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Dec 2025
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Home/Insights/Retailers/russellathletic.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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169.1K
Revenue
Dec 25
87.3K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Russellathletic.com is an e-commerce platform that offers a wide range of clothing and accessories. Their inventory includes sportswear, activewear, casual apparel, and accessories for men, women, and children. The website caters to individuals seeking quality and style for their active and everyday lifestyles.

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russellathletic.com Annual Revenue and Growth

russellathletic.com's annual sales on its online store amounted to $2.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
russellathletic.com revenue by year

russellathletic.com's monthly revenueOVER TIME
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Over the past three months, russellathletic.com revenue has experienced growth of 93%, compared to the preceding three months.

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russellathletic.com revenue growth for last six months
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OVERVIEW
In December 2025, russellathletic.com generated $169,141 in online sales, significantly surpassing the sports industry median of $90,105, though still behind the category leader, garmin.com. With a conversion rate of 3.00-3.50%, it performed well, exceeding the median rate of 3.13% and remaining above the lowest rate of 0.69%. The site's average order value (AOV) ranged between $50-75, below the high of $535 in the sector. Additionally, russellathletic.com recorded 87,278 sessions, far exceeding the sports industry median of 34,350, but dwarfed by dickssportinggoods.com, which attracted 64,737,034 sessions.
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russellathletic.com competitors

In December 2025, russellathletic.com had a revenue of $169,141 with 2,898 transactions and 87,278 sessions, boasting an average order value (AOV) of $50-$75 and a conversion rate of 3.00-3.50%. Compared to its competitors, augustasportswear.com had a revenue of $81,816 with 341 transactions and 12,751 sessions, showcasing a higher AOV of $225-$250 but a slightly lower conversion rate of 2.50-3.00%. tascperformance.com surpassed russellathletic.com with a revenue of $570,318, 4,931 transactions, and 90,869 sessions, displaying a lower AOV of $100-$125 but a higher conversion rate of 5.00-5.50%. independenttradingco.com also outperformed russellathletic.com in revenue with $473,965, 3,682 transactions, and 89,166 sessions, offering an AOV of $125-$150 and a conversion rate of 4.00-4.50%. Overall, russellathletic.com falls behind some competitors in terms of revenue and conversion rate but holds its ground with a moderate AOV.

augustasportswear.com screenshot
#1 augustasportswear.com
81.8K
Revenue
12.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
tascperformance.com screenshot
#2 tascperformance.com
570.3K
Revenue
90.9K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
independenttradingco.com screenshot
#3 independenttradingco.com
474K
Revenue
89.2K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
naykedapparel.com screenshot
#4 naykedapparel.com
1.7K
Revenue
727
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
barbellapparel.com screenshot
#5 barbellapparel.com
363.7K
Revenue
179K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
russellathletic.com vs top market performers
russellathletic.com
top retailers
conversion rate vs average order value for russellathletic.com and its competitors
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Revenue share by device at russellathletic.com

In December large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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russellathletic.com channels

Identify top traffic channels that drive growth for russellathletic.comand discover how performance of traffic channels has changed over time.

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russellathletic.com Google Ads spend

Evaluate russellathletic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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russellathletic.com devices

Review russellathletic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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russellathletic.com top markets

Explore russellathletic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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russellathletic.com country & global rank

Assess the ranking of russellathletic.com among other retailers within its primary country and worldwide.

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