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Oct 2025
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Home/Insights/Retailers/russellathletic.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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180.6K
Revenue
Oct 25
88.3K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Russellathletic.com is an e-commerce platform that offers a wide range of clothing and accessories. Their inventory includes sportswear, activewear, casual apparel, and accessories for men, women, and children. The website caters to individuals seeking quality and style for their active and everyday lifestyles.

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russellathletic.com Annual Revenue and Growth

russellathletic.com's annual sales on its online store amounted to $2.8M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
russellathletic.com revenue by year

russellathletic.com's monthly revenueOVER TIME
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Over the past three months, russellathletic.com revenue has experienced growth of 92%, compared to the preceding three months.

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russellathletic.com revenue growth for last six months
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OVERVIEW
In October 2025, russellathletic.com achieved online sales revenue of $180,605, significantly surpassing the sports industry median of $84,340, while the highest competitor, garmin.com, reported $185,372,405. The site's conversion rate ranged from 3.00-3.50%, slightly above the high industry benchmark of 3.14%. The average order value (AOV) was between $50-75, contrasting with a high of $550 in the industry. Additionally, the website attracted 88,283 sessions, far below the leading competitor, dickssportinggoods.com, which garnered 38,669,098 sessions, but above the industry median of 29,455 sessions.
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russellathletic.com competitors

In October 2025, when comparing russellathletic.com to its competitors in the sportswear industry, we see that while Russell Athletic's revenue stands at $180,605 with 2,951 transactions and 88,283 sessions, the average order value (AOV) falls within the range of $50-75 and the conversion rate is between 3.00-3.50%. In contrast, Augusta Sportswear's revenue is slightly higher at $184,031, with fewer transactions and sessions. Tasc Performance surpasses both in revenue at $431,861, with a higher AOV and conversion rate. Independent Trading Co. and Barbell Apparel also outperform Russell Athletic in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, while Russell Athletic has a decent performance, there is room for improvement in increasing revenue and enhancing the AOV and conversion rate metrics to stay competitive in the market.

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russellathletic.com vs top market performers
russellathletic.com
top retailers
conversion rate vs average order value for russellathletic.com and its competitors
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Revenue share by device at russellathletic.com

In October large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on russellathletic.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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russellathletic.com channels

Identify top traffic channels that drive growth for russellathletic.comand discover how performance of traffic channels has changed over time.

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russellathletic.com Google Ads spend

Evaluate russellathletic.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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russellathletic.com devices

Review russellathletic.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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russellathletic.com top markets

Explore russellathletic.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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russellathletic.com country & global rank

Assess the ranking of russellathletic.com among other retailers within its primary country and worldwide.

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