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Sep 2025
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Home/Insights/Retailers/russellathletic.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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121.2K
Revenue
Sep 25
87.3K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Russellathletic.com is an e-commerce platform that offers a wide range of clothing and accessories. Their inventory includes sportswear, activewear, casual apparel, and accessories for men, women, and children. The website caters to individuals seeking quality and style for their active and everyday lifestyles.

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russellathletic.com Annual Revenue and Growth

russellathletic.com's annual sales on its online store amounted to $2.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
russellathletic.com revenue by year

russellathletic.com's monthly revenueOVER TIME
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Over the past three months, russellathletic.com revenue has experienced growth of 23%, compared to the preceding three months.

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russellathletic.com revenue growth for last six months
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OVERVIEW
In September 2025, russellathletic.com generated $121,151 in online sales, surpassing the sports industry median of $77,565, but significantly lower than garmin.com’s $183,476,907. Its conversion rate ranged between 2.00-2.50%, slightly below the high industry benchmark of 3.05%. The average order value (AOV) was $50-75, lower than the industry's high of $539. With 87,278 sessions, russellathletic.com exceeded the median of 30,275 but lagged far behind the leading store, garmin.com, which had 47,231,640 sessions, indicating potential for growth in online traffic and conversion strategies.
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russellathletic.com competitors

In September 2025, russellathletic.com reported a revenue of $121,151 with 1,934 transactions and 87,278 sessions. The average order value (AOV) ranged from $50 to $75, with a conversion rate between 2.00% and 2.50%. In comparison, augustasportswear.com outperformed Russell Athletic with a revenue of $1,552,768, 6,480 transactions, and 258,060 sessions. Their AOV was between $225 and $250, with a conversion rate of 2.50% to 3.00%. Similarly, tascperformance.com, independenttradingco.com, and barbellapparel.com also had higher revenues, transactions, and sessions compared to Russell Athletic. However, Russell Athletic had a higher conversion rate than barbellapparel.com. Despite this, naykedapparel.com had lower revenue, transactions, and sessions than Russell Athletic but a comparable conversion rate. Overall, Russell Athletic could improve its performance by increasing its revenue, transactions, and sessions to compete more effectively with its rivals.

augustasportswear.com screenshot
#1 augustasportswear.com
1.6M
Revenue
258.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
tascperformance.com screenshot
#2 tascperformance.com
290.1K
Revenue
76.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
independenttradingco.com screenshot
#3 independenttradingco.com
304.1K
Revenue
56K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
naykedapparel.com screenshot
#4 naykedapparel.com
511.2
Revenue
162
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
barbellapparel.com screenshot
#5 barbellapparel.com
252.6K
Revenue
184.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
russellathletic.com vs top market performers
russellathletic.com
top retailers
conversion rate vs average order value for russellathletic.com and its competitors
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Revenue share by device at russellathletic.com

In September large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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russellathletic.com channels

Identify top traffic channels that drive growth for russellathletic.comand discover how performance of traffic channels has changed over time.

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russellathletic.com Google Ads spend

Evaluate russellathletic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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russellathletic.com devices

Review russellathletic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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russellathletic.com top markets

Explore russellathletic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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russellathletic.com country & global rank

Assess the ranking of russellathletic.com among other retailers within its primary country and worldwide.

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