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May 2025

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Home/Insights/Retailers/rootcandles.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

rootcandles.com

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21.3K

Revenue

15.4K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

Rootcandles.com is a website that specializes in selling a wide range of candles. Their inventory consists of pillar candles, beeswax candles, scented candles, outdoor candles, and decorative candles. Additionally, customers can find candle accessories, such as holders and snuffers. The website provides an easy-to-navigate online shopping experience.

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rootcandles.com's revenueOVER TIME
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Over the past three months, rootcandles.com revenue has experienced decline of 53%, compared to the preceding three months.

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rootcandles.com revenue decline for last six months

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OVERVIEW

rootcandles.com's revenue for online sales in May 2025 was $21,268, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $25-50. The site had 15,368 sessions during the month, while the highest sessions were seen on boots.com at 27,739,926. The median revenue in the e-commerce_and_shopping industry is $83,973, with qvc.com leading at $120,848,035. A very high conversion rate in the industry is 3.75%, and a very low rate is 0.79%. A very high AOV in the industry is $349, and a very low is $57, while the median number of sessions is 37,355.

rootcandles.com competitors

In May 2025, rootcandles.com generated $21,268 in revenue from 539 transactions with 15,368 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 3.00-3.50%. In comparison, colonialcandle.com outperformed Root Candles with $145,449 in revenue, 920 transactions, and 30,954 sessions. Their AOV was higher at $150-175, but the conversion rate was slightly lower at 2.50-3.00%. yummicandles.com had the highest revenue of $592,774 with 2,277 transactions and 37,684 sessions, boasting an impressive AOV of $250-275 and a high conversion rate of 6.00-6.50%. Root Candles performed better than bigmoonbeeswax.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, Root Candles ranked mid-range among its competitors in terms of revenue and performance metrics in the candle industry.

#1 colonialcandle.com

145.4K

Revenue

31K

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#2 yummicandles.com

592.8K

Revenue

37.7K

Sessions

6.0-6.5%

Conv. rate

$250-275

AOV

#3 dwhome.com

141K

Revenue

53K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#4 bigmoonbeeswax.com

1.4K

Revenue

1.2K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#5 pennandbeech.com

36.5K

Revenue

9.9K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

rootcandles.com vs top market performers

rootcandles.com

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Revenue share by device at rootcandles.com

In May large majority of sales on rootcandles.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.

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rootcandles.com channels

Identify top traffic channels that drive growth for rootcandles.comand discover how performance of traffic channels has changed over time.

rootcandles.com Google Ads spend

Evaluate rootcandles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rootcandles.com devices

Review rootcandles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rootcandles.com top markets

Explore rootcandles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.