 in August 2025, with a median revenue of $18,558. The store's conversion rate is between 2.00-2.50%, while a very high rate in the category is 3.3% and a low rate is 1.68%. The average order value (AOV) is between $325-350, with a very high AOV of $263 and a low AOV of $100. The store had 13,097 sessions, compared to the highest of 814,985 from gregmat.com and a median of 3,338 in the industry.
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graduationcapandgown.com competitors

In August 2025, graduationcapandgown.com outperformed its competitors in terms of revenue, with $101,937 compared to the closest competitor, sankofaedition.com, with $29,494. graduationcapandgown.com also had the highest number of transactions at 309, followed by thesashcompany.com with 191 transactions. However, graduationcapandgown.com had a lower conversion rate range of 2.00-2.50% compared to mygraduationstore.com with a range of 3.00-3.50%. Additionally, graduationcapandgown.com had a higher Average Order Value (AOV) range of $325-350 compared to competitors like willsieco.com with a range of $150-175. Despite having a slightly lower conversion rate, graduationcapandgown.com demonstrated strong performance in revenue and transactions when compared to its competitors in the graduation apparel industry.

sankofaedition.com screenshot
#1 sankofaedition.com
29.5K
Revenue
8.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thesashcompany.com screenshot
#2 thesashcompany.com
22.3K
Revenue
10.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mygraduationstore.com screenshot
#3 mygraduationstore.com
22.2K
Revenue
1.2K
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
willsieco.com screenshot
#4 willsieco.com
6.3K
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
endeagraduation.com screenshot
#5 endeagraduation.com
4.3K
Revenue
1.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
graduationcapandgown.com vs top market performers
graduationcapandgown.com
top retailers
conversion rate vs average order value for graduationcapandgown.com and its competitors
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Revenue share by device at graduationcapandgown.com

In August large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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graduationcapandgown.com channels

Identify top traffic channels that drive growth for graduationcapandgown.comand discover how performance of traffic channels has changed over time.

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graduationcapandgown.com Google Ads spend

Evaluate graduationcapandgown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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graduationcapandgown.com devices

Review graduationcapandgown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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graduationcapandgown.com top markets

Explore graduationcapandgown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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graduationcapandgown.com country & global rank

Assess the ranking of graduationcapandgown.com among other retailers within its primary country and worldwide.

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