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Aug 2025
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Home/Insights/Retailers/russellathletic.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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103.1K
Revenue
Aug 25
89.3K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Russellathletic.com is an e-commerce platform that offers a wide range of clothing and accessories. Their inventory includes sportswear, activewear, casual apparel, and accessories for men, women, and children. The website caters to individuals seeking quality and style for their active and everyday lifestyles.

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russellathletic.com Annual Revenue and Growth

russellathletic.com's annual sales on its online store amounted to $2.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
russellathletic.com revenue by year

russellathletic.com's monthly revenueOVER TIME
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Over the past three months, russellathletic.com revenue has experienced decline of 21%, compared to the preceding three months.

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russellathletic.com revenue decline for last six months
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OVERVIEW
In August 2025, russellathletic.com in the SPORTS industry had online sales revenue of $103,104, a conversion rate of 1.50-2.00%, and an AOV of $50-75. The website had 89,317 sessions, with garmin.com leading with 47,251,662 sessions. The median revenue in the industry was $81,949, the highest online store revenue was $184,578,426, the highest conversion rate was 2.98%, the lowest conversion rate was 0.6%, the highest AOV was $542, and the lowest AOV was $72, while the median number of sessions was 32,111.
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russellathletic.com competitors

In August 2025, russellathletic.com generated $103,104 in revenue from 1,756 transactions with 89,317 sessions. Their average order value (AOV) ranged between $50-75, and their conversion rate was 1.50-2.00%. Comparing these metrics to its competitors, augustasportswear.com outperformed Russell Athletic with $2,006,297 in revenue from 8,309 transactions and 354,775 sessions, boasting a higher AOV of $225-250 and a comparable conversion rate of 2.00-2.50%. tascperformance.com and independenttradingco.com also surpassed Russell Athletic in revenue, transactions, and sessions, with higher AOVs and conversion rates. On the other hand, naykedapparel.com and barbellapparel.com had similar or lower metrics than Russell Athletic, indicating a potential area of improvement for those competitors. Overall, russellathletic.com may need to focus on increasing revenue, transactions, and sessions, as well as improving their AOV and conversion rate to remain competitive in the sportswear market.

augustasportswear.com screenshot
#1 augustasportswear.com
2M
Revenue
354.8K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
tascperformance.com screenshot
#2 tascperformance.com
302K
Revenue
90.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
independenttradingco.com screenshot
#3 independenttradingco.com
275.4K
Revenue
67.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
naykedapparel.com screenshot
#4 naykedapparel.com
176.1
Revenue
59
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
barbellapparel.com screenshot
#5 barbellapparel.com
226.1K
Revenue
150.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
russellathletic.com vs top market performers
russellathletic.com
top retailers
conversion rate vs average order value for russellathletic.com and its competitors
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Revenue share by device at russellathletic.com

In August large majority of sales on russellathletic.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on russellathletic.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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russellathletic.com channels

Identify top traffic channels that drive growth for russellathletic.comand discover how performance of traffic channels has changed over time.

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russellathletic.com Google Ads spend

Evaluate russellathletic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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russellathletic.com devices

Review russellathletic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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russellathletic.com top markets

Explore russellathletic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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russellathletic.com country & global rank

Assess the ranking of russellathletic.com among other retailers within its primary country and worldwide.

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