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Apr 2026
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Home/Insights/Retailers/russellathletic.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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137.4K
Revenue
Apr 26
68.7K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Russellathletic.com is an e-commerce platform that offers a wide range of clothing and accessories. Their inventory includes sportswear, activewear, casual apparel, and accessories for men, women, and children. The website caters to individuals seeking quality and style for their active and everyday lifestyles.

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russellathletic.com Annual Revenue and Growth

russellathletic.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
russellathletic.com revenue by year

russellathletic.com's monthly revenueOVER TIME
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Over the past three months, russellathletic.com revenue has experienced decline of 22%, compared to the preceding three months.

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russellathletic.com revenue decline for last six months
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OVERVIEW
In April 2026, russellathletic.com generated $137,434 in online sales, significantly outperforming the sports industry median of $80,719, with a conversion rate of 2.00-2.50%, slightly below the high of 2.97% but above the low of 0.6%. The site's average order value (AOV) ranged between $75-100, lower than the high AOV of $542 and above the low of $81. Additionally, it recorded 68,678 sessions, well above the median of 33,547, though far behind the leader, dickssportinggoods.com, with 47,861,942 sessions, highlighting its strong online presence in the sports category.
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russellathletic.com competitors

In April 2026, russellathletic.com generated $137,434 in revenue with 1,650 transactions from 68,678 sessions, yielding a conversion rate of 2.00-2.50%. Comparatively, tascperformance.com led the group with an impressive $564,145 in revenue and a higher conversion rate of 5.00-5.50%, despite having more sessions at 89,901. barbellapparel.com achieved $248,648 in revenue, though its conversion rate matched that of independenttradingco.com at 1.50-2.00%, highlighting lower performance than russellathletic.com in terms of conversions. augustasportswear.com struggled with only $41,657 in revenue and a modest 2.50-3.00% conversion rate, emphasizing the challenges it faces in a competitive market. Overall, russellathletic.com performs competitively against its peers, particularly against augustasportswear.com and independenttradingco.com, while lagging behind the higher-revenue sites.

augustasportswear.com screenshot
#1 augustasportswear.com
41.7K
Revenue
6K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
tascperformance.com screenshot
#2 tascperformance.com
564.1K
Revenue
89.9K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
independenttradingco.com screenshot
#3 independenttradingco.com
177.8K
Revenue
62.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
barbellapparel.com screenshot
#4 barbellapparel.com
248.6K
Revenue
114.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cottonmill.com screenshot
#5 cottonmill.com
23.6K
Revenue
9.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
russellathletic.com vs top market performers
russellathletic.com
top retailers
conversion rate vs average order value for russellathletic.com and its competitors
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Revenue share by device at russellathletic.com

In April large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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russellathletic.com channels

Identify top traffic channels that drive growth for russellathletic.comand discover how performance of traffic channels has changed over time.

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russellathletic.com Google Ads spend

Evaluate russellathletic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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russellathletic.com devices

Review russellathletic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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russellathletic.com top markets

Explore russellathletic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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russellathletic.com country & global rank

Assess the ranking of russellathletic.com among other retailers within its primary country and worldwide.

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