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Jan 2026
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Home/Insights/Retailers/russellathletic.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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181.7K
Revenue
Jan 26
64.7K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Russellathletic.com is an e-commerce platform that offers a wide range of clothing and accessories. Their inventory includes sportswear, activewear, casual apparel, and accessories for men, women, and children. The website caters to individuals seeking quality and style for their active and everyday lifestyles.

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russellathletic.com Annual Revenue and Growth

russellathletic.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
russellathletic.com revenue by year

russellathletic.com's monthly revenueOVER TIME
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Over the past three months, russellathletic.com revenue has experienced growth of 40%, compared to the preceding three months.

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russellathletic.com revenue growth for last six months
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OVERVIEW
In January 2026, russellathletic.com generated online sales revenue of $181,694, surpassing the sports industry median of $84,141, while its conversion rate of 3.50-4.00% exceeds the industry high of 3.0%. The site's average order value (AOV) ranged between $75-100, close to the low end of the sports category, which is $78. With 64,669 sessions, russellathletic.com demonstrates solid engagement, although it pales in comparison to industry leader dickssportinggoods.com’s impressive 40,123,045 sessions, highlighting room for growth in overall traffic while maintaining a competitive revenue and conversion rate.
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russellathletic.com competitors

When comparing russellathletic.com to its competitors in January 2026, it is evident that Russell Athletic falls within the mid-range in terms of revenue. Russell Athletic generated $181,694 from 2,344 transactions and 64,669 sessions with a conversion rate of 3.50-4.00%. In comparison, Tasc Performance leads the pack with $508,640 in revenue from 4,218 transactions and 89,608 sessions, boasting a higher conversion rate of 4.50-5.00%. Augusta Sportswear trails behind Russell Athletic with $81,916 in revenue, 340 transactions, and 12,495 sessions, with a lower conversion rate of 2.50-3.00%. Independent Trading Co. and Barbell Apparel fall in between these metrics, while Nayked Apparel lags significantly behind in terms of revenue and sessions. Despite facing tough competition, Russell Athletic holds its ground within the market.

augustasportswear.com screenshot
#1 augustasportswear.com
81.9K
Revenue
12.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
tascperformance.com screenshot
#2 tascperformance.com
508.6K
Revenue
89.6K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
independenttradingco.com screenshot
#3 independenttradingco.com
239.6K
Revenue
67.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
naykedapparel.com screenshot
#4 naykedapparel.com
135.4
Revenue
54.8
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
barbellapparel.com screenshot
#5 barbellapparel.com
277.4K
Revenue
150.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
russellathletic.com vs top market performers
russellathletic.com
top retailers
conversion rate vs average order value for russellathletic.com and its competitors
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Revenue share by device at russellathletic.com

In January large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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russellathletic.com channels

Identify top traffic channels that drive growth for russellathletic.comand discover how performance of traffic channels has changed over time.

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russellathletic.com Google Ads spend

Evaluate russellathletic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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russellathletic.com devices

Review russellathletic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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russellathletic.com top markets

Explore russellathletic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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russellathletic.com country & global rank

Assess the ranking of russellathletic.com among other retailers within its primary country and worldwide.

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