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Jan 2026
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Home/Insights/Retailers/graduationcapandgown.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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115.9K
Revenue
Jan 26
13.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$325-350
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: UNIVERSITIES AND COLLEGES

graduationcapandgown.com is a website that sells graduation attire and accessories. Their product offerings include graduation caps and gowns, tassels, stoles, and diploma covers. They cater to individuals and institutions hosting graduation ceremonies, providing a range of traditional and customized options at affordable prices.

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graduationcapandgown.com Annual Revenue and Growth

graduationcapandgown.com's annual sales on its online store amounted to $2.9M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$2.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
graduationcapandgown.com revenue by year

graduationcapandgown.com's monthly revenueOVER TIME
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Over the past three months, graduationcapandgown.com revenue has experienced growth of 11%, compared to the preceding three months.

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graduationcapandgown.com revenue growth for last six months
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OVERVIEW
In January 2026, graduationcapandgown.com generated $115,861 in online sales, significantly outperforming the industry median of $12,237 in the science and education sector. With a conversion rate of 2.00-2.50%, it is close to the high benchmark of 2.7%. The average order value (AOV) ranges from $325-350, surpassing the industry high of $297. The site attracted 13,412 sessions, notably higher than the median of 3,491, though still far from the leading store, gregmat.com, which had 554,815 sessions. These metrics underscore graduationcapandgown.com's strong performance within its competitive landscape.
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graduationcapandgown.com competitors

In January 2026, graduationcapandgown.com outperformed its competitors in terms of revenue, generating $115,861 compared to Sankofa Edition at $38,039, My Graduation Store at $49,165, and Endea Graduation at $9,511. The website also had the highest number of transactions with 333, followed by Sankofa Edition at 276, My Graduation Store at 88, and Endea Graduation at 80. Despite having a lower conversion rate range of 2.00-2.50%, graduationcapandgown.com still managed to have a higher average order value (AOV) range of $325-350 compared to its competitors. Additionally, graduationcapandgown.com had the highest number of sessions at 13,412, indicating a strong online presence and customer engagement.

sankofaedition.com screenshot
#1 sankofaedition.com
38K
Revenue
10.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
mygraduationstore.com screenshot
#2 mygraduationstore.com
49.2K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$500-600
AOV
endeagraduation.com screenshot
#3 endeagraduation.com
9.5K
Revenue
2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
jostens.com screenshot
#4 jostens.com
42.4M
Revenue
4.1M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
graduationcapandgown.com vs top market performers
graduationcapandgown.com
top retailers
conversion rate vs average order value for graduationcapandgown.com and its competitors
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Revenue share by device at graduationcapandgown.com

In January large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on graduationcapandgown.com, 100% was finalized on desktop devices, with 0.45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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graduationcapandgown.com channels

Identify top traffic channels that drive growth for graduationcapandgown.comand discover how performance of traffic channels has changed over time.

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graduationcapandgown.com Google Ads spend

Evaluate graduationcapandgown.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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graduationcapandgown.com devices

Review graduationcapandgown.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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graduationcapandgown.com top markets

Explore graduationcapandgown.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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graduationcapandgown.com country & global rank

Assess the ranking of graduationcapandgown.com among other retailers within its primary country and worldwide.

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