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Jan 2026
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Home/Insights/Retailers/rootcandles.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for rootcandles.comrootcandles.com

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30.9K
Revenue
Jan 26
20.7K
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Rootcandles.com is a website that specializes in selling a wide range of candles. Their inventory consists of pillar candles, beeswax candles, scented candles, outdoor candles, and decorative candles. Additionally, customers can find candle accessories, such as holders and snuffers. The website provides an easy-to-navigate online shopping experience.

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rootcandles.com Annual Revenue and Growth

rootcandles.com's annual sales on its online store amounted to $270.7K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$270.7K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
rootcandles.com revenue by year

rootcandles.com's monthly revenueOVER TIME
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Over the past three months, rootcandles.com revenue has experienced growth of 33%, compared to the preceding three months.

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rootcandles.com revenue growth for last six months
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OVERVIEW
In January 2026, rootcandles.com generated $30,885 in revenue, significantly below the e-commerce industry median of $104,613, with sessions totaling 20,676, well under the median of 44,933. Its conversion rate ranged from 3.00% to 3.50%, close to the high benchmark of 3.81%, while its average order value (AOV) fell between $25 and $50, far from the high AOV of $348 in the sector. Overall, rootcandles.com operates in a competitive market, striving to improve its performance metrics against larger competitors like qvc.com and boots.com.
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rootcandles.com competitors

In January 2026, rootcandles.com generated $30,885 in revenue from 724 transactions and 20,676 sessions with an average order value (AOV) between $25-50 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, colonialcandle.com outperformed with $189,331 in revenue from 1,203 transactions and 40,825 sessions, featuring a higher AOV of $150-175 but a slightly lower conversion rate of 2.50-3.00%. yummicandles.com also performed well, generating $159,691 in revenue from 804 transactions and 23,481 sessions, with a higher AOV of $175-200 and a similar conversion rate of 3.00-3.50%. dwhome.com had the highest number of transactions with 2,911, but a lower revenue of $176,909 and a lower conversion rate of 1.50-2.00%. In comparison, bigmoonbeeswax.com and pennandbeech.com had significantly lower revenues, transactions, sessions, AOV, and conversion rates.

colonialcandle.com screenshot
#1 colonialcandle.com
189.3K
Revenue
40.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
yummicandles.com screenshot
#2 yummicandles.com
159.7K
Revenue
23.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
dwhome.com screenshot
#3 dwhome.com
176.9K
Revenue
145.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bigmoonbeeswax.com screenshot
#4 bigmoonbeeswax.com
1.9K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#5 pennandbeech.com
82.5K
Revenue
19.8K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
rootcandles.com vs top market performers
rootcandles.com
top retailers
conversion rate vs average order value for rootcandles.com and its competitors
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Revenue share by device at rootcandles.com

In January large majority of sales on rootcandles.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In January large majority of sales on rootcandles.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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rootcandles.com channels

Identify top traffic channels that drive growth for rootcandles.comand discover how performance of traffic channels has changed over time.

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rootcandles.com Google Ads spend

Evaluate rootcandles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rootcandles.com devices

Review rootcandles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rootcandles.com top markets

Explore rootcandles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rootcandles.com country & global rank

Assess the ranking of rootcandles.com among other retailers within its primary country and worldwide.

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