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Sep 2025
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Home/Insights/Retailers/rootcandles.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for rootcandles.comrootcandles.com

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11.7K
Revenue
Sep 25
10.2K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Rootcandles.com is a website that specializes in selling a wide range of candles. Their inventory consists of pillar candles, beeswax candles, scented candles, outdoor candles, and decorative candles. Additionally, customers can find candle accessories, such as holders and snuffers. The website provides an easy-to-navigate online shopping experience.

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rootcandles.com Annual Revenue and Growth

rootcandles.com's annual sales on its online store amounted to $329.3K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$329.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rootcandles.com revenue by year

rootcandles.com's monthly revenueOVER TIME
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Over the past three months, rootcandles.com revenue has experienced decline of 27%, compared to the preceding three months.

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rootcandles.com revenue decline for last six months
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OVERVIEW
In September 2025, rootcandles.com generated $11,723 in revenue, significantly below the e-commerce industry's median of $81,105, with a conversion rate of 3.00-3.50%, just shy of the high benchmark of 3.72%. The average order value (AOV) ranged between $25-50, far below the sector's high of $351. Additionally, the site had 10,182 sessions, a fraction of the median 37,786, while the leading store, michaels.com, recorded a staggering 30,281,186 sessions, highlighting the competitive challenges faced by rootcandles.com within the e-commerce landscape.
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rootcandles.com competitors

In September 2025, rootcandles.com generated $11,723 in revenue from 317 transactions and 10,182 sessions, with an average order value (AOV) ranging from $25-50 and a conversion rate of 3.00-3.50%. In comparison, Colonial Candle had significantly higher revenue at $158,769 with 886 transactions and 30,954 sessions, boasting an AOV of $175-200 and a conversion rate of 2.50-3.00%. Yummi Candles performed even better with $492,960 in revenue from 1,815 transactions and 49,439 sessions, with an AOV of $250-275 and a conversion rate of 3.50-4.00%. D.W. Home had a revenue of $161,743 from 2,620 transactions and 101,132 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. rootcandles.com's closest competitor in terms of revenue was Penn & Beech, with $47,774 in revenue from 520 transactions and 10,482 sessions, offering an AOV of $75-100 and a high conversion rate of 4.50-5.00%.

colonialcandle.com screenshot
#1 colonialcandle.com
158.8K
Revenue
31K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
yummicandles.com screenshot
#2 yummicandles.com
493K
Revenue
49.4K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
dwhome.com screenshot
#3 dwhome.com
161.7K
Revenue
101.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bigmoonbeeswax.com screenshot
#4 bigmoonbeeswax.com
2.6K
Revenue
3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
pennandbeech.com screenshot
#5 pennandbeech.com
47.8K
Revenue
10.5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
rootcandles.com vs top market performers
rootcandles.com
top retailers
conversion rate vs average order value for rootcandles.com and its competitors
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Revenue share by device at rootcandles.com

In September large majority of sales on rootcandles.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on rootcandles.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rootcandles.com channels

Identify top traffic channels that drive growth for rootcandles.comand discover how performance of traffic channels has changed over time.

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rootcandles.com Google Ads spend

Evaluate rootcandles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rootcandles.com devices

Review rootcandles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rootcandles.com top markets

Explore rootcandles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rootcandles.com country & global rank

Assess the ranking of rootcandles.com among other retailers within its primary country and worldwide.

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