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Oct 2025
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Home/Insights/Retailers/rootcandles.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for rootcandles.comrootcandles.com

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30.4K
Revenue
Oct 25
22.4K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Rootcandles.com is a website that specializes in selling a wide range of candles. Their inventory consists of pillar candles, beeswax candles, scented candles, outdoor candles, and decorative candles. Additionally, customers can find candle accessories, such as holders and snuffers. The website provides an easy-to-navigate online shopping experience.

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rootcandles.com Annual Revenue and Growth

rootcandles.com's annual sales on its online store amounted to $329.3K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$329.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rootcandles.com revenue by year

rootcandles.com's monthly revenueOVER TIME
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Over the past three months, rootcandles.com revenue has experienced growth of 12%, compared to the preceding three months.

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rootcandles.com revenue growth for last six months
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OVERVIEW
In October 2025, rootcandles.com generated $30,418 in online sales, significantly below the industry median of $93,795, while the leading competitor, michaels.com, achieved a staggering $105,162,923. The site maintained a conversion rate of 3.50-4.00%, slightly above the very low benchmark of 0.74%, but just under the very high rate of 3.89%. rootcandles.com had an Average Order Value (AOV) ranging from $25 to $50, far from the e-commerce high of $350. With 22,356 sessions, it also fell short of the median of 39,049 sessions within the industry.
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rootcandles.com competitors

When comparing rootcandles.com to its competitors in October 2025, rootcandles.com falls behind in terms of revenue and transactions. While rootcandles.com generated $30,418 in revenue from 786 transactions and 22,356 sessions, colonialcandle.com outperformed with $222,990 in revenue from 1,324 transactions and 45,080 sessions. yummicandles.com also showed superior results with $543,933 in revenue from 1,771 transactions and 32,581 sessions. rootcandles.com's average order value (AOV) falls in the range of $25-50, which is lower than yummicandles.com's AOV of $300-325. However, rootcandles.com does have a higher conversion rate of 3.50-4.00% compared to colonialcandle.com's 2.50-3.00% and dwhome.com's 2.50-3.00%. Despite these differences, rootcandles.com could work on increasing its revenue and transactions to better compete with its industry counterparts.

colonialcandle.com screenshot
#1 colonialcandle.com
223K
Revenue
45.1K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
yummicandles.com screenshot
#2 yummicandles.com
543.9K
Revenue
32.6K
Sessions
5.0-5.5%
Conv. rate
$300-325
AOV
dwhome.com screenshot
#3 dwhome.com
195.2K
Revenue
121.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bigmoonbeeswax.com screenshot
#4 bigmoonbeeswax.com
1.2K
Revenue
1.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#5 pennandbeech.com
49K
Revenue
12.8K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
rootcandles.com vs top market performers
rootcandles.com
top retailers
conversion rate vs average order value for rootcandles.com and its competitors
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Revenue share by device at rootcandles.com

In October large majority of sales on rootcandles.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In October large majority of sales on rootcandles.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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rootcandles.com channels

Identify top traffic channels that drive growth for rootcandles.comand discover how performance of traffic channels has changed over time.

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rootcandles.com Google Ads spend

Evaluate rootcandles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rootcandles.com devices

Review rootcandles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rootcandles.com top markets

Explore rootcandles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rootcandles.com country & global rank

Assess the ranking of rootcandles.com among other retailers within its primary country and worldwide.

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